MxMIndia

Tag: Box Cricket League

  • BCL will be aired on the youth channel from Feb 13

    MTV acquires broadcast rights for Box Cricket League

    By A Correspondent

     

    Youth channel MTV and Box Cricket League come together to offer a mix of cricket and entertainment in typical MTV style.

     

    MTV will join hands with Balaji Telefilms and Marinating Films to the celebrity cricket matches with the over 200 television celebrities starting February 13, 2018.

     

    Commenting on the association with Balaji Telefilms Limited, Raj Nayak, COO, Viacom18 said: “We all know about young India’s obsession with cricket! With MTV Box Cricket League, we will be taking the nation’s obsession with cricket and entertainment a notch higher by ensuring we give the youth of India what it wants – celebrities and cricket – on a channel they love the most – MTV. Not only is the MTV Box Cricket League a fun concept but also an opportunity for viewers to see their favourite stars in a new avatar and engage with brand MTV in a whole new manner. It’s going to be extremely exciting to see the league unfold on screen for both, us and the viewers.”

     

    Added Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “MTV is a brand that knows the pulse of the youth like no one else does and cricket being a sport which fascinates a lot of youngsters, we knew this would be a perfect association for us. When Prime Time stars take on their new role on the cricket pitch, we’re positive young India is going to sit up and not only take notice but follow each match in the league with keen interest. The stellar line up of celebrities will definitely make MTV Box Cricket League all the more engaging for our young viewers.”

     

    On partnering with MTV, Ekta Kapoor – JMD, Balaji Telefilms, said: “MTV BCL 2018 is a reboot that’s set to excite and entertain viewers across the television and digital medium. With a prime time slot on India’s top youth channel, MTV BCL is poised to take the audiences on a dramatic sport extravaganza. Add to this the top male and female faces of indian television and the landscape is unlike any other. Audiences today are ready for clutter breaking content and this is a step in that direction.”

     

     

  • Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

    Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures

    By A Correspondent

     

    Aidem Ventures has acquired ad sales duties of a celebrity cricket show titled Box Cricket League. This reality show is a joint venture between Balaji Telefilms & Marinating Films.

     

    Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format. The top 200 television actors & actresses have been roped in, making it a star-studded battle of equals. Besides the game of cricket, Box Cricket League also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions, on-field tasks etc.

     

    Sameer Nair

    Confirming the news, Sameer Nair, Group CEO, Balaji Telefilms said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”

     

    Vikas Khanchandani

    Vikas Khanchandani, Co-founder & Director, Aidem Ventures added, “Box Cricket League as a concept is exceptional, innovative & untouched in the history of Indian Television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionizing the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”

     

    Box Cricket League will air its second season on India’s leading Hindi GEC, Colors & Colors HD from Feb 28th 2016. The show will be telecasted on Saturdays & Sundays, 4.30 – 6.30 pm, with a repeat telecast on Rishtey.