By Our Staff
Sequoia and India Quotient-backed staff attendance & payroll management start-up, PagarBook, have announced their partnership with integrated marketing business impact consultancy, One Source. The mandate involves reputation management across corporate and consumer stakeholders, corporate communications, investor relations, consumer outreach and content marketing for Rebel Foods.
For One Source, the mandate will be spearheaded by lead counsel on the account, Sri Kalyani Nippani, supported by the national team.
Said Siva Prasad, Senior Vice President – Marketing & Sales, PagarBook: “At PagarBook, we wanted a partner who understood that marketing in the new normal needs to be a revenue centre, not a by-the-book cost centre. We found in One Source someone who understands the marketing space, as well as we do the SME space. I still remember their lead asking me during the first call – if we don’t drive up PagarBook’s revenues, how do we come back asking for YoY retainer hikes?”
Added Kishor Barua, Principal Consultant & Country Lead – Corporate Communication, One Source: “We’ve said this before, and I’ll say it again. Our business growth depends on growing our clients’ business. The time of tweeting out earned stories and calling it digital is past. Integrated marketing is a sunrise sector in India, and we are honoured by the fact that PagarBook has seen value in a consulting approach, rather than an agency approach. We intend to honour that faith”.