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Tag: Bipin Preet Singh

  • In his position as CMO, he will be a part of MobiKwik's core leadership team

    Saurabh Srivastava appointed CMO at MobiKwik

    By A Correspondent

     

    Saurabh Srivastava

    Leading mobile wallet firm MobiKwik has announced the appointment of Saurabh Srivastava as Chief Marketing Officer. Saurabh was previously VP – Marketing& Product Strategy at ixigo and has extensive experience in media, marketing, retail and branding.

     

    In his position as CMO, he will be a part of MobiKwik’s core leadership team.

     

    Saurabh, in his last role at ixigo was responsible for creating brand awareness, driving consumer insights and data to shape new products and building a superior marketing team. He brings with him 13 plus years of rich experience in consumer centric businesses and has worked with leading consumer and media brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.

     

    Bipin Preet Singh, Founder and CEO, MobiKwik said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.”

     

    MobiKwik is making a big offline push this year and has recently entered into a partnership with India’s leading retail chain of coffee cafés, Café Coffee Day (CCD) to enable customers make payments through the MobiKwik wallet across all outlets in India. This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Café Coffee Day. Saurabh’s understanding of offline retail will be useful for the company in its bid to get more and more offline retailers to adopt mobile wallets.

     

  • At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company

    MobiKwik appoints Mrinal Sinha as Head of Strategy

    By A Correspondent

     

    Mobile wallet firm MobiKwik has appointed Mrinal Sinha as Head of Strategy. Prior to this, Mr Sinha was Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business. He was instrumental in raising $8 million in equity financing and growing revenues to $10 million. At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.

     

    Said Bipin Preet Singh, Founder CEO, MobiKwik on the appointment: “Having established the MobiKwik brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Mrinal will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

     

    On his appointment, Mr Sinha said, “My objective will be to leverage my education and experience to chart out the expansion strategy for MobiKwik, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”

     

    Mr Sinha has a dual degree (Master’s and Bachelor’s in Technology) from the prestigious IIT-Madras. He also has an MBA from the Harvard Business School. He has worked with McKinsey & Company, Michael & Susan Dell Foundation and EMC Corporation. The appointment comes soon after that of former MakeMyTrip Vice President, Technology, Virender Bisht as the Chief Technology Officer.