MxMIndia

Tag: Taapsee Pannu

  • Campaign conceptualised in-house

    Virat Kohli & Taapsee Pannu campaign for Noise brand

    Noise, the wearable and lifestyle brand, has rolled  out its latest campaign, “Made of Noise”, featuring its brand ambassadors Virat Kohli and Taapsee Pannu.

    Commenting on the campaign, Gaurav Khatri, Co-Founder, Noise, said: “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

  • Team ISRO and Taapsee Pannu join initiative

    Bajaj Allianz organises 4th edition of Plankathon

    Bajaj Allianz Life organised the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organisation’s (ISRO) achievements with Chandrayaan and the Solar Mission, Aditya L1.

    Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, Director, Capacity Building and Public Outreach, Indian Space Research Organisation HQ, said: “This is indeed an extraordinary event that showcases the collective Indian spirit. With the initiative like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who have participated for their efforts. Your wishes will further fuel our endeavor to make India proud, as we set our focus on the new frontiers within space research.”

    Commenting on the success of #PlankForAces and setting a new world record for the Company, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, added: “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that makes us all immensely proud. Anything less than the world-record breaking feat would have been inadequate to the applause ISRO deserves.”

  • Other youth icons are Virat Kohli and Taapsee Pannu

    Neeraj Chopra to endorse Noise

    By Our Staff

     

    Noise, the lifestyle tech brand, has onboarded Neeraj Chopra as its brand ambassador for smartwatches. He joins Virat Kohli and Taapsee Pannu to become the face of Noise’s wearables.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

     

  • He joins other endorsers actor Taapsee Pannu and cricketer Rishabh Pant

    Noise onboards Virat Kohli as brand ambassador

    By Our Staff

     

    Cricketer Virat Kohli has joined actor Taapsee Pannu and cricketer Rishabh Pant as brand ambassador of Noise, the smartwatch offering.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

     

  • The creative agency behind the campaign is Brandmovers India

    Taapsee is brand ambassador Vogue Eyewear

    By Our Staff

     

    Vogue Eyewear has unveiled a new campaign with Taapsee Pannu as brand ambassador. Brandmovers India is the creative agency behind the campaign.

     

    Said Gunjan Saigal, Brand Business Head, Vogue Eyewear: “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. The new collection from Vogue Eyewear is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all.  Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin.”

     

    Added Adrijaa Sanyal, Senior Creative Director at Brandmovers India: “Vogue Eyewear’s latest range for Summer ’22 is the key inspiration behind the campaign this year. We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with. We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”

     

  • The film was conceptualised by Publicis One Touch

    Taapsee Pannu in new Nivea campaign

    By Our Staff

     

    Nivea has introduced its latest skincare innovation – Naturally Good. The TVC campaign features actor Taapsee Pannu.

     

    Speaking about the company’s latest campaign, Ajay Simha, Marketing Director, Nivea India said: “Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’. We are proud to provide the best of skincare with our natural origin ingredients. The range also contributes to a greener tomorrow with our eco-friendly packaging. Through the new campaign we want to reach out to our young consumers who believe in strength of natural ingredients & are conscious of nature while selecting their products.”

     

    The film was conceptualized by Publicis One Touch.  Added Chandani Samdaria, Executive Creative Director – Publicis One Touch: “We have all seen the surge of skin care products that use natural ingredients. But what sets NIVEA Naturally Good apart is that while it takes 95% + of its ingredients from nature, it also gives back with eco-friendly packaging. We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”

     

  • It features Taapsee Pannu and Ayushmann Khurrana

    Sprite’s takes virtual route to shoot films in new normal

    By A Correspondent

     

    Coca-Cola India has launched a new brand campaign for its sparkling beverage – Sprite. The campaign features actors Taapsee Pannu and Ayushmann Khurrana in four films – each depicting the funny and annoying sides of the relaxing-at-home experience.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The launch of this new campaign, underscores our consumer centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.”

