MxMIndia

Tag: Aidem Ventures

  • Bringing digital transformation in marketing to the forefront

    IAA TechPulse on April 27

    By Our Staff

     

    The International Advertising Association (IAA) – India Chapter is set to host its first-ever digital event, TechPulse, on Thursday, April 27 in Mumbai. The event will focus on bringing together industry veterans, thought leaders, and innovators on a single platform to discuss the latest trends, emerging technologies, and best practices in the field of advertising and marketing.

     

    With the theme of ‘Digital Transformation: Implications for Advertising and Marketers’, TechPulse promises to be an insightful and engaging event for everyone involved in the advertising and marketing ecosystem.

     

    The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures.

     

    Speaking about the event, Avinash Pandey, President of the IAA – India Chapter, said: “We are delighted to host TechPulse and bring together some of the brightest minds in the advertising and marketing industry. Digital transformation is not just a buzzword, it is a reality that is transforming the way we do business. Through TechPulse, we hope to provide a platform for industry professionals to learn, share and collaborate on the latest developments in the field. Going forward, IAA will continue to have various mini-knowledge series under TechPulse across the year and across states.”

     

    The event will feature seven key segments comprising keynotes, panel discussions, case study instances, and interactive sessions on topics such as Augmented Reality (AR), Virtual Reality (VR), Metaverse, Data-enrichment, Machine Intelligence (MI) & Artificial Intelligence (AI), among others. With an impressive line-up of speakers and panellists, TechPulse promises to be a thought-provoking and insightful event.

     

  • The event will flag off on 12th March, 2019 starting from the historic Sabarmati Ashram

    Tushar Gandhi’s Dandi Salt Challenge partners Aidem for seeking money

    By A Correspondent

     

    Dandi Salt Challenge – 2019 (DSC), the first heritage IP of Great Salt March Events, has exclusively partnered with Aidem Ventures for consultancy and monetisation. DSC will comprise a series of events involving two types of endurance races (Marathon and Cycling) and a March. The event will flag off on March 12, 2019 starting from the historic Sabarmati Ashram and conclude on March 21 at Dandi covering a total of 401 kilometers.

     

    Tushar Gandhi

    Said Tushar Gandhi, Founding Partner, Great Salt March Events: “Dandi Salt Challenge is a finely crafted multi-day March, Marathon and Cycling Race with a unique amalgamation of Heritage and Endurance Sports. It requires the expertise of a strong media sales company that would go beyond conventional models. Aidem has the right mix of sales network and selling expertise and we are absolutely delighted to partner with them”.

     

    Karan Gupta

    Adde Karan Gupta, MD, Aidem Ventures: “Dandi Salt Challenge is a unique concept and a fantastic property for us to add to our portfolio. Through this partnership, Aidem will go beyond the traditional “ad sales” representation and play a critical role in formulating end-to-end media and marketing solutions for Great Salt March Events. This multi-day event will offer advertisers an unparalleled omni-channel proposition.”

     

     

  • Viacom18 confirms its COO's departure in a statement

    What next for Raj Nayak?

     

    By A Correspondent [updated]

     

    Inarguably one of the most high profile names in the Indian television business, Raj Nayak has reportedly decided to move on from Viacome18. He has been Chief Operating Officer from May 2017 after having helmed Hindi General Entertainment Channel Colors as CEO since he joined the joint venture in April 2011. In September 2018, he was entrusted with the responsibility of revenues of the Viacom18 network.

    We use the word reported, as we have no confirmation from either Nayak or Viacom18. But then there is no denial either. According to information MxMIndia has received, Nayak has indeed put in his papers. His last day at Viacom18 is not known.

    In an official statement released to the media on Tuesday evening, Viacom18 confirmed the departure of  Nayak. Speaking about the development, Sudhanshu Vats – Group CEO and MD Designate, Viacom18 said,: “Raj is one of the most admired leaders in the media and entertainment industry.  While on one hand, it is our loss to see a committed and capable leader leave, on the other, it is reassuring to know that he will always keep Viacom18’s flag flying high. On a personal level, I would like to thank Raj for partnering me as Viacom18 scaled newer heights. On behalf of everyone at Viacom18, I’d like to wish Raj all the very best for his future endeavours.”

