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Tag: Steve King

  • ​Publicis Media ​a​ligns EMEA & APAC ​m​arkets ​u​nder ​u​nified ​l​eadership

    Gerry Boyle to be CEO, Publicis Media – APAC & EMEA

    By A Correspondent​

     

    Publicis Media ​has announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC to include oversight of EMEA operations as well. Boyle will continue to report to Steve King, CEO, Publicis Media​. ​Further, Nicole Pruesse is appointed Chief Operating Officer, Publicis Media APAC, in addition to her current EMEA COO responsibilities. Pruesse is charged with delivery of the business across these regions, reporting to Boyle.​ ​In her most recent role, Pruesse built operational infrastructure and global distribution delivery that drove effectiveness, excellence, and efficiency across EMEA, including in the areas of PMX, Publicis Precision, Content and Data. She will now scale this operational expertise across both EMEA and APAC markets.

     

    Notes a communique: “​The unified leadership structure furthers Publicis Media’s goal of simplifying its business and driving deeper connectivity in service to clients by aligning both EMEA and APAC under Boyle’s leadership and with Tim Jones continuing as CEO Publicis Media Americas.​:​

     

    ​Said ​King​:​ “Gerry is a proven and well-known leader, strategist and client partner. In his most recent role as Publicis Media CEO, APAC, he delivered much success, including establishing the Publicis Media model in the region, developing a network of outstanding leaders, and driving client businesses forward. Nicole is also an extraordinary leader, well-equipped to build on our momentum across markets.”​ ​In his EMEA remit, Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who announced he would be leaving the company to pursue other opportunities. Jacob will be staying with the company through May to ensure a smooth transition​. ​​In ​his expanded role​, Boyle​ will focus on bringing to life the Publicis Media model of a brand-led organization, powered by digital-first global practices, and working together with the other Publicis Groupe Solution Hubs for Power of One collaboration that drives client business forward across EMEA and APAC.​ ​Boyle will also continue to Chair the Publicis Media Global Investment Council and lead Global Partnerships for Publicis Groupe.

     

     

  • Commerce expert Ali Nehme to lead and accelerate efforts

    Publicis Media launches Global Commerce Capability

    By A Correspondent

     

    Publicis Media has announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce Practice.

     

    Said Steve King, Chief Executive Officer, Publicis Media: “Commerce is a massive growth opportunity for our business and the industry at large. Ali’s deep expertise and experience guiding commerce strategy and capabilities for key agencies and their clients will help us effectively lead and manage the intersection of media and commerce to maximize brand sales online and across marketplaces.”

     

     

  • The objective is to drive transformation through fresh perspectives on shared goals

    Publicis Media creates future-focused nextgen Board

    By A Correspondent

     

    Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.

     

    Notes a communique: Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects

     

    Launched across 14 markets  other than India – US, UK, Nordics, MENA, Singapore, DACH, Italy, Mexico, Australia, Poland, China, Russia, UK, Spain and France – the aim is to foster a spirit of collaboration across a group of high-performing individuals from around the world.

     

    Each local board comprises 8 -15 employees identified as future leaders and representing diverse skillsets. They will work together to architect and activate medium to long-term deliverables that increase employee engagement and advance Publicis Media’s Trust, Talent and Transformation vision.

     

    Said Steve King, CEO, Publicis Media:  “Our next generation of leaders are the future of this company. It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective. The launch of the next generation board is about challenging and disrupting how we currently do things, to the benefit of all stakeholders. We had our first global board meeting earlier this month, which ran in parallel with the global Publicis Media board, and we were incredibly impressed with the proposals that were presented, some of which we have already started to adopt.  The energy and new perspectives that they bring are fundamental to our ongoing transformation and success.”

     

    Added Anupriya Acharya, CEO, Publicis Media India: “The next generation board infuses fresh thinking into the organisation and brings forward proposals and opportunities that are truly creative, innovative, collaborative and path-breaking.  The Publicis premise of ‘Power Of One.’ resonates through this landmark initiative which cuts through regions, markets and boundaries”

     

    Representatives from each of the local boards will meet four times a year to work on delivering specific global initiatives.  The first of these meetings took place in May and the company is already acting on the proposal by next generation board to harmonise communication across all global talent through the use of innovative new mobile technologies.

