Tag: Viacom18

  • Landmine blast near LoC, 2 Army personnel injured

    Two Army personnel were injured in a landmine blast near the Line of Control (LoC) in Jammu and Kashmir’s Kupwara district on Friday, officials said.

    “In the wee hours, during patrolling at Googaldara near LoC in Trehgam area of the north Kashmir district, two army personnel got injured in a landmine blast,” the officials said.

    The two personnel have been admitted to the army hospital in Drugmulla and their condition is stable

  • Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

    To mark the 25th anniversary of the Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is readyng a year-long celebration.

    Said Sachin Puntambekar, Head – Viacom18 Consumer Products: “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”

  • MTV launches new campaign

     

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    MTV has introduced a campaign in celebration of Pride Month.

    Said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18: “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make the GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

  • Colors Kannada announces ‘feast’ for Ugadi

    Colors Kannada has announced a feast of entertainment for Ugadi (April 9) by way of a lineup of new shows that will mark the celebration with daily episodes, starting from Ugadi itself.

    Said Prashanth Nayak, Business Head of Colors Kannada: “This year, we celebrate this Ugadi with a theme Hosa Bannada Shubharambha (A new beginning of bonding) and we give this to our audiences. We feel very blessed that audiences of Colors Kannada across the state have always supported us with love and affection. As part of our continued bonding with our audiences, we are coming up with the launch of fresh contents. We take this pride to be part of bringing our audiences’ emotions on screen and we term this as the most perfect way to celebrate Ugadi with us.”

    Speaking about Colors Kannada’s plans, Sushma Rajesh, Cluster Head at Viacom18, added: “As a brand, Colors Kannada has always been a pioneer in bringing shows that resonate with our audiences’ emotions. We consistently present unique storylines that celebrate family bonding and values of nativity. This is evident in the fact that shows launched on Colors Kannada’s unique stories have already travelled across the country. We are confident that the new year will bring a whole new level of connection with our audience. We wish everyone a very Happy Ugadi with our exciting new lineup of shows.

  • Colors launch third collab with Imperial Blue

    Viacom18’s flagship Hindi entertainment channel Colors launched a campaign to launch its third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for its #FansWaliHoli campaign, powered by generative AI technology. This initiative delivers a personalised and interactive Holi experience for the fans, unprecedented in its scope.

    Said Vivek Mohan Sharma – Head, Branded Content, Viacom18: “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favourite Colors stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Added Ishwindar Singh, Pernod Ricard India: “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colours, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker and Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi.”

    Said Shekhar Banerjee at Wavemaker India: “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

  • Sudhanshu Vats is MD-designation at Pidilite

    Sudhanshu Vats
    Sudhanshu Vats
    Kavinder Singh
    Kavinder Singh

    In many ways, if Viacom18 is flying high today, it owes its current status to a fair extent to former CEO, Sudhanshu Vats.

    Vats name, as per the Board of Directors of Pidilite Industries Limited, has been approved as Managing Director Designate. The Board also approved the appointment of  Kavinder Singh as Executive Director and Joint Managing Director Designate. 
They will take charge as Managing Director and Joint Managing Director, from April 2025, after the completion of term  of the current Managing Director, Mr. Bharat Puri. Note, you read it right. It’s 2025, not 2024.

    Commenting on the announcement,  M B Parekh, Executive Chairman of Pidilite Industries, said “The appointments of Sudhanshu and Kavinder will reflect the next phase of the Pidilite leadership journey.”

    Vats is currently Deputy Managing Director of Pidilite Industries. Singh is currently Managing Director and CEO of Mahindra Holidays and Resorts.

  • Moloco announces partnership with Viacom18 for ad serving on JioCinema

    Moloco, a player in operational machine learning (ML) and advertising technology, has announced a strategic partnership with Viacom18 and JioCinema.

    Said Sunil Rayan, Moloco’s Chief Business Officer: “As the streaming media industry continues to focus on monetization, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine. We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added.

    Added Akash Saxena, CPTO, JioCinema: “By using Moloco’s advanced algorithms and highly optimized ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetization opportunities to our advertisers.”

