By A Correspondent
HT Media Ltd has launched its second radio station, Radio Nasha 107.2 FM, in Delhi. Billed as a cool retro station, it will mainly play Bollywood music from the 1970s, ‘80s and ‘90s. The launch of Radio Nasha 107.2 FM in Delhi is the first of the Phase III radio launches from HT Media Ltd, which had acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP during the Phase III auctions.
According to company sources, the new station garnered a lot of appreciation on social media during its test transmission that started on February 26, 2016. With the launch of Radio Nasha 107.2 FM in Delhi, HT Media Ltd. will be the only company in India operating two stations in Delhi. Fever FM plays contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better, notes a communiqué.
Said Harshad Jain, CEO – Radio and Entertainment at HT Media Ltd, ‘Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-90s. Radio Nasha 107.2 FM will be the first ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that will be young, energetic and classy. Radio Nasha will make retro ‘cool’ and create a station that be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.’
It may be recalled that Big 92.7 FM has made rapid strides by switching to the retro format in 2014.