MxMIndia

Tag: Vikram Bahl

  • The technology aims to help brands drive engagement in remote media-dark areas of India

    Mindshare India unveils audio conferencing bridge solution, mSamvaad

    By A Correspondent

     

    Mindshare has collaborated with Cosmic Information and Technology Limited to launch a new voice-driven platform called mSamvaad.

     

    In its first venture, Mindshare rolled out a high-scaled engagement programme for Horlicks to reach out to mothers in the media dark areas of Bihar for its new variant that improves nutrient absorption among children.

     

    Niraj Ruparel

    Sharing his thoughts on the innovation, Niraj Ruparel, National Head – Mobile, Mindshare India said: “Since the past decade, our efforts have enabled number of top brands to engage their end-consumers with the most advanced and innovative voice-based solutions. Our solutions are aimed at penetrating the fragmented consumer segments of India and surpassing the barriers of communication due to low literacy rates and lack of access to data and connectivity. “mSamvaad” is one of our most successful voice product which we plan to take to the next level in the near future. We look forward to extending this platform to all prospects that are looking at customer engagement in rural India.”

     

    Added Nilesh Bhagat, CEO, Cosmic Information and Technology Limited: “Cosmic Information & Technology Limited is committed and will continue to leverage its large and robust Voice Infrastructure and in-house innovation lab, to co-create quality solutions, which addresses brand challenges and help them to have a simple, yet targetted delivery of message as well as meaningful conversations with their brand audience, resulting into deeper level of engagements.”,

     

    Vikram Bahl

    Said Vikram Bahl, Area Marketing Lead, Nutrition, GSK: “This is a laudable initiative by Mindshare India along with Cosmic Infotech and we are glad to have been a part of it. We have always undertaken efforts to create awareness around holistic nutrition, especially in rural areas and this was a great opportunity for us to achieve our objective. We look forward to many such innovations in technology that can help us deliver intended message to rural markets.”

     

     

  • Boostcamp.com is a unique online sports training platform for aspiring young talent

    Wunderman Thompson launches Boostcamp

    By A Correspondent

     

    Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars.

     

    Vikram Bahl

    Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athelets and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with budding/aspiring players  and empower them to win big, both in sports and in life.”

     

    Joy Chauhan

    Added Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi: “Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts a platform to hone their cricketing skills. Boostcamp.com, is a platform where champions make champions. It’s a great opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first of its kind, online cricket training is here to stay and brand Boost has taken a first step towards this.”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”

     

     

  • After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide

    FCB creates ‘Bottle of Love’ for Horlicks

    By A Correspondent

     

    Horlicks is back with a new campaign ‘Bottle of Love’ in an attempt to reconnect mothers to their children across the country. Said Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India: “We recognise the emotional stress in children during exam time and the need to provide them with emotional nutrition. Horlicks, as a brand, has always aimed at providing students the support they need to excel in all their endeavors. This time we went a step further with this campaign and launched it across India, in a bid to connect and reconnect children with their mothers.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Almost every household in Bihar, Bengal and down South is home to a Horlicks bottle. There is hardly a house that doesn’t have one. And by using the bottle, using its body to be the medium of sending ‘emotional nutrition’ from mothers to the children battling exam stress, is the insight that forms the foundation of this film.”

     

     

  • Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’

    Horlicks unveils Phase 2 of ‘Badne ki bhookh’ campaign

    By A Correspondent

     

    Horlicks launched its ‘Badne ki Bhookh’ credo in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks revokes the passion by looking closely at what makes these kids go after so many things, with great ease. Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’.

     

    The campaign, created by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption.

     

    Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Through this campaign we are recognising the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

     

    Added Debarpita Banerjee, President, FCB Ulka, North & East: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season.Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • Featuring R. Madhavan, the campaign urges modern Indians to become a better version of themselves

    GSK urges Indians to choose the better protein

    By A Correspondent

     

    Horlicks has introduced a new campaign for its latest offering, Horlicks Protein+. Featuring actor R Madhavan, the campaign urges modern Indians to become a better version of themselves everyday by choosing the better protein.

     

    Said Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India while commenting on the product launch, said “With Horlicks Protein+, we seek to bring to our consumers, a better protein to help them with optimal nutrition needs of today’s busy lifestyle. The issue of loss of strength once one enters the later stages of adulthood, while a less discussed one, is a key determinant when it comes to performance, especially after the age of 30. With our latest campaign and partnership with Madhavan, we are confident that we will be able to generate the required awareness and educate the masses about how not only the quantity but also the quality of protein we consume is an equally important determinant for building muscle strength and consequently foster a healthy lifestyle.”

     

     

  • The brand aims to create awareness and high-decibel conversations around the cause of bone health

    Women’s Horlicks signs Taapsee Pannu as brand ambassador

     

     

    GSK Consumer Healthcare’s Women’s Horlicks has announced the appointment of Taapsee Pannu as its brand ambassador.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”

     

     

  • Bahl will be based in Gurugram and report into Manoj Kumar, Managing Director

    GSK Consumer Healthcare appoints Vikram Bahl as Area Marketing Lead

    By A Correspondent

     

    GSK Consumer Healthcare announced the appointment of Vikram Bahl as the Area Marketing Lead for Nutrition and Digestive Health. Vikram will be based in Gurugram and report into Manoj Kumar, Managing Director, GSK Consumer Healthcare Ltd. He succeeds Prashant Pandey who moves to Bangladesh as General Manager – MyBaN (Myanmar, Bangladesh & Nepal).

     

    Bahl joins GSK from Kellogg where he was the Global Innovation Lead for wholesome and savoury snacks, based out of their headquarters in the US.

     

    Announcing the changes, Manoj Kumar, Managing Director, GSK Consumer Healthcare Ltd, said: “We are pleased to welcome Vikram on board. He brings with him over 23 years of rich experience and in-depth knowledge working across various FMCG companies globally and India. With such extensive experience in driving businesses and building brands, I am confident that Vikram will help us in taking the Nutrition & Digestive Health category to greater heights.”