    Speaking on the announcement, Siddharth Jhawar, Moloco’s General Manager for India, said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetisation opportunities, Moloco Streaming Monetization can help them grow profitably.”

  • Castrol collaborates with LCR Honda, Viacom18

    By Our Staff

     

    Castrol Power1 has joined forces with Viacom18 network for reality shows, and Rajni Academy for Competitive Racing (RACR), bike-racing academy. Together, they are set to launch a motorcycling talent hunt.  Actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the content series.

     

    Said Sandeep Sangwan, Managing Director of Castrol India Limited: “Castrol Power1 presents India’s Ultimate Motostar on MTV, is a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

     

    Added Lucio Cecchinello, Owner and Team Principal of the LCR Honda Castrol MotoGP Team: “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”

     

  • Viacom18 & Sports For All (SFA) collaborate

    By Our Staff

     

    With the presentation of SFA Championships on JioCinema, Sports18-2, and Sports18 Khel channels, school sporting competitions will now make their way to digital and television. The partnership of Sports For All (SFA), tech-enabled multi-sport grassroots competition platform and Viacom18, will together make school sports accessible to millions of sports fans, across the country.

     

    Said Head of Content, TV and Digital, Viacom 18 Sports, Siddharth Sharma: “The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level accessible by harnessing the power of digital. We endeavour to continue spotlighting school-level talent by including SFA Championships in our portfolio.”

     

    Added SFA founders Vishwas Choksi and Rishikesh Joshi: “Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage.  The country will now join in to witness the incredible potential of our young athletes”, “Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos, analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city.”

     

  • JioCinema goes on overdrive with kids

    By Our Staff

     

    On Children’s Day, JioCinema announced its foray into children’s entertainment with a focused ‘Kids and Family’ offering. With over 3000 hours of well-known global and Indian Ips in five-plus Indian languages. This takes the separate offering for children under Voot Kids to the next level. A communique issued quotes an unnamed spokesperson saying: “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs.”

     

    On offer will be old Viacom18 Ips like Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others. And then there will be Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, etc. Some of this has been inked thanks to partnerships with leading studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.

     

    Headlining the rollout of the kids and family slate is the Pokemania festival which starts today (November 16).

     

    We spoke with an industry observer to get a perspective on the launch, and this is what she said: “What Jio Cinema has been able to crack is the code on what works for children, something that not many grown-up content heads find it difficult to do. Getting top content from across platform is creditable. The kids category is by far the toughest to please given that what appeals to an seven-year-old will be childish for someone who is 11. Jio Cinema has segmented this further with an age-appropriate approach and a promise of new show or movie every week for kids, something that no OTT or linear television offering is doing.”

     

  • Colors collaborates with Min of Women & Child Devpt

    By Our Staff

     

    Colors has announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree.

     

    In addition to launching a primetime show on the subject, as part of this association, Colors will promote the 24-hour emergency toll free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation.

     

    Said Kevin Vaz, CEO – Broadcast Entertainment, Viacom18: “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative. As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society.  We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”

     

  • Colors, Jio Cinema get set for Bigg Boss launch

    By Our Staff

     

    The all-new edition of reality show Bigg Boss is set to launch on Sunday, October 15 with ‘Dil, Dimaag aur Dum’ as the credo. It will be presented by actor and longstanding host Salman Khan with a slew of sponsors.

     

    After the Sunday premiere, it will air Monday through Friday at 10 pm and on Saturdays and Sundays at 9 pm. That’s on Colors. Plus a 24-hour live channel on JioCinema.

     

    Said Alok Jain, President – General Entertainment, Viacom18: “Bigg Boss is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that Bigg Boss has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands,” adding: This year we will be disrupting the format of the show by having Bigg Boss play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, Bigg Boss, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem.”

     

    Hyundai is co-presenting sponsor, Dabur BAE Fresh Red Gel, Tresemmé and Appy Fizz are co-powered partners, Ching’s Schezwan Chutney as Special Partner, Glance as Smart Lock Screen Partner, Harpic as Hygiene Partner, and MakeMyTrip for an experiential innovation.