By A Correspondent
Leading mobile wallet firm MobiKwik has announced the appointment of Saurabh Srivastava as Chief Marketing Officer. Saurabh was previously VP – Marketing& Product Strategy at ixigo and has extensive experience in media, marketing, retail and branding.
In his position as CMO, he will be a part of MobiKwik’s core leadership team.
Saurabh, in his last role at ixigo was responsible for creating brand awareness, driving consumer insights and data to shape new products and building a superior marketing team. He brings with him 13 plus years of rich experience in consumer centric businesses and has worked with leading consumer and media brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.â€
MobiKwik is making a big offline push this year and has recently entered into a partnership with India’s leading retail chain of coffee cafés, Café Coffee Day (CCD) to enable customers make payments through the MobiKwik wallet across all outlets in India. This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Café Coffee Day. Saurabh’s understanding of offline retail will be useful for the company in its bid to get more and more offline retailers to adopt mobile wallets.