MxMIndia

Tag: IBDF

  • K.Madhavan meets PM Narendra Modi

    Needed a new policy for broadcast sector: Madhavan meets PM Modi

    By Our Staff

     

    The Association of Indian Entertainment and News Channels, IBDF (Indian Broadcasting & Digital Foundation) President and Disney Star India Country Head, K Madhavan met Prime Minister Narendra Modi and brought to his notice crucial topics regarding the broadcasting sector in the country. He suggested the relevance of introducing a national policy on media and entertainment for the enhancement of broadcasting industry in the country. He pointed out that such a policy shall give better clarity to both media and governing bodies too.

     

    Notably, the PM has emphasised on the role played by Star Sports in upbringing Kabaddi as one of the much accepted sports in the country after cricket. They also discussed the possibilities of implementing similar ideas to enhance other sports too.

     

    It may be remembered that Minister Smriti Irani shot into fame after starring in a Star Plus ‘saas-bahu’ serial in the early0 to mid-2000s.

     

  • The reach of sports on television is 720+ mn viewers in 2022 thus far, notes the report

    Sports market: Rs 9,500cr in FY22: KPMG, CII & IBDF report

     

     

    By Our Staff

     

    Television remains the largest media platform in India, both in terms of reach, as well as consumer engagement in terms of time spent. As per KPMG Analysis 2022, the number of TV households in India is expected to reach 250 million by 2026, from 210 million in 2020. When it comes to TV consumption, sports has the highest reach among all genres on TV at 722 million in the first nine months of this year. The genre has remained largely resilient to the COVID-19 headwinds and is expected to scale the 2019 highs by the close of this year. The advertiser interest in sports broadcast has grown strongly with the increasing viewership and demographic reach offered by sports properties. Both traditional and new age businesses have turned the spotlight on sports TV broadcasting with the segment clocking revenues of INR7,560 crore in FY22 (with the TV + digital OTT sports market at INR 9,500 crore in FY22) as per KPMG India.

     

    Through this whitepaper, “Sports broadcasting on TV – A match made in heaven”, launched at the CII 11th Big Picture Summit 2022, KPMG in India, CII & IBDF presented a report on the growth drivers for sports broadcasting in India, the potential runway ahead and how the value chain stands to gain from it.

     

    TV has an unparalleled reach of 900 million viewers, the largest of any media platform in the country. Apart from the significant scale advantage of TV, relevance of TV for sports consumption stems from the fact that sports is essentially developed and shot for the large screen owing to the ability of TV to create a more engaging viewing experience compared to smaller screens like smartphones. Co-viewing is an intrinsic part of the sports consumption experience across the world and even more so in India owing to the emphasis on family viewing, for not only sports but also other genres – thus underscoring the importance of TV for sports consumption.

     

    The carefully packaged entertainment rendered by domestic sports league and India’s performance in international platforms like the Commonwealth Games furthers the viewer interest in and engagement with sports. Corporates are also increasing their involvement in sports beyond advertising and are participating as franchise owners and/or engaging in grassroot development programs – thus playing an active role in development of India as a sporting nation. These efforts set in motion a virtuous cycle, as an increasing interest in sports fuels further consumption, which is beneficial for the entire value chain including the sports broadcasters.

     

    Commenting on the findings, Akhilesh Tuteja, Partner and Head, Technology Media and Telecom, KPMG in India said: “Given its wider reach and interest as compared to other content genres, sports on Television is one of the most monetisable genres. The Television and Digital OTT sports market is estimated at close to INR 10,000 crore in FY22, with sports on TV holding a lion’s share. With a large screen experience, co/family viewing and investments by broadcasters, bringing the best of Cricket and other sport to Indian viewers, sport on TV is likely to remain highly relevant for the foreseeable future.”

     

    Added Vibhor Gauba, Associate Partner, Deal Advisory – M&A Consulting, KPMG in India: “Advertisers on TV see tremendous value when it comes to sport. Whether it be traditional or digital first brands, the premium NCCS AB audiences that sport on TV has access to; means that these brands continue to see TV as the first port of call for increasing reach, building brand recall and relevance; and getting their messages across to consumers. Impact properties like IPL and PKL will continue to see brands flocking to them in the coming years.”

     

  • Will hold post for second term

    K Madhavan re-elected IBDF President

    By Our Staff

     

    Indian Broadcasting & Digital Foundation (IBDF), the apex body of television broadcasters and digital streaming platforms in the country, has re-elected K. Madhavan, Country Manager & President – The Walt Disney Company India and Star India, as its President for the second term after the 22nd Annual General Meeting of the company.

     

    K Madhavan
    K Madhavan

    Said Madhavan: “I am humbled by the trust and faith IBDF members have reposed in me to lead the foundation for a second term. We are at an interesting crossroad where the combination of consumer, regulatory and technology trends is remodelling the media landscape and ecosystem. I hope to continue working with the government, industry and other stakeholders for accelerating the growth of the broadcast and digital media sector in the country.”

     

     

  • Forms Digital Media Content Regulatory Council (DMCRC)

    IBF institutes regulatory council

    By Our Staff

     

    The Indian Broadcasting Foundation (IBF), which is soon going to be rechristened Indian Broadcasting & Digital Foundation (IBDF), the apex body of broadcasters and OTT operators, has announced the appointment of Justice (Retd) Vikramjit Sen as Chairman, along with six other eminent industry members for the newly formed Digital Media Content Regulatory Council (DMCRC). The Council constitutes prominent personalities from the Media & Entertainment industry and Online Curated Content Providers (OCCPs), with experience in IPR, programming and content creation.

     

    The Council includes national award-winning filmmaker Nikkhil Advani; Deepak Dhar, CEO and founder, Banijay Group; prominent artist, filmmaker and writer Ashwiny Iyer Tiwari; and creative writer and innovative director, Tigmanshu Dhulia. The other two members from the OCCPs include Ashok Nambisan, General Counsel, Sony Pictures and Mihir Rale, Chief Regional Counsel, Star and Disney India.

     

    Speaking on the appointment of the committee, K. Madhavan, President, IBF said, “I am delighted that so many experts from the media and entertainment industry have come forward and accepted the invitation of IBDF to be part of the proposed self-regulatory body. I look forward to working with the Council whose mandate is to ensure freedom of expression of the Indian creative industry as well as help the discerning audience of the OTT platforms to have unhindered access to world-class and differentiated content.  This is a historical and win-win moment for all the stakeholders i.e. the M&E industry, the policymakers and the subscribers of the OTT platforms.”

     

  • It's rechristened Indian Broadcasting and Digital Foundation (IBDF)

    IBF embraces digital, will now be IBDF

    By Our Staff

     

    The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. IBDF is in the process of forming a new wholly-owned subsidiary to handle all matters pertaining to digital media.

     

    IBDF will also form a Self-Regulatory Body (SRB), as per the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as notified by the Government of India on 25th February 2021.

     

    This industry-led SRB called Digital Media Content Regulatory Council (DMCRC) for digital OTT platforms, which is a second-tier mechanism at the appellate level is similar to Broadcast Content Complaint Council (BCCC), which IBF had successfully implemented for the linear broadcasting sector way back in 2011.

     

    Speaking on the development, K. Madhavan, President – IBF said, “We are pleased to extend our commitment of fostering an environment that is culturally adept, socially responsible and governance-bound to the fast-growing digital medium. The diversification will empower the Foundation to pursue growth opportunities for its members who run OTT services in the country, while ensuring they present a strong collective voice, both in the broadcast and digital sector under the combined body. We will continue to work arduously to create new benchmarks in line with the industry’s growth aspirations.”