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Tag: ICC Men’s Cricket World Cup

  • Surpasses 3.5 crore viewers in India Vs Pakistan WC match

    Disney+ Hotstar sets new peak concurrent viewership

    By Our Staff

     

    Disney+ Hotstar reports concurrent viewership of 3.5 crore views during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan on Saturday (October 14).

     

    The clash of titans on Oct 14 marked a watershed moment for the platform and for digital sports viewership across the country, notes a communique, adding: “Asia Cup 2023 has already garnered an overwhelming response from fans, with 2.8 crore viewers for the India vs Pakistan match and 2.1 crore viewers for India vs Sri Lanka.”

     

    Said Sajith Sivanandan – Head, Disney+ Hotstar India: “We would like to thank all the fans who tuned-in to watch the India-Pakistan match on Disney+ Hotstar. Your love for the game is what made it possible for Disney+ Hotstar to break all the previous records across all cricket formats and hit a peak concurrency number of 3.5 crore viewers. As the cricketing rivalries continue, we’ll continue to honour our commitment towards delivering an unmatched viewing experience to all our users. We look forward to many more such experiences as the ICC Men’s Cricket World Cup unfolds.”

     

  • During ICC Men's Cricket World Cup

    Sprite unveils brand films

    By Our Staff

     

    Sprite, the lemon and lime-flavoured beverage from the Coca-Cola Company, has unveiled a series of brand films with the ‘Thand Rakh’ theme.

     

    Said Tish Condeno, Senior Category Director, Sparkling Flavors (India and Southwest Asia) Coca-Cola India: “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India (North): “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the World Cup in full, minus the heat.”

     

    In addition to the commercials, we also watched multiple sponsored posts by standup comic ‘AiyyoShraddha’, and also noted usage of ‘Thand Rakh’ in some tweets/social media posts.

     

  • Inaugurates s with ICC Men’s Cricket World Cup 2023

    Star Sports takes Hindi feed global

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has announced the global expansion of its Hindi feed. Fans in the United States, Canada, Australia, and the Middle East can now get uninterrupted coverage of all the action in Hindi.

     

    Said John Lasker, senior vice president of ESPN+: “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

     

    Added Sanjog Gupta, Head- Sports, Disney Star: ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian cricket fan.”

     

    Next: Malayalam for the Gulf, Gujarati for across the world, Telugu for the diaspora in the US, Punjabi for Canada…

     

  • Created by Ogilvy

    Cadbury unites hearts over cricket in new campaign

    By Our Staff

     

    As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has unveiled a campaign titled #SitTogether.

     

    Said Nitin Saini, Vice President of Marketing at Mondelez India said: “We are excited to launch our campaign #SitTogether ahead of the World Cup, inspiring people to experience the joy of cricket together and foster a sense of togetherness and shared happiness. We truly believe that the excitement of big match days is universal, regardless of people’s backgrounds or jobs. With this campaign, we urge consumers to join us and make this year’s match viewing moments truly inclusive and meetha (sweet) for all.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The love for cricket unites us all, when we are down, we pray together, when we win, we celebrate together. So then, why not watch it together too? Building on our generosity platform, we are very excited to have created #SitTogether, a digital platform to enable people to watch the match from the stadium with a member of their staff. This is a human idea that will help foster a true sense of togetherness and happiness this Cricket World Cup.”

     

  • Encapsulates obsession of fans

    Star Sports unveils campaign for ICC Men’s CWC

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup, unveiled its campaign for the tournament that starts October 5 and ends on November 19.

     

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said: “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023.”

     

  • For its Auto and Farm Business

    Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star

    By Our Staff

     

    Mahindra & Mahindra Ltd farm and auto sectors announced the expansion of its cricketing association as the Associate Sponsor with Star Sports for the ICC Men’s Cricket World Cup 2023 and ‘co-powered by’ sponsor on the digital platform, Disney+ Hotstar. In addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the Asia Cup 2023.

     

    Said Rajesh Jejurikar, Executive Director & CEO – Auto & Farm Sectors, Mahindra & Mahindra Ltd: “We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”

     

  • For ICC Men's Cricket World Cup 2023

    Mastercard and ICC sign global partnership

    By Our Staff

     

    The International Cricket Council (ICC) has joined hands with Mastercard to become a Global Partner for the ICC Men’s Cricket World Cup 2023 to be held in India between 5 October and 19 November 2023.

     

    Mastercard’s tie-up with the ICC highlights the brand’s commitment to cricket and adds to the global technology company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.

     

    ICC Chief Executive, Geoff Allardice said: “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.”

     

    Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar added: “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders and all cricket enthusiasts to priceless possibilities throughout the tournament.”

     

  • Titled Bas Aao #FreeMeinDekhteJaao

    Disney+ Hotstar unveils campaign

    By Our Staff

     

    Disney+ Hotstar has unveil a campaign titled ‘Bas Aao. #FreeMeinDekhteJao’ offering free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile. Conceptualised by Tanmay Bhat, Deviah Bopanna and team Moonshot, the platform released a film that showcases the intensity of India’s love for cricket. The ad film is directed by Kishore Iyer.

     

    Speaking about the campaign, an unnamed Disney+ Hotstar spokesperson said: “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”

     

    Why don’t spokespersons wish to be named, one wonders. Are they not happy with and/or proud of the campaign? Or are they not allowed to be named?

    Whatever!?

     

  • This is part of the four-year global strategic partnership agreement between the ICC and Coca-Cola

    Coca-Cola bats for ICC Men’s WC 2023

    By Our Staff

     

    Coca-Cola and the International Cricket Council (ICC) have team edup for the upcoming 2023 ICC Men’s Cricket World Cup. The collaboration is a part of the four-year global strategic partnership agreement between the ICC and the beverage major. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC.

     

    Said Arnab Roy, Vice President, Marketing Coca‑Cola India and Southwest Asia at Coca-Cola India: “We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands, and cricket. Our brand activations will engage consumers through innovative offline and online promotions and create memorable experiences for sports fans”.

     

    Added Anurag Dahiya, Chief Commercial Officer, ICC: “The ICC Men’s Cricket World Cup 2023, the pinnacle event in the cricketing calendar, will feature the world’s best teams competing for ultimate glory. We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions.”

     

    The four-year agreement includes all ICC events around the world including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments.