MxMIndia

Tag: HT Media

  • For sustained growth, innovation

    HT Media announces leadership changes

    HT Media Group has announced key leadership transitions in line with its commitment to sustained growth in operational strategies and nurturing talent within the organiation.

    Ahijit Dutta, the current National Circulation Head for the Print Business, is transitioning to a new role within the organisation. Indra Narayan Das, formerly Chief Revenue Officer for North 2, will succeed Ahijit Dutta as National Circulation Head. Swati Sharda will take over from Indra Narayan Das as CRO for the North 2 and East regions. Vijay Nair takes over from Swati Sharda as Head of Events. Jaideep Dahiya, currently the Head of Ad Operations and Pricing, is promoted to CRO for the West region. Roopali Dhawan, currently leading the school edition – PACE, will now head the Ad Operations division.

    Said Rajeev Beotra, Executive Director of the Group: “These leadership changes reflect HT Media Group’s commitment to sustainable growth and market leadership through continuous innovation. We believe in nurturing internal talent and acknowledging deserving achievements, as they bring invaluable insights and understanding of our audiences and stakeholders, powering us to continually evolve with their changing needs. I am confident that with this restructuring, we will continue to steer our business towards an even brighter and more successful future.”

  • To drive business partnerships to enhance the company's offerings

    Dainik Bhaskar appoints Preeti Arora as VP & Head, Gurugram

    By Our Staff

     

    Preeti Arora
    Preeti Arora

    Dainik Bhaskar has appointed Preeti Arora as Vice President and Head of its Gurugram (Gurgaon) branch. She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence. In this capacity, she will report to Satyajit Sengupta, Chief Corporate Sales & Marketing Officer of DB Corp Ltd.

     

    With over 20 years of extensive experience in media marketing, Arora has worked in the past with India Today Group and HT Media where she worked Vice President..

     

    Notes a communique: “Preeti Arora will play a crucial role in leading and managing operations in the Gurgaon branch of the Dainik Bhaskar Group. Her appointment reflects the company’s commitment to strengthening its presence in Gurgaon and further enhancing its position in the media industry. Her strategic leadership and vision will contribute to the growth and success of the organization in the Gurgaon region.”

     

  • To drive content growth strategy for all digital offerings of the Group

    HT Media appoints Binoy Prabhakar as CCO

    By Our Staff

     

    Binoy Prabhakar
    Binoy Prabhakar

    HT Media Group has announced the appointment of Binoy Prabhakar as its new Chief Content Officer of HT Digital. Prabhakar’s role will be pivotal in driving the content growth strategy for all digital offerings of the Group and retaining the leadership of its news sites through quality and credible content.

     

    Prior to joining HT Media Group, Prabhakar served as the Executive Editor at Moneycontrol. He has also held several senior positions across reputed media houses in India, including The Economic Times, The Indian Express, and The Times of India. He was the founding editor of CNBCTV18.com. Prabhakar started his career with Hindustan Times as a Copy Editor in 2001.

     

    Said Prabhakar: “I am thrilled to join the talented team here to contribute towards empowering our audience through engaging, insightful, and informative content. It is exciting to be a part of the Group, which has a storied journalistic legacy, at a time of growth and innovation, especially centered on the application of AI in journalism.”

     

  • In partnership with AdsWizz

    HT Media launches first programmatic podcast marketplace

    By Our Staff

     

    HT Media has partnered with AdsWizz to create India’s first programmatic podcast marketplace. This strategic relationship enables brands to access millions of listeners in India with real-time buying and selling of podcast advertising. Named “FabX”, this is the newest addition to HT media’s vast offering.

     

    Said Patrick Roger, VP of New Markets, AdsWizz: “Our partnership with Hindustan Times highlights the growing opportunities in this market. Our technology combines the power of programmatic advertising with the power of podcasts, enabling advertisers’ easy access to a highly engaged audience. Additionally, with our AI Transcription Technology, advertisers can ensure brand safety by only serving ads to podcast shows or episodes that have specific topics as a central theme. This relationship will automate real-time buying, targeting, optimisation, and reporting of podcast ad inventory. Advertisers will be able to choose their geography, time, and demographics as the content increases. What is more exciting is the fact that one of the biggest reasons why podcasts are making their space into the heart of the Indians is because the content is present in numerous languages. Local advertising too can be enabled via this platform.”

     

    Added Ramesh Menon, CEO, Fever Network and Next Radio Ltd.: “It is an exciting time for us and a proud moment, to make advertisers experience the power of an immersive medium like Podcasts. HT Smartcast is paving the way for advertisers to have higher efficiency and greater impact for their advertising bucks through Programmatic audio advertising that will be time-saving, targeted and data/analysis friendly and performance-oriented. Our focus now is to quickly scale this for the benefit of podcasters and advertisers alike and help them take advantage of a marketplace that can solve the monetisation issue that the currently, fragmented medium, faces. We can now concentrate on increasing the volume of new and engaging content and exploring the full potential of audio.”

     

    Said Gautam Anand, Founder and CEO, HubHopper: “Our endeavour since Hubhopper’s inception has always been to democratize the creation and consumption of podcasts and audio content, by bringing all aspects of a creators journey from hosting, creation, editing, distribution, data insight, marketing, monetization and beyond under one roof. This recent integration with HT Media and Adswizz marks the inclusion of yet another integral and elusive piece of this puzzle by bringing programmatic advertising capability to all who choose to create via Hubhopper.”

     

  • Campaign reaches over 12 million people on Social Media

    Hindustan Times salutes India’s bravehearts

    By A Correspondent

     

    Hindustan Times has unveiled a fresh initiative ‘#HTSalutes’ in collaboration with Dentsu Impact amidst the lockdown period. The campaign’s singular objective is to pay tribute to the heroes who are currently in the line of duty during the nationwide lockdown.

     

    This integrated campaign comprises a film, print and digital media.

    Speaking about the campaign, Soumitra Karnik, CCO, Dentsu Impact said: “The idea was to not just recognise the brave efforts of certain professionals, but also to capture the emotional angle of how safe people are feeling at home because of these brave efforts. The film and print ads have been designed to connect with everyone emotionally.”

     

    Added Rajan Bhalla, Group CMO & Chief Business Officer, HT Media: “Hindustan Times always steps forward to serve the nation through credible news via responsible journalism— and this campaign recognises all professionals, groups and communities embodying the same responsible value. HT salutes our real heroes who put the nation first before self and risk their lives in an effort to contain the pandemic. These warriors have taken the lead in boldly stepping forward in the fight for a better tomorrow. We will cover seven core constituents (medics, journalists, police, essential service providers, SMEs providing necessary life-saving equipment, chemists, groceries) under the programme. After all most of us are safe at home because some have chosen to step out.”

     

     

  • Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group

    Dentsu Impact bags digital mandate for HT’s radio biz

    By A Correspondent

     

    Dentsu Impact, the creative agency from Dentsu Aegis Network, has added the mandate to its recently established Social Media Division, Dentsu Impact Digital.

     

    The agency has been awarded the digital mandate for all three radio businesses of the HT Media Group –  Fever FM, Radio Nasha and Radio One. Dentsu Impact also handles the creative duties for Hindustan Times and Hindustan Hindi – the two leading dailies from the HT Media group.

     

    Rajan Bhalla

    Speaking on the development, Rajan Bhalla, Chief Marketing Officer, HT Media said: “We have been associated with Dentsu Impact for a long time and have immense trust in the capabilities of the team. The agency’s forward-thinking approach in embracing the evolving market today, and the intent of giving us synergised solutions for digital and offline is something that helped us come to this decision. We hope to see some great work being rolled out soon.”

     

    Amit Wadhwa

    Added Amit Wadhwa, President, Dentsu Impact: “At Dentsu Impact, we have a clear vision of becoming a truly digitally enabled agency, and that was the thinking behind setting up our social media division. It is extremely encouraging to see clients embrace our vision and see the kind of value we bring in.  Our relationship with HT Media is an old one and one that we really cherish, and we are thankful to them for placing their trust in us once again.”

     

     

  • Over four lakh students from across a thousand-plus schools in the New Delhi NCR region received the new-look paper

    HT revamps school edition

    By  A Correspondent

     

    Hindustan Times launched its revamped school edition under the HT-PACE programme across the Delhi-NCR region. Over four lakh students from across a thousand-plus schools received the new-look paper

     

    Talking about the HT-PACE programme, Anapoorna Sehgal, Head – Education, HT Media said: “The Hindustan Times School Contact Programme is today a trusted partner of schools, well-established as a front-runner of all similar initiatives in the country. Our mission to bring the world into the classroom has received tremendous impetus from an eager school community with principals, educationalists and students partnering with us to make learning a fun filled, life-long engagement via the powerful medium of the newspaper, supported by a gamut of activities, events, workshops and curriculum modules.”

    On the new edition, Kunal Pradhan, Executive Editor, Hindustan Times, said:
    “There is an information overload these days, and it is important how news is curated, particularly for young minds. They need content that is enlightening, entertaining and informative. We have taken feedback from students and teachers and put together something especially for them. This is a revamped paper that will constantly evolve as we get more inputs because we believe that the readers of today are the leaders of tomorrow.”

    To start with, The school edition has been revamped for Delhi-NCR and this will be followed by a revamp of the Mumbai and Chandigarh school editions from next month.. The school edition can be viewed at http://paper.hindustantimes.com/epaper/viewer.aspx

  • The edition will carry in-depth coverage of local content including city affairs, corporate news, lifestyle and entertainment specials

    HT relaunches Gurugram edition

    By A Correspondent

     

    Hindustan Times has launched a brand new edition of HT Gurugram. The edition will carry in-depth coverage of local content including city affairs, corporate news, lifestyle and entertainment specials. The weekend read will feature HT Brunch.Hindustan Times was the first national dailyIn English to have launched in Gurgaon in July 2010.

     

    Said Sukumar Ranganathan, Editor-in-Chief, Hindustan Times in a statement:“Gurugram is a city of over two million residents, a buzzing business hub that serves not only its population but also that of neighbouring Delhi. And it has gotten where it has gotten in just around two decades. We bring with us commitment and passion to bring to you the best newspaper that the city has ever seen. Our Gurugram edition will strive to be this city’s paper, its heart, and its voice.”

     

    Added Rajan Bhalla, Group CMO, HT Media:“Our objective is simple – to offer our readers in Gurugram a newspaper that reflects their true voice and pushes the envelope in journalism on a daily basis. The new edition of HT Gurugram captures the DNA of the city with special focus on the key concerns of Gurugram.”

     

     

  • The appointment is for a period of five years

    Praveen Someshwar will helm HT Media wef August 1

    By A Correspondent

     

    Praveen Someshwar has been appointed as Additional Director and designated as Managing Director & CEO of HT Media with effect from August 1. The appointment is for a period of five years.

     

    Someshwar, a Chartered and Cost Accountant, has been working with Pepsico since 1994 and is currently SVP and GM for Pepsico North Asia, Phillipines, Indonesia, Malaysia and other islands in Asia Pacific Region. Prior to this, he had a stint with ICI India Limited between 1991-94.

     

    He has also led Pepsi’s food and beverages businesses in India, and has also been CFO of PepsiCo India from 2007 to Jan 2009. Someshwar will take over from Rajiv Verma who will continue with HT as an Advisor.

     

     

  • In Delhi-NCR, Hindustan Times re-established itself as the number one newspaper

    HT is #1 in Delhi-NCR in IRS2017: HT Media

    By A Correspondent

     

    If you are intrigued by the headline, there’s a reason.

     

    And before you read this report, you must read an alert. The Indian Readership Survey 2017 findings that are shared with the media only contain the topline findings – and do not include numbers of individual regions/cities. Also, the toplines carry Total Readership which is considered meaningless by many media agencies and advertisers. As non-subscribers of IRS, our carrying of reports with IRS numbers could attract legal action… unless and until we carry the source of the information we publish. We don’t think it’s a very cool situation to be in, but then c’est la vie. Such is life.

     

    So here’s a communication we have received from HT Media: As per the latest round (2017) of the Indian Readership Survey released last week by MRUC, Hindustan Times emerges as the largest brand in the English markets of Delhi plus Mumbai with a combined AIR of 24.4 lakh [AIR: Average Issue Readership]*.

     

    In Delhi-NCR, Hindustan Times re-established itself as the number one newspaper. HT continues to be the most read newspaper in Delhi-NCR with more than 16.2 lakh AIR, 36 per cent higher than TOI*.

     

    HT has made strong inroads into Punjab and has emerged as the No 1 newspaper of the region with an AIR of 2.7 lakh, powering ahead of The Tribune (AIR 2.4 lakh)*.

     

    In Mumbai, HT has grown its readership significantly once again to 8.3 lakh AIR, which is nearly 70 per cent of TOI*.

     

    The IRS 2017 re-affirmed Hindustan as the second largest newspaper in the country with an TR of 5.2 crore and AIR of 1.8 crore. Hindustan continues to be No1 in Bihar, Jharkhand and Uttarakhand, and a strong No 2 in UP and Delhi. Mint, HT Media’s business daily, consolidated its No 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh*.

     

    *Source of information: HT Media Communications Team, Claims not verified

     

     

  • The HT editor-in-chief will stay on for a while helping in the transition

    Aparasim ‘Bobby’ Ghosh quits HT after just 14 months as ed

    By A Correspondent

     

    Photo: HTmedia.in

    The leadership positions at mainstream newspapers don’t see changes too often. Or upheavals. So the announcement of the exit of Aparasim Ghosh, now better known as Bobby Ghosh, comes as a bit of a surprise. Especially since it comes just a little over a year after he took charge at the helm of the editorial teams at HT Media’s flagship print and digital arm – Hindustan Times.

     

    Ghosh took over from Sanjoy Narayan who was incharge for eight years starting 2008. For three years starting 2013, HT also brought in Nicholas Dawes from South Africa’s ‘Mail and Guardian’ newspaper.

     

    Ghosh has had a steady rise ever since he got into the profession with Deccan Chronicle. Those who were in the A&M fraternity in the early 1990s would remember Ghosh in BusinessWorld magazine where he ran an A&M section. From there he moved to the Far Eastern Economic Review stable which also published Asiaweek. In the last two-odd decades, Ghosh has worked with CNN and Time magazine as also Quartz, the Atlantic Media website in New York which he initially joined as Managing Editor in June 2014 but was soon moved over to an Editor-at-Large role.

     

    According to mail sent by HT Media Chairperson Shobhana Bhartia, Ghosh is returning to New York for personal reasons. He has engineered a dramatic transformation of our various news products, she wrote in a communication to staff.

     

  • The interviews will feature actress RichaChadda, athlete Namrata Purohit, celebrity Stylist Sanjana Batra, comedienne Kaneez Surka and chef Bani Nanda

    HT Media and Koovs expand strategic partnership

     

     

    Koovs plc, the London-listed fashion online business, has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on March 8, by profiling five amazing young women, famous in India in five very different fields.

     

    The daily features will leverage the reach of The Hindustan Times and its Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM daily.

     

    This new initiative is part of the continuing strategic partnership between Koovs and HT Media.HT Media Group has invested £3 million and holds a 6.16 per cent stake in Koovs plc. Said Piyush Gupta, chief financial officer at HT Media: “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”

     

    Added Mary Turner, CEO Koovs: “This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”