By Our Staff
Famous Innovations creative agency has secured three prestigious new business accounts – Vivo, Mobikwik, and Max Estates.
This win reinforces Famous Innovations’ position as a creative powerhouse in the industry and showcases its ability to offer unmatched creative and strategic services to its clients.
MobiKwik has unveiled a new brand campaign titled Paisa Bana Powerful promising more value for every rupee to its users. This festive season, users will get at least 5 per cent ‘Supercash’ on every transaction on MobiKwik app and BSNL-MobiKwik app. Over two million merchants, pan-India are powered by MobiKwik for digital payments.
“This festive season, we are rewarding our loyal users with minimum 5% saving on every transaction done on the MobiKwik platform. The campaign also aims to establish a stronger connect with our users. Around 45 million MobiKwik users have earned more than 97 crore rupees Supercash in the past 7 months and we hope to double these figures with the new campaign, said Akash Gupta, Vice President Marketing at MobiKwik.
The ad blitz coincides with the ensuing festive season and will run over a period of three months covering print, television, radio and the digital space. With this campaign, MobiKwik aims to receive a 45 per cent jump in transactions.
By A Correspondent
Mobile Wallet player MobiKwik has recently launched their first integrated brand campaign. With an estimated annual media budget of Rs 100cr, this campaign is a key step towards MobiKwik’s growth plan of increasing its user base from 17 million to 100 million and its retailer base from 50,000 to 200,000 over the next 7 months. MobiKwik aims to create India’s largest payments network with 100M digitally paying users on one side and 200,000 retailers on the other side.
The MobiKwik app enables users to do a plethora of transactions – from phone and DTH recharge, utility payments, money transfer, to shopping at over 50,000+ offline & online retailers such as Myntra, Jabong, BookMyShow, MakeMyTrip, Cleartrip, Yatra, Café Coffee Day, PVR, Domino’s, Pizza Hut, JustEat, eBay, ShopClues, Pepperfry, FashionAndYou, to name a few.
The campaign, conceptualized by Bangalore based Happy Creative Services, comprises of four TV commercials highlighting some of the user cases of the MobiKwik. The TV campaign is being amplified across OOH, Radio & other online platforms… to drive home the brand’s promise of being ‘more than a wallet’.
On the campaign, Saurabh Srivastava, Chief Marketing Officer of MobiKwik said, “With this 360 degree campaign, our goal is to take to the larger audience a product that has been successful for the last 6 years. The team has worked long and hard to bring to the market a lightweight mobile-wallet that works seamlessly to pay bills, recharge, shop, transfer money and more. The first campaigns are always memorable and with our series of 4 ads, we’re hoping to carve out a space for MobiKwik Wallet in the user’s mind.”
Kartik Iyer, Chief Executive Office and Co-Founder of Happy Creative Services shared, “Thanks to technology, user behaviour is being altered on a daily basis. A product like MobiKwik has more than one dimension to it. And to be able to communicate that all under one umbrella was really the challenge. I think we have managed to charmingly communicate the different facets of how MobiKwik delivers on being more than a wallet. May the downloads begin.â€
By A Correspondent
MobiKwik, leading mobile wallet company with over 17 million users and more than 50,000 merchants, announced that it plans to spend Rs. 100 crore this year on its 360-degree multi-media brand campaign. The campaign will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015. With the advertising campaign, the company aims to further catalyze the booming market for wallet services that currently stands at around 35 million users, and gain a larger share of the pie.
MobiKwik has awarded its creative duties to Happy Creative Services and its media duties to XPosure mass media. Havas will be leading the OOH campaign for the brand. The company has put up almost 1000 OOH and ambient media units across the top six cities in India, which include Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai and Kolkata. The first campaign will run for duration of three months, followed by another campaign that will be launched during the festive season. For the first campaign, the brand’s TV campaign will follow close on the heels of its radio and OOH campaigns.
