By A Correspondent
Mumbai-based Onads Communications has created Bajaj Electricals’ new television campaign featuring three real-life stories from the interiors of the country. Helmed by Jignesh Maniar, the agency specialises in breathing visual life into stories that have the potential to make people laugh, cry or simply – feel.
Commenting on the films, Anant Bajaj, JMD, Bajaj Electricals said, “The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real-life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.â€
Added Jignesh Maniar, Founder of OnAds: “The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories.â€