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Pepsi launches new campaign with brand ambassador Ranveer Singh in celebration of 125 years in India.
Speaking on the ‘Yeh Dil Maange More’ campaign, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savour the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honour the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”