By Our Staff
The Association of Indian Entertainment and News Channels, IBDF (Indian Broadcasting & Digital Foundation) President and Disney Star India Country Head, K Madhavan met Prime Minister Narendra Modi and brought to his notice crucial topics regarding the broadcasting sector in the country. He suggested the relevance of introducing a national policy on media and entertainment for the enhancement of broadcasting industry in the country. He pointed out that such a policy shall give better clarity to both media and governing bodies too.
Notably, the PM has emphasised on the role played by Star Sports in upbringing Kabaddi as one of the much accepted sports in the country after cricket. They also discussed the possibilities of implementing similar ideas to enhance other sports too.
It may be remembered that Minister Smriti Irani shot into fame after starring in a Star Plus ‘saas-bahu’ serial in the early0 to mid-2000s.