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Tag: Gaurav Dua

  • To manage the entire integrated mandate of its brand, Flite

    L&K Saatchi & Saatchi wins media AoR for Relaxo

    By Our Staff

     

    Relaxo Footwears has appointed L&K Saatchi & Saatchi to manage the entire integrated mandate of its brand, Flite. The agency will manage the integrated mandate on Flite, which includes mainline, digital and media services.

     

    As its AoR, L&K Saatchi & Saatchi will be responsible for repositioning the brand, develop consumer focussed brand communication campaigns that will be extended on to digital platforms, while also developing always-on content for the brand throughout the year. The media mandate also includes both mainline and digital.

     

    Gaurav Dua
    Gaurav Dua

    Commenting on the appointment, Gaurav Dua, ED, Relaxo Footwears said: “We are glad to have L&K Saatchi & Saatchi on board as our communication partner. In our initial conversations with them, there was a complete alignment on the vision of the brand and their approach to it. This assured us of our choice of a reliable partner. I’m very optimistic of this alliance and can foresee the brand getting the right launch pad for the future.”

     

    Paritosh Srivastava
    Paritosh Srivastava

    Highlighting the novelty factor behind the win, Paritosh Srivastava, MD, L&K Saatchi & Saatchi said: “It doesn’t happen often that a company that’s a leading manufacturer in a category parks the entire integrated mandate without a pitch only basis the credentials, chemistry and trust in the team. Puts immense responsibility on us to deliver beyond expectations. Flite, one of the biggest brands in the Relaxo portfolio, has done a tremendous job of creating a segment of its own. As their business partner, our role now will be to make sure that the brand takes a new flight in the minds of the consumers and trade, while achieving a growth trajectory that will propel it in a league of its own.”

     

  • It’s titled #MazbootiBemisaal

    Relaxo launches campaign with Salman Khan

    By Our Staff

     

    Footwear brand Relaxo has returned to television advertising with actor Salman Khan playing the protagonist in the new television ad campaign #MazbootiBemisaal.

     

    Commenting on the new campaign, Gaurav Dua, Executive Director – Sales & Marketing of the brand said: “Relaxo is a household name today. With his mass appeal megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.

     

  • The campaign is titled #RishtoKiFlite

    Flite releases new digital campaign

    By A Correspondent

     

    After refreshing its logo, Relaxo Footwears has released a digital campaign titled. #RishtoKiFlite

     

    Said Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited: “The lockdown period has forced us to slow down our usually hectic pace and obverse the small blessings around us that have always been taken for granted and most often, ignored. This pandemic has taught us to savour the little joys of family life that are the true gems to be treasured. Flite attempts to draw the customers into this realm of positivity with this film”.

     

     

  • Unveiling of a visual identity around the concept of ‘flight of dreams’

    Flite has a new logo

    By A Correspondent

     

    Footwear brand Flite has refreshed itself with a new visual identity. With actor Ranever Singh as the brand ambassador, the 15-year-old brand offers a range of footwear for men, women and children.

     

    Commenting on the same, Gaurav Dua, Executive Director, Relaxo Footwears Ltd: “Flite is a brand of semi-formal footwear from the house of Relaxo. Positioned as youthful, stylish and comfortable, the concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of now is the time for me to soar high. What has been remarkable in the new identity is the fact that it ticks all the requisite dimensions of brand expression without diluting the essence that current audience was familiar with for decades”

     

     

  • The TVC weaves in the brand’s key message Keep Chillin, Keep Flippin

    Salman Khan takes ‘Keep Chillin’ message further for Bahamas

    By A Correspondent

     

    Footwear brand Bahamas has launched its latest campaign featuring Salman Khan. The TVC weaves in the brand’s key message ‘Keep Chillin, Keep Flippin’.

     

    Expressing his thoughts on the new launch and the campaign, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said: “Salman Khan, who has been the face of the brand for a while now, perfectly fits in as he cuts across all age groups especially the youth and there’s no one better than him to spread this message in a super quirky and most efficient way. Youngsters today are opting for causal looks and this trend is driving the growth of such market. Our offering is designed for the free-spirited, the easy-going, the live-for-today chillers and to keep celebrating each moment of life. The new TVC brings in energy into audience, motivating them to take a break from their digital life and rededicate themselves to exploring new experiences in real life.”