     

     

  • Senior mediaperson Mitrajit Bhattacharya has been presenting a weekly digital video show for Outlook Outlook magazine since last month

    Outlook completes a month of Bollywood Talkies by Mitrajit Bhattacharya

    By A Correspondent

     

    Mitrajit Bhattacharya

    In keeping with its growing digital presence, the Outlook group added a new Bollywood interview series with senior mediaperson, columnist and author Mitrajit Bhattacharya. The show airs every Friday at 9pm on Facebook, Twitter, Instagram and YouTube apart from the Outlook website. Currently on to its fifth episode, each show has Bhattacharya conversing with film personalities such as Neeraj Pandey, Kabir Khan, Taapsee Pannu, and Adil Hussain.

     

    Said Shrutika Dewan, Vice President Brand Marketing of the Outlook Group: “Since 25 years now, Öutlook has been synonymous with serious and credible journalism. Through Bollywood Talkies with Outlook, we deep dive into the world’s biggest cinema, their protagonists and behind the scenes”

     

    “Added Bhattacharya: “We are trying to create a show which is all encompassing – mainstream to niche, that covers all kinds of cinema. Of course, we will have A lister actors and directors from the Hindi and regional movie industries. Longform and indepth, this show aims to have freewheeling conversations with the movers and shakers of Indian movies on the highlights of their careers, craft of acting and direction, and their favourites from the world of cinema. There is no show like this on any platform currently, entertaining and archival both at the same time.”

     

     

  • Signs Taapsee Pannu as its brand ambassador

    Kurkure unveils its new brand mantra

    By A Correspondent

     

    Snack brand Kurkure has unveiled its new positioning ‘Khayal toh Chatpata hai’ to celebrate progressive thinking that young Indian homemakers bring in to traditional Indian families

     

     

    Speaking about the new positioning and signing Taapsee Pannu as Brand Ambassador, Jagrut Kotecha, VP Snacks Category, India Region, PepsiCo India, said: “As Kurkure enters a new and exciting phase with ‘Khayal Toh Chatpata Hai’ positioning, we are thrilled to be carrying forward this journey with Taapsee, who resonates well with the brand philosophy. With the new positioning, we aim to celebrate the forward-thinking brought-in by today’s homemaker and Taapsee who is an inspiration to them; and has proved her strength and mettle by taking on unconventional roles, in movies and beyond, is a natural fit.  We welcome her to the Kurkure family.”

     

    Elaborating on the new campaign, Varun Channa, Managing Partner, JWT added: “The brand positioning is evolving with the changing consumer and the line ‘Kurkure, Khayaal to chatpata hai’ resonated well in research across centers.  Taapsee with her chatpata personality helps bring to life the proposition and celebrates the families that walk the unconventional route.”

     

     

  • With the new Garnier Color Naturals campaign, the brand has roped in the three actresses to be the faces of the brand

    Garnier Color Naturals announces new brand ambassadors

    By A Correspondent

     

    Actresses Taapsee Pannu, Angira Dhar and Neha Sharma have been chosen as the new brand ambassadors of Garnier Color Naturals. The trio will feature in the new campaign #Openup to Beautiful Browns for the hair color range.

     

    Said Pankaj Sharma, General Manager Garnier: “We are delighted to have on board the three extremely talented personalities – TaapseePannu, Angira Dhar, and Neha Sharma. All of them have distinctly vibrant and strong individualities which befit our brand persona. We look forward to a beautiful and memorable journey ahead, and we are confident that with them we will set new trends in hair colouring. We have developed the widest range of Browns to choose from with one for every Indian skin tone. Our products offer the best in class formulation combining the power of nature and science.”

     

     

  • The brand aims to create awareness and high-decibel conversations around the cause of bone health

    Women’s Horlicks signs Taapsee Pannu as brand ambassador

     

     

    GSK Consumer Healthcare’s Women’s Horlicks has announced the appointment of Taapsee Pannu as its brand ambassador.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”

     

     

  • Taapsee promotes the purpose and complements the brand’s resolve, notea communique

    NoMarks appoints Taapsee Pannu as brand ambassador

    By A Correspondent

     

    Actor Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp’s NoMarks skincare range. She will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about-marks. Taapsee promotes this purpose and complements the brand’s resolve.

     

    Said Ameya Dangi, GM Marketing, Bajaj Corp: “Taapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today’s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes & darks spots, there is Bajaj’ss first Ayurvedic Anti-marks brand, NoMarks so that you don’t need to worry about them!”