    Speaking about his journey at Viacom18, Nayak said: “The last seven-and-a-half years at Viacom18 have been most exciting, challenging and rewarding. I have a wonderful team and they helped propel the company to new heights. The Viacom18 leadership has always been supportive and for that, I will always be grateful. These are exciting times for the media industry, the pace of change is remarkable, and I feel energised about the opportunity to do something new in this new landscape.”

    Nayak will be serving at Viacom18 till February, 2019.

    So where’s he moving to? An entrepreneurial venture yet again or another broadcast network. There have been rumours of his moving to helm Sony Pictures Network, a broadcaster that can do with a refresh in strategy. The top job at Discovery Network has also fallen vacant but the affair with running a Hindi GEC was shortlived. There is also a player like Netflix which is currently without an India head. A lot of this is based on what’s in the air, and we await a confirmation of his resignation from Viacom18 and some indicator of his next steps.

    Nayak – LS Nayak being his official name –  joined Viacom18 from Aidem Ventures, an entrepreneurial venture he set up as a media outsourcing and sales consuling firm. Earlier, he was CEO of NDTV Media for over seven year and before that he was Executive VP – Sales and Marketing at Star TV. At Star, where he worked for nearly a decade, he also did a stint at ESPN Star Sport from 1996 to ‘99.

    Nayak started his media career in print, having worked with stylish newspapers like Sunday Mail, The Indian Post and The Pioneer. Nayak has helmed various industry bodies and initiatives, the more recent being The Advertising Club where he helped raise the bar on the annual Goafest convention and awards.

     

     

  • The channel is a unit of KIIT Group of Institutions

    Kalinga TV appoints Aidem Ventures as their ad-sales partner

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Kalinga TV, a 24-hour Odia news channel. Launched in 2015 by Kalinga Media and Entertainment, the channel is a unit of KIIT Group of Institutions.

     

    Said Himansu Sekhar Khatua, MD, Kalinga TV: “Aidem has a proven track record of creating success stories for its partners. They not only have a strong sales force but also offer end to end solutions to the broadcaster which makes them different from competitors and the most preferred choice in this space.  I am confident that this collaboration will help us position the channel’s potential rightly in the advertiser market and monetise our advertising inventory better.

     

    Added Karan Gupta, MD, Aidem Ventures: “It’s an honour to be the exclusive partner of Kalinga TV. Kalinga has a strong foothold in Odisha and I’m sure that their rich group legacy will give us an in-depth access to the Odia Market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. With our strong infrastructure of teams across the country, we are confident of the channel’s success”.

     

     

  • The channel’s content is a blend of news, music, food, devotion and documentaries

    Aidem bags revenue mandate for Chardikla Time TV

    By A Correspondent

     

    Chardikla Time TV, the FTA Punjabi infotainment channel, has appointed Aidem Ventures as their exclusive adsales representatives for North and East India.

     

    Said Karan Gupta, MD, Aidem Ventures: “Aidem has a demonstrated history of creating success stories for channels assigned to us from various markets. Chardikla Time TV being one of the top performing channels in Punjab market offers incredible reach to advertisers with global viewership. We are confident to drive the channel’s revenue to new heights.”

     

    Added Satbir Singh Dardi, Director, Chardikla Time TV: “We are happy to be associated with Aidem and are confident that their rich experience will help us improve our presence in the key markets of North and East India. In addition to this, AIDEM’s level of professionalism and strong hold in the advertiser market will certainly help us position the channel as a worthy advertising platform.”

     

     

  • The channel also has its presence in the global market and is FTA across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa

    Amrita TV appoints Aidem for adsales

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Amrita TV.

     

    Jayakesh Nair

    Said Jayakesh Nair, COO, Amrita TV: “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.”

     

     

    Karan Gupta

    Added Karan Gupta, MD, Aidem Ventures: “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.”

     

     

    Alok Rakshit

    Said Alok Rakshit, President, Aidem Ventures: “Amrita TV gives us an indepth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.

     

     

  • Aidem team will be managing and monetising the valuable sports properties in India

    Aidem Ventures partners Sporty Solutionz to form Aidem Sporty

    By A Correspondent

     

    Aidem Ventures and sports management company Sporty Solutionz have formed a joint venture under the name of Aidem Sporty.

