By A Correspondent
Aidem Ventures has acquired ad sales duties of a celebrity cricket show titled Box Cricket League. This reality show is a joint venture between Balaji Telefilms & Marinating Films.
Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format. The top 200 television actors & actresses have been roped in, making it a star-studded battle of equals. Besides the game of cricket, Box Cricket League also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions, on-field tasks etc.
Confirming the news, Sameer Nair, Group CEO, Balaji Telefilms said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.â€
Vikas Khanchandani, Co-founder & Director, Aidem Ventures added, “Box Cricket League as a concept is exceptional, innovative & untouched in the history of Indian Television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionizing the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.â€
Box Cricket League will air its second season on India’s leading Hindi GEC, Colors & Colors HD from Feb 28th 2016. The show will be telecasted on Saturdays & Sundays, 4.30 – 6.30 pm, with a repeat telecast on Rishtey.