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Tag: Total Oil India

  • The campaign also marks the return of RobotQuartz in a brand new look

    Total Quartz engine oil unveils high-decibel integrated campaign

    By A Correspondent

     

    Total Oil India is rolling out an integrated campaign for Total quartz engine oil. The campaign highlights the engine oil’s Age Resistance Technology (ART).

     

    The campaign film is directed by French director Thierry Poiraud and the media campaign has been designed by for a will run of two months on out-of-home media, radio as well as digital and social media.

     

    Speaking about the campaign Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “This campaign is a great way to increase significant brand consideration by establishing the longer-lasting hyper-performance benefits of Total quartz reiterating its premium positioning. The messaging – keep your engine younger for longer – places the car engine at the centreof the story thereby ensuring the presence of the engine oil all along the customer journey. This campaign is also significant as it marks the comeback of the RobotQuartz, Total Quartz engine oil’s strongest asset, in a revamped and even more modern avatar.”

     

    Added Carat CEO Rajni Menon: “The key challenge for media while building brand awareness was to generate interest and create impact in the low involvement category. We used a multimedia approach with emphasis on effective media choices using our proprietary tools”

     

     

  • Series to go LIVE on Total India’s Facebook page from February 14, 2018

    Total turns the spotlight on achievers in latest brand campaign

    By A Correspondent

     

    Total Oil India has launched the Total Hi-Perf Ride for Legends series– a challenge which sees four moto-vloggers discover the unhailed legends of society.

     

    Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “Through Total Hi-Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. This is an interactive composition of branded content, which will target the auto enthusiasts and everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

     

     

  • Launches ‘Let’s Ride’ and ‘Hi-Perf Ride for Legends’ campaigns for TV and Digital respectively

    Total unveils campaign promoting its ‘Hi-Perf’ offering

     

     

    Total Oil India has launched Total Hi-Perf, an integrated 360 marketing campaign for its new range of motorcycle engine oils for two-wheeler engines.

     

    Speaking about the campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “The objective of this campaign is to bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a thrill of riding for the biker. Our aim is to also optimize and expand our reach for this campaign through an ideal integration of digital and

     

    As part of the brand launch strategy, Total also reached out to primary influencers– mechanics and retailers and engaged on a one-on-one basis to create awareness and excitement around the brand and the product with the help of new-age technologies. Mechanics and retailers were introduced to the product and brand legacy through the aid of VR.

     

     

  • The fresh new series will see charcha sessions between two young guys over a car bonnet

    Screen Patti launches new video series ‘Bonnet PeCharcha’

    By A Correspondent

     

    New age comedy channel Screen Patti has announced a video series in association with Total Oil called ‘Bonnet PeCharcha’. After ‘Chai PeCharcha’ and ‘DaaruPeCharcha’, the fresh new series will see ‘charcha’ sessions between two young guys over a car bonnet.

     

    Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “We needed more strategic and innovative minds to work with us as partners to grow the brand and hence our association with TVF is part of the brand’s content marketing strategy. The integrated campaign is aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –“Bonnet PeCharcha” curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of mind recall amongst car users about the brand “Total Quartz” Engine Oil & its core promise – “Keep your Engine younger for Longer”. Webisodes will also be promoted on radio in the form of “Radiosodes”. The content on Radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each Radiosode will have a smartly integrated brand communication strategy behind it. We believe the strengths of TVF is very admiring to our thinking & approach and together we can do some very interesting work in the future.”

     

     

  • With a new marketing mix, Total is aiming for a targeted reach of more than 50 million

    Total unveils integrated campaign for Quartz Engine Oil

    By A Correspondent​

     

    Total has launched an integrated campaign for their product Quartz, a car engine oil.

     

    Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “Total’s integrated campaign for “Quartz” car engine oil aims to give an impact driven approach to the brands’ marketing strategy, which will help reinforce our market positioning and boost the customer acquisition process. We are positive that this marketing initiative will give us the desired impact with a reach of 50 million and more. This campaign will see an interesting mix of Digital, Radio and offline communication and their cross amplification. We want to communicate that if you love your car, do take good care of the engine. We at Total understand the needs and wants of a car owner very well and through this campaign this is what we actually want to address. The campaign seamlessly establishes our product brand promise “Keep your Engine younger for Longer”.