     

    Ashok Kumar Gupta

    Commenting on the development, Ashok Kumar Gupta, Chairman, Aidem Ventures said: “Aidem’s successful stint with experienced professionals in the sports circle has propelled us to launch a dedicated sports unit in the form of Aidem Sporty. This expansionwill now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty,we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”

     

     

    Ashish Chadha

    Confirming the news, Ashish Chadha, Chief Executive of Sporty Solutionz, added: “Assessing Aidem’s resilient efforts and finest networking prowess in the world of sports, we were convinced to join hands. I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”

     

    Recently, Aidem Sporty seized their first deal with a newly-launched sports portal, www.insidesport.co that delves into the business of Sports in India and overseas. The portal was unveiled in Pune amidst the presence of legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many other luminaries.

     

    Alok Rakshit

    “We are in high spirits about this latest forked-out development and are confident to scale up the sports business with our expertise. We are also looking at widening our reach by tapping innovative prospects, going ahead”, exclaimed Alok Rakshit, President, Aidem Ventures

     

  • Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist driven news channel from South India. Reporter TV

    Reporter TV partners with Aidem Ventures for their ad sales

    By A Correspondent

     

    Aidem Ventures has signed an agreement with Reporter TV for the ad sales monetisation of their TV channel and digital platform.  Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist-driven news channel from South India. Reporter TV thrives not only to deliver quality news but also for providing unprejudiced & socially responsible news and current affairs. The channel has been on air since 13th May 2011 and has already made a mark in the socio-political arena in Kerala.

     

    V Nikesh Kumar

    Announcing the news, V Nikesh Kumar, Chairman, Reporter TV said, “With Reporter TV and Reporter Live, our motive is to reach out to the news-buff audience not only across Kerala but globally with unbiased and ethical journalism. We distinguish ourselves as a news platform with our bold content adept to bring about a revolution. Aidem’s association will be highly beneficial to network with the best of Indian advertisers to leverage our unique platform for the finest TV & digital promotional opportunities.”

     

     

    Alok Rakshit

    Added Alok Rakshit, President of Aidem Ventures: “Aidem being a versatile media house leaves no stone unturned to bridge the gap between the partners and advertisers. We have a boastful cluster of partners ranging from regional to international TV channels, sports and entertainment shows. The newest feathers in Aidem’s cap, Reporter TV & Reporter Live give the advertisers, TV & digital benefits coupled with global viewership. Understanding the potential of Reporter Live, we are confident of driving its business to a new height.”

     

  • Sanjay Hemady and Sandeep Singh come with over two decades of rich media experience. Both have been appointed as the Senior Vice Presidents at Aidem Ventures

    Aidem strengthens management team with new appointments

    By A Correspondent

     

    Alok Rakshit, Sanjay Hemady and Sandeep Singh

    Aidem Ventures has roped in Sanjay Hemady and  Sandeep Singh as part of its management team along with Alok Rakshit and Joydeep Ghosh.

     

    Hemady and Singh come with over two decades of rich media experience. Both have been appointed as the Senior Vice Presidents at Aidem Ventures.

     

    On the development, Rakshit, President, Aidem Ventures said, “I am delighted to welcome Sanjay and  Sandeep to the Aidem family and wish them success in their new roles. I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

     

    Hemady joins the company from Clear Media India Pvt. Ltd. He has donned senior managerial roles across organisations like Clear Media India Pvt Ltd and CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading broadcast sales for Aidem.

     

    On the other hand, Sandeep Singh who has served across organisations like R K  Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

     

  • While Rakshit has been elevated to the role of President and Ghosh will now be Senior Executive Vice President

    Alok Rakshit & Joydeep Ghosh elevated at Aidem Ventures

    By A Correspondent

     

    Alok Rakshit
    Ashok Kumar Gupta

    Leading independent media representation firm Aidem Ventures has announced a series of management-level changes. Alok Rakshit has been elevated to the role of President and Joydeep Ghosh has been promoted to the role of Senior Executive Vice President.

     

    Commenting on these elevations, Chairman, Ashok Kumar Gupta said, “We have our trusted and experienced senior executives with us since Aidem’s inception, almost five years ago. It is their efforts that have made what the company is today.

