MxMIndia

Tag: Onads Communications

  • Collaborates with Onads Communications

    Onida launches summer campaign for ACs

    Onida, home appliances brand, has launched its summer campaign for 2024, Thande Dimaag ki Soch, conceptualized by Onads Communications.

    Said Nitin Navalkar, Head of Marketing, Onida: ‘While most Air Conditioner campaigns portray the physical discomfort of the summer heat, we were looking to communicate something different. Onads had an idea which really resonated. Back when electronic brands were chasing celebrity endorsements, Onida had its own celebrity in the Devil that could be owned by the brand for many years to come. This visionary approach led to the birth of the iconic Onida Devil in 1984. Recognizing the enduring power of this established property, we opted to revitalize it.”

    Jignesh Maniar, Founder, Onads Communications added: “Onida is a brand with a rich legacy and we believe humour can work wonderfully in this category. Since this is the season of cricket mania, we created a story keeping the flavour of the season in mind. We wanted to revitalize their iconic Devil and use him as the connection between the story and the product.”

    Vivek Saran, President – COO – Sales & Consumer Business said, “Keeping the Indian summer conditions in mind we have introduced a wide range of Air Conditioners to cater to the Tropical regions of India where temperatures soar to maximum humidity conditions. Onida’s tropical Heavy-Duty Inverter ACs offer a perfect blend of Powerful Cooling, Energy Efficiency, Durability and Advanced Features. With a rapid growth in AC sales in the last 2 quarters, we are targeting a 40% increase in AC sales turnover.”

  • Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network

    Onads collaborates with AMIN Worldwide

     

     

    Onads Communications joins Advertising & Marketing Independent Network (AMIN) Worldwide, an alliance of more than 50 independent marketing agencies from around the world. This new collaboration will extend Onads’ reach to 30+ countries, notes a communique.

     

    “We are very excited to have Onads Communications on board and strengthen AMIN’s footprint in the APAC Region,” said AMIN Board Member Kevin Flynn, President of CVR in Indianapolis, IN, USA. “From the initial call with Onads Communications, we knew that this was a going to be a great partnership. There is an immense opportunity for Onads Communications to further AMIN’s mission, as well as the opportunity for AMIN to help enhance Onads Communication’s global reach.”

     

    Added Jignesh Maniar, Founder and CCO at Onads Communications: “Onads is proud to be associated with AMIN Worldwide, one of the oldest and strongest networks of independent agencies in the world. Globalization has shrunk the world. It is importantfor clients to be empowered with knowledge of global trends which can be replicated quickly in their local markets. With our affiliation with AMIN, it gives us the access to cultural insights and learnings across the world which can add value to our local clients without compromising on our DNA of delivering great creative work in line with our client’s business needs. We are also looking forward to serve AMIN’s clients for their marketing and communication needs in India.”

  • The objective of this new campaign was to create awareness about the successfully designed and commissioned landmark infrastructure projects carried out by Bajaj Electricals

    Onads showcases interesting stories from India for Bajaj Electricals

    By A Correspondent

     

    Mumbai-based Onads Communications has created Bajaj Electricals’ new television campaign featuring three real-life stories from the interiors of the country. Helmed by Jignesh Maniar, the agency specialises in breathing visual life into stories that have the potential to make people laugh, cry or simply – feel.

     

    Anant Bajaj

    Commenting on the films, Anant Bajaj, JMD, Bajaj Electricals said, “The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real-life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.”

     

     

    Jignesh Maniar

    Added Jignesh Maniar, Founder of OnAds: “The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories.”