By Our Staff
Mahindra & Mahindra Ltd farm and auto sectors announced the expansion of its cricketing association as the Associate Sponsor with Star Sports for the ICC Men’s Cricket World Cup 2023 and ‘co-powered by’ sponsor on the digital platform, Disney+ Hotstar. In addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the Asia Cup 2023.
Said Rajesh Jejurikar, Executive Director & CEO – Auto & Farm Sectors, Mahindra & Mahindra Ltd: “We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”