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Tag: Ujjivan Small Finance Bank

  • Introduces four films on “Banking is now Simple and Better” as the core message

    Ujjivan Small Finance Bank launches its inaugural brand campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank unveiled its debut brand campaign recently. The campaign, created by DDB Mudra, attempts to strategically position Ujjivan Small Finance Bank (SFB) as a bank of choice among the target consumer segments using its key service propositions of Doorstep Account Opening, Paperless Banking and Special Service Envelope for Senior Citizens, notes a communique.

     

    Commenting on the campaign, Vijay Balakrishnan, Chief Marketing Officer said, “We are pleased to unveil the thematic TVC today starting with two of our key markets: Karnataka and West Bengal. In the coming weeks, the television commercials’ outreach will be extended nationally thereby reaching our over 3.8 million customers across 24 States in India. Over the next few months, the campaign will leverage a multimedia approach with extensions in print, cinema, outdoor and digital.”

     

     

  • The campaign will soon be extended to Bangalore, Pune and Kolkata

    Ujjivan Small Finance Bank launches its inaugural radio campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank has launched its maiden radio campaign across seven radio stations in Delhi, Ahmedabad, Vadodara and Kochi. The 30-seconder is extended over 5000 radio spots in these cities for mass impact. The campaign – create by DDB Mudra – will soon be extended to other cities, notes a communique.

     

    Speaking on the campaign and its creation, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Small Finance Bank said:“Ujjivan Small Finance Bank is a new class of financial institution targeting unserved and underserved bank customers who often struggle to understand bank products and services. We foresaw a marketing opportunity and need gap addressing amongst these segments on their expectations from a bank. Our research told us that Radio is a preferred, effective medium of mass communicating to them if the messaging is simple and entertaining. The radio advertisements executed in regional languages with a colloquial flavor attempt to create awareness and action impact by delivering core product messages in a simple and humorous manner.”