MxMIndia

Tag: Sanjeet Ahluwalia

  • The brand has launched its new TVC with Bollywood action star, Akshay Kumar

    Sparx launches 360-degree marketing campaign

    By A Correspondent

     

    Sparx has announced the launch of its new marketing campaign ‘AW 2017’ showcasing the TVC titled ‘Add Sparx To Your Life’ starring actor Akshay Kumar.

     

    Talking about the campaign, Gaurav Dua, Executive Director, said: “The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign.

     

    Speaking about the TVC, Sanjeet Ahluwalia, Creative Director said: “Sparx is an attitude. It is about taking on any challenge and coming out as a winner. We wanted to choose an international, aggressive sport to drive home the message. Since Akshay Kumar is our brand ambassador, we chose Futsal, an upcoming sport in India that is gaining lot of popularity amongst the youth. With energetic music and fast paced action, I am sure it is going to win a lot of hearts.”

     

     

  • Created by Arms Communications, the TVC for Relaxo 'Bahamas' series of comfortable and stylish flipflops creates a comfy and summery appeal

    Relaxo takes viewers to a trip of the Bahamas

    By A Correspondent

     

    Relaxo has recently launched its new TV commercial for its fashionable and trendy series of flipflops – Bahamas. The brand is being endorsed by Salman Khan. The TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into energetic, stylish, and chirpy concept.

     

    The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes an entry, teases them for their boredom, and asks to go to Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cut to a beach location with all the characters wearing colorful slippers and Salman dancing on a groovy music.

     

    Speaking on the launch of TVC, Gaurav Dua Executive Director (Sales & Marketing), Relaxo Footwears Limited said Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps & unbounds you from the mundane & routine to elevate you into a world of cheerfulness, joy & bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

     

    With the concept “Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods & lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends. The brand ambassador Salman Khan performs some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

     

    The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

     

    Commenting on the insight behind the campaign, Sanjeet Ahluwalia, Creative Director, Arms Communication said The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman’s friends, step out of boredom and turn your life into a fun loving zone”