MxMIndia

Tag: Siva Prasad

  • Mandate involves corporate communication, investor relations, and consumer outreach

    PagarBook partners One Source for comms

    By Our Staff

     

    Sequoia and India Quotient-backed staff attendance & payroll management start-up, PagarBook, have announced their partnership with integrated marketing business impact consultancy, One Source. The mandate involves reputation management across corporate and consumer stakeholders, corporate communications, investor relations, consumer outreach and content marketing for Rebel Foods.

     

    For One Source, the mandate will be spearheaded by lead counsel on the account, Sri Kalyani Nippani, supported by the national team.

     

    Said Siva Prasad, Senior Vice President – Marketing & Sales, PagarBook: “At PagarBook, we wanted a partner who understood that marketing in the new normal needs to be a revenue centre, not a by-the-book cost centre. We found in One Source someone who understands the marketing space, as well as we do the SME space. I still remember their lead asking me during the first call – if we don’t drive up PagarBook’s revenues, how do we come back asking for YoY retainer hikes?”

     

    Added Kishor Barua, Principal Consultant & Country Lead – Corporate Communication, One Source: “We’ve said this before, and I’ll say it again. Our business growth depends on growing our clients’ business. The time of tweeting out earned stories and calling it digital is past. Integrated marketing is a sunrise sector in India, and we are honoured by the fact that PagarBook has seen value in a consulting approach, rather than an agency approach. We intend to honour that faith”.

     

     

  • Campaign aimed at highlighting how NoBroker.com can help landlords in optimising their search for the right tenant

    NoBroker.com cuts out brokers from realty deals in inaugural campaign

     

     

    Real estate dealings platform NoBroker.com has announced the launch of its first-ever TVC.

     

    Speaking on the launch of the TVC, Saurabh Garg, Co-founder, NoBroker.com, said: “The main concern of any home owner, anywhere in the world, is the discoverability of their property in the fastest time possible with the least inconvenience. This is why home owners tie up with property brokers – to improve discoverability, to enable swift discovery, and to minimise hassles. But given how broken the traditional property discovery chain is, they end up inconvenienced anyway, despite paying brokerage at premium rates. This is the market gap that NoBroker.com is addressing through its proprietary technology and tech-driven approach. With this TVC, we are highlighting our novel proposition to raise brand awareness across multiple geographies and to get more home owners to choose NoBroker.com for renting out their homes faster and without paying any brokerage.”

     

    Added Siva Prasad, Director, Marketing, NoBroker.com:“What NoBroker.com is doing is extremely disruptive and straightforward at the same time. By leveraging technology to remove the middlemen from the discovery process, the platform is connecting home seekers with property owners more seamlessly and efficiently. It is this simplicity and efficiency that we wanted to communicate through the TVC. We are confident that the target audiences will gain a better understanding of the superlative benefits NoBroker.com enables through the TV ad campaign.”