By A Correspondent
The decision to allow All India Radio news on private FM has drawn mixed reactions.
Here is the view of Ashish Pherwani, Partner & Radio Segment Champion, EY (eka Ernst & Young):
“The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, while no such restrictions are placed on print, TV or digital media. Â News on radio (without curbs) could be used either in capsules to increase listener stickiness on existing channels, or through the launch of dedicated news channels which could open up a whole new genre of content.”