     

    Said Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India: “Through the “Engine ke superstar” initiative, we want to appreciate the special care a mechanic gives every car as well as highlight the important role they play in every car owner’s lives. It’s a token of appreciation for them from the Total famil,”

     

     

  • The month-long safety campaign 'Total Quartz Safety Month' – a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory

    BIG FM’s Total Quartz Safety Month concludes

    By A Correspondent

     

    The month-long safety campaign ‘Total Quartz Safety Month’ – a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 cities of India. Garnering an outstanding response, the campaign reached out to 2 crore+ audiences across the 21 station powerful radio network of 92.7 Big FM. For the run itself, each city saw excellent local support from local traffic authorities, celebrities, NGOs and the local populace seeing over 30,000 people from across the country taking to the streets in support of this campaign. With an appropriate cause, superlative reach and mammoth support, the Total Quartz Safety Run is by far one of the most successful radio campaigns.

     

    With over 50 NGOs ranging Lions Club, Rotaract Clubs, Alert, SoS Care India, Yuva, CareForYou Foundation, Humanitarian Welfare and Research Foundation and NCC, and some of society’s well known faces like singers Sophie Choudhary and Shilajit, actors Hrishita Bhatt, Payal Rohatgi, Ramya Barna, Chirag Patil, Shekhar Singh and Sufi Sayyed, wrestler Sangram Singh, and sportsmen Raju Ganguly and Shanku Guha, along with the top notches in traffic authorities, the month long event has managed to successfully create awareness for the extremely serious cause of safe driving habits. With topics which ranged from dangers of drunken driving to talking on the cell phone when driving, to wearing the seat belts, safe driving tips and more, the response on air was overwhelming, with opinions pouring in from celebrities, experts, people who have been involved in drunk driving cases to just people who had a story to tell.

     

    Speaking about the Total Quartz Safety Run, a 92.7 Big FM spokesperson said, “This is yet another step in our endeavour of positively impacting the lives of listeners. We are extremely happy with the results of this mammoth exercise, across 21 cities of India and the difference which we have been able to create along with our partners Total Oil India. The response from authorities, NGOs, dignitaries, celebrities and the local populace in each of the cities has been overwhelming and extremely encouraging. Through this and each of our other initiatives, we continue to live our brand line Suno Sunao Life Banao.”

     

    Elaborating further, Mr B Vijay Kumar, Chairman & Managing Director, Total Oil India Pvt. Ltd. said, “Being in the business of manufacturing products which help keep your vehicle safe, we emphasise o the importance of road safety. Driving or riding a vehicle on the road is a responsibility and should be taken very seriously. We are happy with the results of the campaign and are happy to have partnered 92.7 BIG FM in this cause.”

     

  • Big FM and Total Oil India Pvt. Ltd have announced the launch of 'Total Quartz Safety Month', a campaign that is spread across 21 cities, promoting safe driving habits

    Big FM and Total Oil India announce ‘total quartz safety month’

    By a Correspondent

     

    Big FM and Total Oil India Pvt. Ltd have announced the launch of ‘Total Quartz Safety Month’, a campaign that is spread across 21 cities, promoting safe driving habits.

     

    The Total Quartz Safety Month campaign will be led by the 92.7 Big FM RJs advocating and initiating change required in the mindset of people, and garnering their support as far as road safety rules are concerned. The campaign is said to have meticulously unfold in four distinct phases: Phase I – Safe Driving; Phase II – Don’t Talk While Driving; Phase III – Don’t Drink and Drive; Phase IV – will see the culmination of the campaign through the ‘Total Quartz Safety Run’ which will see the participation of the local populace in each of the cities.

     

    The campaign will see programming tailored to create audiences on Big FM ranging from traffic authorities, legal experts, people who have been affected by drunken driving accidents, tips to avoid getting into a situation, statistics related to accidents and more.

     

    A 92.7 Big FM spokesperson said, “The Total Quartz Safety Month is a unique initiative that aims at encouraging Indians to take a pledge to drive safely. With the campaign culminating into the Total Quartz Safety Run, we are inviting 92.7 Big FM listeners to actively show their support towards a cause that has taken thousands of lives already this year. We are sure that our commitment towards this cause along with Total Lubricants’ support will work collectively towards the welfare of the community at large.”

     

    Speaking about their association with Big FM to announce the Total Quartz Safety Month, B Vijay Kumar, Chairman and Managing Director, Total Oil India Pvt. Ltd. said, “Total considers people safety and health protection of paramount importance while carrying out its business activities in complex and diverse environments. Total through a coordinated and coherent approach is committed to improve the safety standards of individual and communities. The TOTAL Quartz Safety Run, our initiative with Big FM, is an important programme designed to promote safe driving habits thereby reducing accidents and saving precious lives.”