     

     

  • Ranveer Singh will be the face of Flite across multiple mediums

    Ranveer Singh appointed brand ambassador for Flite

    By A Correspondent

     

    Relaxo Footwears has signed actor Ranveer Singh as brand ambassador for its Flite range of footwear.

     

    Said Gaurav Dua, Executive Director, Relaxo Footwears: “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”

     

     

  • The TVC is a part of 360-degree campaign to unveil the new collection offlipflops

    Salman Khan keeps chilling, flipping for Bahamas

     

     

    We know that actor Salman Khan walked free on bail last week, hence we couldn’t help contextualising this with the news of a new footwear brand Bahamas TV campaign that’s themed ‘Keep Chillin, Keep Fllipin’. The actor stars in the ad conceptualised and developed by Arms Communication.

     

    Speaking about the campaign, Gaurav Dua, Executive Director- Relaxo Footwears said: “Bahamas is all about chilling and having fun. The brand caters to the daily lifestyle needs of today’s energetic and fun loving youth. The new TVC brings in a great energy and motivate the audience to break the dull routine, go out and enjoy with friends. Salman Khan perfectly complements the brand’s persona with his charismatic personality and mass appeal.” Hmmm.

     

    Added Reet Ahluwalia, Managing Director- Arms Communications said: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why new Bahamas TVC opens with a close up of famous Salman Khan bracelet to establish the curiosity. The twist unfolds into the visuals of Salman Khan playing a DJ and setting up the Bahamas party on a beach. The catchy music, freestyle dance moves along with cool and colorful footwear’s just complete the Bahamas world.”

     

     

  • The brand has launched its new TVC with Bollywood action star, Akshay Kumar

    Sparx launches 360-degree marketing campaign

    By A Correspondent

     

    Sparx has announced the launch of its new marketing campaign ‘AW 2017’ showcasing the TVC titled ‘Add Sparx To Your Life’ starring actor Akshay Kumar.

     

    Talking about the campaign, Gaurav Dua, Executive Director, said: “The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign.

     

    Speaking about the TVC, Sanjeet Ahluwalia, Creative Director said: “Sparx is an attitude. It is about taking on any challenge and coming out as a winner. We wanted to choose an international, aggressive sport to drive home the message. Since Akshay Kumar is our brand ambassador, we chose Futsal, an upcoming sport in India that is gaining lot of popularity amongst the youth. With energetic music and fast paced action, I am sure it is going to win a lot of hearts.”

     

     

  • This association will leverage the versatility and youthfulness of both stars

    Shahid Kapoor and Shruti Haasan appointed brand ambassadors for Flite

    By A Correspondent

     

    Relaxo Footwears Ltd has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand Flite. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite: Fashion & Style, notes a communique.

     

    Speaking on the association, Gaurav Dua, Director, Relaxo Footwears Ltd said: “We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness andstyle, attributes that fit the brand persona well.”

     

  • The new Relaxo visual identity signifies effortless movement towards progress, said Exec Director Gaurav Dua

    Relaxo rebrands with Elephant

    By A Correspondent

     

    Footwear major Relaxo has undertaken a rebranding mandating Elephant with the task. Explaining the reasons behind the rebranding exercise of the 40-odd-year-old brand, Gaurav Dua, Executive Director, Relaxo Footwear Ltd said: “With a strong legacy of success and leadership, it was our responsibility to build a future-ready brand Relaxo. We are an ever-evolving brand that has stayed true to the core values of being reliable & approachable across India. With the rebranding exercise, we have also infused youthful and transformational spirit that is important for the growth of internal and external stakeholders of the brand. Elephant, our brand building partners, have played an immensely significant role in bringing our core values to life. I can proudly say that we collaborated with the right partners who understood our ethos and our brand’s value proposition. They will continue to help us deliver seamless brand experience to our customers in times to come.”

     

    Ashwini Deshpande

    Added Ashwini Deshpande, co-founder & director of Elephant, the rebranding agency says “Relaxo rebranding exercise involved validation of current values of being reliable & approachable while seeking newer dimensions to reiterate the brand’s leadership. In keeping with the evolving consumers & new-age products, we have built the new Relaxo visual identity with a wave of positive transformation. Brand’s dynamism is embodied by forward slanting letters in Berry Blue with Sunny Yellow swoosh flowing across. The swoosh stands for wave of transformation, optimism and positive growth. All brand applications are being created with an ownable visual language and will be evident in the coming weeks across products, print, retail and online presence”