Shemaroo Entertainment Ltd. has appointed Saurabh Srivastava as the Chief Operating Officer – Digital Business. Srivastava will be responsible for driving digital growth, revenue strategy, and operational excellence, ensuring continued success in the evolving digital ecosystem.
Said Hiren Gada, CEO – Shemaroo: “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer – Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”
Added Arghya Chakravarty, COO – Shemaroo: “Saurabh’s extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo.”
As part of PRIDE celebrations, Monster.com, online career and recruitment resource, has launched a campaign called #ComeOutAsAlly to encourage safe and inclusive workspaces for the LGBTQIA+ community. The 50-day campaign will consist of workshops, LGBTQIA+ influencer curated content, interview features with community members and allies, and will finally culminate with a five-day D&I recruitment fair – Triumph.
Speaking on the campaign, Saurabh Srivastava, Chief Marketing Officer, Monster.com said: “Creating a diverse and inclusive work environment is every organisation’s priority today, but most of us don’t know where to start. Understanding and unlearning biases through self-evaluation is a key step for employees, HR, and top management. Our ambition through this campaign was to create awareness and challenge people’s thoughts on overcoming workplace biases starting from our own workplace at Monster as well as others, encouraging more people to come out as allies. Moreover, our annual D&I job fair TRIUMPH is back again this year, championing the cause of diversity in the Indian job space and paving the way for equitable working opportunities for all.”
Mobile Wallet player MobiKwik has recently launched their first integrated brand campaign. With an estimated annual media budget of Rs 100cr, this campaign is a key step towards MobiKwik’s growth plan of increasing its user base from 17 million to 100 million and its retailer base from 50,000 to 200,000 over the next 7 months. MobiKwik aims to create India’s largest payments network with 100M digitally paying users on one side and 200,000 retailers on the other side.
The campaign, conceptualized by Bangalore based Happy Creative Services, comprises of four TV commercials highlighting some of the user cases of the MobiKwik. The TV campaign is being amplified across OOH, Radio & other online platforms… to drive home the brand’s promise of being ‘more than a wallet’.
On the campaign, Saurabh Srivastava, Chief Marketing Officer of MobiKwik said, “With this 360 degree campaign, our goal is to take to the larger audience a product that has been successful for the last 6 years. The team has worked long and hard to bring to the market a lightweight mobile-wallet that works seamlessly to pay bills, recharge, shop, transfer money and more. The first campaigns are always memorable and with our series of 4 ads, we’re hoping to carve out a space for MobiKwik Wallet in the user’s mind.”
Kartik Iyer
Kartik Iyer, Chief Executive Office and Co-Founder of Happy Creative Services shared, “Thanks to technology, user behaviour is being altered on a daily basis. A product like MobiKwik has more than one dimension to it. And to be able to communicate that all under one umbrella was really the challenge. I think we have managed to charmingly communicate the different facets of how MobiKwik delivers on being more than a wallet. May the downloads begin.â€
MobiKwik, leading mobile wallet company with over 17 million users and more than 50,000 merchants, announced that it plans to spend Rs. 100 crore this year on its 360-degree multi-media brand campaign. The campaign will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015. With the advertising campaign, the company aims to further catalyze the booming market for wallet services that currently stands at around 35 million users, and gain a larger share of the pie.
MobiKwik has awarded its creative duties to Happy Creative Services and its media duties to XPosure mass media. Havas will be leading the OOH campaign for the brand. The company has put up almost 1000 OOH and ambient media units across the top six cities in India, which include Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai and Kolkata. The first campaign will run for duration of three months, followed by another campaign that will be launched during the festive season. For the first campaign, the brand’s TV campaign will follow close on the heels of its radio and OOH campaigns.
MobiKwik is already the leading player in the mobile wallet space in the country and aims to disrupt the payments space further in 2015 by opening up the digital payments space for the millions that do not have access to banking services. The company plans to do this by creating an offline retail network of more than 100,000 merchants across India that will serve both as points for cash loading into the wallet and for wallet payments acceptance. MobiKwik has also applied for a Payments Bank license in February 2015. With a potential Payments Bank license, MobiKwik aims to leverage the power of mobile technology to make financial services accessible to people that the existing banking networks have been unable to reach.
Saurabh Srivastava, CMO, MobiKwik said, “Access to digital payments and the quality of payment experience are the two big consumer problems that we at MobiKwik are addressing through our mobile wallet. The age of standing in queues is over. With the massive penetration of mobile internet and smartphones in the country, we aim to make MobiKwik wallet a ubiquitous way to transact on the go, cutting across geographies and consumer cross sections.â€
Kartik Iyer, CEO & Co-founder, Happy Creative Services Pvt. Ltd. added, “We are extremely proud to have been chosen to partner with MobiKwik to take their brand forward. There are many brands who operate in the payment space but yet don’t operate like a true wallet. MobiKwik is actually the one true player in the digital payments space. In a scenario where the country is quickly changing its behaviour due to tech interventions at various touch points, it is an exciting time for a brand like MobiKwik. We see immense possibility of the brand to rise as a true leader in the space. This is just a starting point.”
MobiKwik has recently raised close to $25 million in a Series B round from Tree Line Asia, Cisco Investments, American Express and existing investor, Sequoia Capital. The company plans to raise another $100 million in the latter half of 2015.
Leading mobile wallet firm MobiKwik has announced the appointment of Saurabh Srivastava as Chief Marketing Officer. Saurabh was previously VP – Marketing& Product Strategy at ixigo and has extensive experience in media, marketing, retail and branding.
In his position as CMO, he will be a part of MobiKwik’s core leadership team.
Saurabh, in his last role at ixigo was responsible for creating brand awareness, driving consumer insights and data to shape new products and building a superior marketing team. He brings with him 13 plus years of rich experience in consumer centric businesses and has worked with leading consumer and media brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.â€
