MxMIndia

Tag: GSK Consumer Healthcare India

  • With Metaverse stand up show

    Ogilvy rolls out event to celebrate 50 years of Eno

    By Our Staff

     

    GSK Consumer Healthcare antacid brand Eno has completed 50 years in India. As part of the celebration, it has created a stand-up comedy event in the metaverse.

     

    The campaign was a joint-effort of Team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out strategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The metaverse experience itself was powered by PartyNite.

     

    Said Anurita Chopra Chief Marketing Officer, India Sub Continent at GSK Consumer Healthcare India:  “We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the Metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world.”

     

    Said Deepshikha Dharmaraj, CEO, BCW India Group:  “A huge congratulations to GSK Consumer Healthcare and brand ENO on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both, a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for ENO.”

     

  • After last year’s success in Kota, Horlicks continues to deliver emotional nutrition to kids by taking the initiative nationwide

    FCB creates ‘Bottle of Love’ for Horlicks

    By A Correspondent

     

    Horlicks is back with a new campaign ‘Bottle of Love’ in an attempt to reconnect mothers to their children across the country. Said Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India: “We recognise the emotional stress in children during exam time and the need to provide them with emotional nutrition. Horlicks, as a brand, has always aimed at providing students the support they need to excel in all their endeavors. This time we went a step further with this campaign and launched it across India, in a bid to connect and reconnect children with their mothers.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Almost every household in Bihar, Bengal and down South is home to a Horlicks bottle. There is hardly a house that doesn’t have one. And by using the bottle, using its body to be the medium of sending ‘emotional nutrition’ from mothers to the children battling exam stress, is the insight that forms the foundation of this film.”

     

     

  • Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’

    Horlicks unveils Phase 2 of ‘Badne ki bhookh’ campaign

    By A Correspondent

     

    Horlicks launched its ‘Badne ki Bhookh’ credo in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks revokes the passion by looking closely at what makes these kids go after so many things, with great ease. Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’.

     

    The campaign, created by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption.

     

    Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Through this campaign we are recognising the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

     

    Added Debarpita Banerjee, President, FCB Ulka, North & East: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season.Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • The brand aims to create awareness and high-decibel conversations around the cause of bone health

    Women’s Horlicks signs Taapsee Pannu as brand ambassador

     

     

    GSK Consumer Healthcare’s Women’s Horlicks has announced the appointment of Taapsee Pannu as its brand ambassador.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”