By A Correspondent
Star Bharat is extending its fiction programming to six days a week- Monday to Saturday, beginning December 9.
Said a channel spokesperson (no names… remember it’s Star!): “Our entertaining fiction shows aimed at family viewing have been warmly received. In just a short span of time – many of our shows and characters have become talking points. To further strengthen our bond with our viewers and ensure they get more family time; we have decided to extend our weekday fiction programming to six days a week.â€
It will be interesting to see how this impacts the Thursday ratings roster.