By A Correspondent
Publicis Media has announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce Practice.
Said Steve King, Chief Executive Officer, Publicis Media: “Commerce is a massive growth opportunity for our business and the industry at large. Ali’s deep expertise and experience guiding commerce strategy and capabilities for key agencies and their clients will help us effectively lead and manage the intersection of media and commerce to maximize brand sales online and across marketplaces.â€