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Tag: Rebel Foods

  • Conceptualised by What’s Your Problem digital agency

    Rebel Foods unveils campaign for flagship brand Oven Story Pizza

    By Our Staff

     

    Rebel Foods, the online restaurant company, has unveiled a new campaign for its half-n-half pizza offering by its flagship brand Oven Story Pizza. Conceptualised by Amit Akali’s What’s Your Problem, now a Wondrlab company, the new campaign addresses “common pizza problems”.

     

    Said Akali, Co-founder and Chief Creative Officer, Wondrlab: “There is a dictatorship in the pizza category with every big player giving out the same offerings. For an ardent foodie like myself, it was high time that someone came along and put an end to this dictatorship. Oven Story does just that with its unique half and half pizzas. The film is fun, quirky and drives home the message well. More importantly, they are unexpected. And today, if you catch attention, that’s half the battle won for a brand. You can look forward to a few more episodes with our dictator.”

     

    Added Pragati Dalal, VP, Brands at Rebel Foods: “Oven Story truly believes in exciting innovations with stand out offerings while making every pizza different. This unique identity goes beyond the product and also gets captured in the way we market the brand. Customers usually end up compromising while ordering their pizza when ordering in a group. Through this new campaign, we have addressed these customer problems with Oven Story’s half-n-half pizza where customers can order their choice of pizza/toppings individually. Being a disruptor in the pizza category, we don’t want our customers to compromise which makes us stand out against our competition.”

     

  • To take the brand’s story forward to consumers

    Wondrlab wins mandate of Ovenstory Pizza

    By Our Staff

    Ovenstory Pizza has awarded its creative mandate across television and digital platforms to Wondrlab.

     

    Said Indrajit Ghosh, Global Head, Marketing Communication and Design, Rebel Foods: “Pizza is the ultimate comfort food for so many of us. What is necessary, however, is to understand what the customer wants, rather than ‘what works’. There is a reason customer love is at the forefront of all of Rebel Foods’ decisions. Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results!”

     

    Added Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab: “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”

     

     

  • Mandate involves corporate communication, investor relations, and consumer outreach

    PagarBook partners One Source for comms

    By Our Staff

     

    Sequoia and India Quotient-backed staff attendance & payroll management start-up, PagarBook, have announced their partnership with integrated marketing business impact consultancy, One Source. The mandate involves reputation management across corporate and consumer stakeholders, corporate communications, investor relations, consumer outreach and content marketing for Rebel Foods.

     

    For One Source, the mandate will be spearheaded by lead counsel on the account, Sri Kalyani Nippani, supported by the national team.

     

    Said Siva Prasad, Senior Vice President – Marketing & Sales, PagarBook: “At PagarBook, we wanted a partner who understood that marketing in the new normal needs to be a revenue centre, not a by-the-book cost centre. We found in One Source someone who understands the marketing space, as well as we do the SME space. I still remember their lead asking me during the first call – if we don’t drive up PagarBook’s revenues, how do we come back asking for YoY retainer hikes?”

     

    Added Kishor Barua, Principal Consultant & Country Lead – Corporate Communication, One Source: “We’ve said this before, and I’ll say it again. Our business growth depends on growing our clients’ business. The time of tweeting out earned stories and calling it digital is past. Integrated marketing is a sunrise sector in India, and we are honoured by the fact that PagarBook has seen value in a consulting approach, rather than an agency approach. We intend to honour that faith”.

     

     

  • DCMN will track and optimise the campaign’s performance

    Rebel Foods gets DCMN for Sweet Truth campaign

    By A Correspondent

     

    Digital marketing agency DCMN India has won the mandate for Rebel Foods’ premium Western dessert brand Sweet Truth. Aside from media planning and booking, DCMN will track and optimise the campaign’s performance.

     

    On the launch of this campaign, Nishant Kedia, Vice President Brands at Rebel Foods said: “At Rebel Foods, we strongly believe in being a consumer first brand. The advertisement clearly communicates this to our audience. DCMN as our trusted partners have done complete justice to the message we wanted to convey. The team echoes our thoughts about driving brand awareness. We are convinced this campaign will speak to our target audience of urban dessert lovers with a refined palate in a meaningful way.”

     

    Said Bindu Balakrishnan, Country Head-India at DCMN: “DCMN is very proud of taking our partnership with Rebel to the next level. We are excited about being able to support Sweet Truth’s growth with a very targeted campaign and all analytics as well as media expertise available to us,” s. “Given the fast development of this industry, especially in the context of the ongoing pandemic, brandformance TV is the perfect approach to grow the Sweet Truth brand among its target groups. We are looking forward to a fruitful partnership in an exciting segment – and to a successful campaign.”

     

     

  • Highlights safety and hygiene factors while ordering a pizza amidst the ongoing pandemic

    Oven Story bets big with Publicis India campaign

    By A Correspondent

     

    Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order pizzas without worrying about safety and consumption woes.

     

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

     

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said: “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.”

     

    Added Ajeet Shukla, Publicis India ECD: “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

     

     

  • Behrouz Biryani is an in-house label from the house of Rebel Foods. Among other brands that come under the Rebel Foods banner are Faasos, Mandarin Oak, Oven Story, Sweet Truth, Lunch Box, The Good Bowl and Kettle & Kegs

    DCMN India to chew on Behrouz Biryani duties

    By A Correspondent

     

    Behrouz Biryani has awarded its media duties to DCMN India. Behrouz Biryani is an in-house label from the house of Rebel Foods which has various brands like Faasos, Mandarin Oak, Oven Story, Sweet Truth, Lunch Box, The Good Bowl and Kettle & Kegs.

     

    Speaking of the association, Sagar Kochhar, Group Chief Marketing Officer, Rebel Foods said: “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in a sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”

     

    The pitch process was held in Mumbai and the account will be handled from DCMN India’s Gurgaon office. The business will be led by Bindu Balakrishnan, Country Head, DCMN India. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.

     

    Added Bindu Balakrishnan, Country Head, DCMN India: “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and  data-driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”