By A Correspondent
Total Oil India has launched the Total Hi-Perf Ride for Legends series– a challenge which sees four moto-vloggers discover the unhailed legends of society.
Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “Through Total Hi-Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. This is an interactive composition of branded content, which will target the auto enthusiasts and everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.â€