By Our Staff
Asian Paints aims to connect with their consumers through a film that carries forward their brand ethos, ‘Har Ghar Kuch Kehta Hai’. Conceptualised by Ogilvy India, the film shows a family coming together to celebrate Diwali in a freshly painted home decked up with decorative lights and diyas.
Presenting the Diwali film, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of this special Diwali film is to make people feel a strong emotional connect with their homes and how it becomes inspiring because of the people residing in it. The narrative is of happy exchanges and wholesome bonding that the festive season exudes to people. Piyush with his words and voice, both, once again has created a strong sense of belonging with the message of ‘Har Ghar Kuch Kehta Hai’. The film is armed with positivity and carries the Asian Paints leitmotif by capturing the importance of family bonding. It is more about filling a home with décor and colour that amplifies its meaning and feeling.”
Speaking about the film, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “Har ghar kuch kehta hai is such a powerful platform that allows us to express the feelings of the people.’Har ghar kuch kehta hai’ continues to ensure a strong emotional connect with the brand Asian Paints. With this film, Piyush, the creator of ‘Har Ghar’ has yet again beautifully captured the mood of the nation this festive season.”