MxMIndia

Tag: Radio Nasha

  • Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group

    Dentsu Impact bags digital mandate for HT’s radio biz

    By A Correspondent

     

    Dentsu Impact, the creative agency from Dentsu Aegis Network, has added the mandate to its recently established Social Media Division, Dentsu Impact Digital.

     

    The agency has been awarded the digital mandate for all three radio businesses of the HT Media Group –  Fever FM, Radio Nasha and Radio One. Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group.

     

    Rajan Bhalla

    Speaking on the development, Rajan Bhalla, Chief Marketing Officer, HT Media said: “We have been associated with Dentsu Impact for a long time and have immense trust in the capabilities of the team. The agency’s forward-thinking approach in embracing the evolving market today, and the intent of giving us synergised solutions for digital and offline is something that helped us come to this decision. We hope to see some great work being rolled out soon.”

     

    Amit Wadhwa

    Added Amit Wadhwa, President, Dentsu Impact: “At Dentsu Impact, we have a clear vision of becoming a truly digitally enabled agency, and that was the thinking behind setting up our social media division. It is extremely encouraging to see clients embrace our vision and see the kind of value we bring in.  Our relationship with HT Media is an old one and one that we really cherish, and we are thankful to them for placing their trust in us once again.”

     

     

  • Radio Nasha is HT Media's second radio station in Delhi, running on the 107.2 FM frequency

    HT Media on a high, launches Nasha

    By A Correspondent

     

    HT Media Ltd has launched its second radio station, Radio Nasha 107.2 FM, in Delhi. Billed as a cool retro station, it will mainly play Bollywood music from the 1970s, ‘80s and ‘90s. The launch of Radio Nasha 107.2 FM in Delhi is the first of the Phase III radio launches from HT Media Ltd, which had acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP during the Phase III auctions.

     

    According to company sources, the new station garnered a lot of appreciation on social media during its test transmission that started on February 26, 2016. With the launch of Radio Nasha 107.2 FM in Delhi, HT Media Ltd. will be the only company in India operating two stations in Delhi. Fever FM plays contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better, notes a communiqué.

     

    Said Harshad Jain, CEO – Radio and Entertainment at HT Media Ltd, ‘Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-90s. Radio Nasha 107.2 FM will be the first ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that will be young, energetic and classy. Radio Nasha will make retro ‘cool’ and create a station that be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.’

     

    It may be recalled that Big 92.7 FM has made rapid strides by switching to the retro format in 2014.