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Tag: Gayatri Ojha

  • The campaign also marks the return of RobotQuartz in a brand new look

    Total Quartz engine oil unveils high-decibel integrated campaign

    By A Correspondent

     

    Total Oil India is rolling out an integrated campaign for Total quartz engine oil. The campaign highlights the engine oil’s Age Resistance Technology (ART).

     

    The campaign film is directed by French director Thierry Poiraud and the media campaign has been designed by for a will run of two months on out-of-home media, radio as well as digital and social media.

     

    Speaking about the campaign Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “This campaign is a great way to increase significant brand consideration by establishing the longer-lasting hyper-performance benefits of Total quartz reiterating its premium positioning. The messaging – keep your engine younger for longer – places the car engine at the centreof the story thereby ensuring the presence of the engine oil all along the customer journey. This campaign is also significant as it marks the comeback of the RobotQuartz, Total Quartz engine oil’s strongest asset, in a revamped and even more modern avatar.”

     

    Added Carat CEO Rajni Menon: “The key challenge for media while building brand awareness was to generate interest and create impact in the low involvement category. We used a multimedia approach with emphasis on effective media choices using our proprietary tools”

     

     

  • Series to go LIVE on Total India’s Facebook page from February 14, 2018

    Total turns the spotlight on achievers in latest brand campaign

    By A Correspondent

     

    Total Oil India has launched the Total Hi-Perf Ride for Legends series– a challenge which sees four moto-vloggers discover the unhailed legends of society.

     

    Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “Through Total Hi-Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. This is an interactive composition of branded content, which will target the auto enthusiasts and everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

     

     

  • Launches ‘Let’s Ride’ and ‘Hi-Perf Ride for Legends’ campaigns for TV and Digital respectively

    Total unveils campaign promoting its ‘Hi-Perf’ offering

     

     

    Total Oil India has launched Total Hi-Perf, an integrated 360 marketing campaign for its new range of motorcycle engine oils for two-wheeler engines.

     

    Speaking about the campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “The objective of this campaign is to bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a thrill of riding for the biker. Our aim is to also optimize and expand our reach for this campaign through an ideal integration of digital and

     

    As part of the brand launch strategy, Total also reached out to primary influencers– mechanics and retailers and engaged on a one-on-one basis to create awareness and excitement around the brand and the product with the help of new-age technologies. Mechanics and retailers were introduced to the product and brand legacy through the aid of VR.

     

     

  • The fresh new series will see charcha sessions between two young guys over a car bonnet

    Screen Patti launches new video series ‘Bonnet PeCharcha’

    By A Correspondent

     

    New age comedy channel Screen Patti has announced a video series in association with Total Oil called ‘Bonnet PeCharcha’. After ‘Chai PeCharcha’ and ‘DaaruPeCharcha’, the fresh new series will see ‘charcha’ sessions between two young guys over a car bonnet.

     

    Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “We needed more strategic and innovative minds to work with us as partners to grow the brand and hence our association with TVF is part of the brand’s content marketing strategy. The integrated campaign is aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –“Bonnet PeCharcha” curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of mind recall amongst car users about the brand “Total Quartz” Engine Oil & its core promise – “Keep your Engine younger for Longer”. Webisodes will also be promoted on radio in the form of “Radiosodes”. The content on Radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each Radiosode will have a smartly integrated brand communication strategy behind it. We believe the strengths of TVF is very admiring to our thinking & approach and together we can do some very interesting work in the future.”

     

     

  • With a new marketing mix, Total is aiming for a targeted reach of more than 50 million

    Total unveils integrated campaign for Quartz Engine Oil

    By A Correspondent​

     

    Total has launched an integrated campaign for their product Quartz, a car engine oil.

     

    Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “Total’s integrated campaign for “Quartz” car engine oil aims to give an impact driven approach to the brands’ marketing strategy, which will help reinforce our market positioning and boost the customer acquisition process. We are positive that this marketing initiative will give us the desired impact with a reach of 50 million and more. This campaign will see an interesting mix of Digital, Radio and offline communication and their cross amplification. We want to communicate that if you love your car, do take good care of the engine. We at Total understand the needs and wants of a car owner very well and through this campaign this is what we actually want to address. The campaign seamlessly establishes our product brand promise “Keep your Engine younger for Longer”.

     

    Said Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India: “Through the “Engine ke superstar” initiative, we want to appreciate the special care a mechanic gives every car as well as highlight the important role they play in every car owner’s lives. It’s a token of appreciation for them from the Total famil,”