By A Correspondent
Director and writer Vikram Bhatt announced his venture into the digital space with the launch of his OTT platform called VBontheweb. The platform brings forth a theatre on the web, a concept where one pays only for the premium show one wishes to binge watch. The app was launched on the platform hosted by Brightcove and has been developed by Ecreeds.
The platform allows users to buy a pass to watch a show/entire series for a nominal fee of Rs 18. This is the first time in India that the viewers would get to pay for particular shows only which they desire to watch and not the entire application.
Said Bhatt:“We are not leaving any stone unturned to making it big for VBontheweb app. Our digital venture premiered Untouchables which is special to me because it my daughter Krishna’s directorial debut, and it makes me feel extremely proud. Digital is the future and it has arrived, we are ready to seize the day.â€