     

    Karan Kumar Gupta

    Karan Kumar Gupta, Director, Aidem Ventures further added, “Alok and Joy have always been the two rock-solid pillars of Aidem. They have not only lived up to the expectations of the company’s shareholders but also are the driving forces behind Aidem’s exceptional outcomes for their channel partners. Besides, we are also on the verge of announcing some key business initiatives along with adding new channel partners under our umbrella. Therefore, with our robust squad of media troupers, we are confident that sky will be the limit for Aidem.”

     

    Since 2010, Aidem has been handling the foremost channel partners ofcrucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkh and and West Bengal spanning various genres such as GECs, movies, news and music. Expanding its existing media forte,Aidem has recently partnered with Shemaroo – Think Tank for its well-known music show, Launchpad – the Music Cafe that has introduced some unique content across leading regional channels in Maharashtra and Bengal. Two months ago, the company launched a dedicated 360 degree sports and activation division, Aidem Sporty. They latelywere involved in the marketing of the popular and successful football show, ‘Premier Futsal’. Besides, Aidem has had a glorious history with famed sports events like Box Cricket League, Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games 2015 to name a few.

     

    About Aidem Ventures:

    Aidem Ventures is India’s leading independent Advertising Sales Company that also offers consulting and marketing services. With a team of over 100+ trained professionals located across all major media markets in India, Aidem enjoys deep and valuable connections with over 3000 advertisers in India.

     

    Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.

     

    For more information, please follow the below link:

    www.aidem.in

     

  • Alok Rakshit and Nikhil Sheth will spearhead television monetisation, Joydeep Ghosh is heading the IMD Cloud (eBus) business while Neena Dasgupta is at the helm at Zirca Digital Solutions. Meanwhile, Director Karan Gupta is playing a more active role in the company

    Co-founder Vikas Khanchandani steps down as Aidem as Director, restructured top deck announced

    By A Correspondent

     

    Vikas Khanchandani

    Aidem Ventures and Zirca Digital Solutions Co-founder Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space. Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. Khanchandani is expected to announce his new venture soon.

     

    Rakshit and Sheth have been spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service. The company’s digital business which had been spun out into a separate entity – Zirca Digital Solutions – has Neena Dasgupta at the helm.

     

    The management team has been strengthened with active participation of Karan Gupta, Director at Aidem and Managing Director at Zirca over the last couple of years. Gupta  has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

     

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times,” said Ashok Gupta, Chairman of Aidem Ventures and Zirca Digital Solutions.

     

  • Box Cricket League will air its second season on India's leading Hindi GEC, Colors & Colors HD from Feb 28th 2016

    Balaji Telefilms hands over sales mandate of Box Cricket League to Aidem Ventures

    By A Correspondent

     

    Aidem Ventures has acquired ad sales duties of a celebrity cricket show titled Box Cricket League. This reality show is a joint venture between Balaji Telefilms & Marinating Films.

     

    Box Cricket League is an on-ground property with a unique blend of sports, celebrities & entertainment. It is the only reality show that brings the concept of cricket being played in an indoor format. The top 200 television actors & actresses have been roped in, making it a star-studded battle of equals. Besides the game of cricket, Box Cricket League also promises its viewers with a line-up of dance performances, high-end drama, team-wise strategy sessions, on-field tasks etc.

     

    Sameer Nair

    Confirming the news, Sameer Nair, Group CEO, Balaji Telefilms said, “The networking strength & the rich experience that Aidem has garnered over the years is what sought our attention. We are confident about Aidem’s ability to understand the needs of the brands, living up to the advertisers’ expectation which is vital for our content. Hence, we are looking forward to a prolific business relationship going ahead.”

     

    Vikas Khanchandani

    Vikas Khanchandani, Co-founder & Director, Aidem Ventures added, “Box Cricket League as a concept is exceptional, innovative & untouched in the history of Indian Television. We are not looking at it as a challenge but an exciting task of evangelizing the market about their beneficial association with a unique content like this. Also, Aidem Ventures has been successful in not just selling space but revolutionizing the perception of advertising. I believe Balaji Telefilms’ association with Aidem Ventures will establish an advertising platform of huge success.”

     

    Box Cricket League will air its second season on India’s leading Hindi GEC, Colors & Colors HD from Feb 28th 2016. The show will be telecasted on Saturdays & Sundays, 4.30 – 6.30 pm, with a repeat telecast on Rishtey.