MobiKwik is already the leading player in the mobile wallet space in the country and aims to disrupt the payments space further in 2015 by opening up the digital payments space for the millions that do not have access to banking services. The company plans to do this by creating an offline retail network of more than 100,000 merchants across India that will serve both as points for cash loading into the wallet and for wallet payments acceptance. MobiKwik has also applied for a Payments Bank license in February 2015. With a potential Payments Bank license, MobiKwik aims to leverage the power of mobile technology to make financial services accessible to people that the existing banking networks have been unable to reach.
A recent example of MobiKwik’s offline strategy is their tie-up with Café Coffee Day, where customers can now pay for their coffee and snack across all CCD outlets via their MobiKwik wallet. The company had also recently appointed Saurabh Srivastava as Chief Marketing Officer. Saurabh was previously VP – Marketing & Product Strategy at ixigo.com and has extensive experience in media, marketing, retail and branding. The company aims to double its marketing team from 20 to 40 people this year.
Saurabh Srivastava, CMO, MobiKwik said, “Access to digital payments and the quality of payment experience are the two big consumer problems that we at MobiKwik are addressing through our mobile wallet. The age of standing in queues is over. With the massive penetration of mobile internet and smartphones in the country, we aim to make MobiKwik wallet a ubiquitous way to transact on the go, cutting across geographies and consumer cross sections.â€
Kartik Iyer, CEO & Co-founder, Happy Creative Services Pvt. Ltd. added, “We are extremely proud to have been chosen to partner with MobiKwik to take their brand forward. There are many brands who operate in the payment space but yet don’t operate like a true wallet. MobiKwik is actually the one true player in the digital payments space. In a scenario where the country is quickly changing its behaviour due to tech interventions at various touch points, it is an exciting time for a brand like MobiKwik. We see immense possibility of the brand to rise as a true leader in the space. This is just a starting point.”
MobiKwik has recently raised close to $25 million in a Series B round from Tree Line Asia, Cisco Investments, American Express and existing investor, Sequoia Capital. The company plans to raise another $100 million in the latter half of 2015.
By A Correspondent
Leading mobile wallet firm MobiKwik has announced the appointment of Saurabh Srivastava as Chief Marketing Officer. Saurabh was previously VP – Marketing& Product Strategy at ixigo and has extensive experience in media, marketing, retail and branding.
In his position as CMO, he will be a part of MobiKwik’s core leadership team.
Saurabh, in his last role at ixigo was responsible for creating brand awareness, driving consumer insights and data to shape new products and building a superior marketing team. He brings with him 13 plus years of rich experience in consumer centric businesses and has worked with leading consumer and media brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.â€
MobiKwik is making a big offline push this year and has recently entered into a partnership with India’s leading retail chain of coffee cafés, Café Coffee Day (CCD) to enable customers make payments through the MobiKwik wallet across all outlets in India. This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Café Coffee Day. Saurabh’s understanding of offline retail will be useful for the company in its bid to get more and more offline retailers to adopt mobile wallets.
By A Correspondent
Mobile wallet firm MobiKwik has appointed Mrinal Sinha as Head of Strategy. Prior to this, Mr Sinha was Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business. He was instrumental in raising $8 million in equity financing and growing revenues to $10 million. At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.
Said Bipin Preet Singh, Founder CEO, MobiKwik on the appointment: “Having established the MobiKwik brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Mrinal will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”
On his appointment, Mr Sinha said, “My objective will be to leverage my education and experience to chart out the expansion strategy for MobiKwik, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”
Mr Sinha has a dual degree (Master’s and Bachelor’s in Technology) from the prestigious IIT-Madras. He also has an MBA from the Harvard Business School. He has worked with McKinsey & Company, Michael & Susan Dell Foundation and EMC Corporation. The appointment comes soon after that of former MakeMyTrip Vice President, Technology, Virender Bisht as the Chief Technology Officer.