     

    The executives who are on the India NGB are the following:

     

    Name Brand Designation
    Kunal Shah Performics.Convonix Vice President
    Sushant Mishra Starcom Digital Sr. Vice President
    Gurpreet Singh Performics.Resultrix Vice President
    TanushreeRadhakrishnan Performics.Resultrix Managing Partner
    VibhorMehrotra Performics.Resultrix Vice President
    AjitGurnani Zenith Managing Partner
    GautamSurath Starcom Sr. Vice President
    AartiBharadwaj Publicis Media Sr. Vice President

     

    Said Tanushree Radhakrishnan, Managing Partner, Performics. Resultrix in India who is on the Board and also attended the quarterly meet last month: “It was an absolutely brilliant and enriching experience to collaborate with the sharpest minds from 15 countries and work on the organisational challenges. It was exciting that I could actually present my thoughts to the Global Executive Group and work towards bringing a real change at a local and global level. I am honoured to be a part of the very first Next Generation Board and I am really looking forward to the implementation of our proposal.”

     

  • The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast

    Mobile to drive global adspend growth over next 3 yrs: ZO

    By A Correspondent

     

    Advertising is set to see the strongest sustained period of growth in 10 years with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is then set to increase to 5.8% in 2015 and 2016. The principal engine of this growth will be mobile technology, which is expanding the space for media consumption.

     

    According to ZenithOptimedia’s new Advertising Expenditure Forecasts, growth in global adspend next year will come from the continued steady improvement in Europe and the three ‘semi-quadrennial’ events: the Winter Olympics, the football World Cup, and the mid-term elections in the US. We forecast that the global advertising market will accelerate to 5.8% in 2015 as a strong broad-based economic growth takes hold, followed by another year of 5.8% growth in 2016. This assumes that the Eurozone’s gradual recovery continues and no new crisis occurs.

     

    Mobile is expanding overall media consumption

    Mobile is now the main driver of global adspend growth. This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms. We forecast mobile to contribute 36% of all the extra adspend between 2013 and 2016. Television is the second largest contributor (accounting for 34% of new ad expenditure), followed by desktop internet (25%), which continues to enjoy significant growth alongside that of mobile advertising.

     

    Despite its sizeable growth, mobile advertising still only accounted for 2.7% of global adspend in 2013. By 2016, however, we expect it to account for 7.7% of adspend, leapfrogging radio, magazines and outdoor to become the world’s fourth-largest medium. We count as mobile all internet ads delivered to smartphones and tablets, whatever their format.

     

    Rising Markets are growing three times faster than Mature Markets

    The world’s ad markets are growing at two very different paces. Mature Markets are struggling with debt and low innovation, and their populations are ageing, with growing numbers of retirees supported by a shrinking workforce. We forecast these markets to grow at an average of just 3% a year between 2013 and 2016. Meanwhile Rising Markets are improving their education systems, infrastructure, productivity and adoption of technology, and they have a young population with an expanding workforce. We expect them to grow at 9% a year. The Rising Markets currently account for 35% of global adspend, but we expect them to contribute 61% of adspend growth between 2013 and 2016.

     

    BRIC growth is slowing

    The G7 markets (Canada, France, Germany, Italy, Japan, the UK and the USA) have a median age of 40; they account for 58% of global adspend, but we forecast them to grow at an average annual rate of only 3.6% between 2013 and 2016. The BRICs (Brazil, Russia, India and China) have grown enormously over the last twenty years, and now account for 14% of global adspend, up from 1% in 1993. They are much younger than the G7 (with a median age of 31), and we forecast them to grow at an average of 9.5% a year over the next three years, but this is well down on their average growth of 15.8% in the previous decade.

     

    “Mobile technology is creating new opportunities for marketers to connect with consumers. Combined with the continued rise of young, dynamic markets, this will spur healthy and sustained growth in global adspend over the next three years,” said Steve King, ZenithOptimedia’s CEO, Worldwide.

     

    ZenithOptimedia is headed by Anupriya Acharya in India.