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Tag: Pepsi Cola

  • In celebration of 125 years in India

    Pepsi launches campaign with Ranveer Singh

     

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    A post shared by Ranveer Singh (@ranveersingh)

    Pepsi launches new campaign with brand ambassador Ranveer Singh in celebration of 125 years in India.

    Speaking on the ‘Yeh Dil Maange More’ campaign, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savour the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honour the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

  • Lives up to its promise of more fizz, more refreshing

    Salman Khan features in new Pepsi campaign film

    By Our Staff

     

    Pepsi launched its new film with actor Salman Khan.

     

    Speaking on the film, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said: “Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoted on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight and we are sure all Pepsi lovers will enjoy his new swag avatar in the film.”

     

  • To celebrate the finale of globally loved series, Money Heist

    Pepsi teams up with Netflix

    By Our Staff

     

     

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    A post shared by Yashraj Mukhate (@yashrajmukhate)

    Pepsi is gearing up to celebrate the finale of the Netflix series, Money Heist by hosting a virtual fan party.

     

    Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “Pepsi has always had a finger on the pulse of pop culture- thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

     

    Shilpa Singh, Director, Marketing Partnerships, Netflix India, added: “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”