Morphy Richards, the appliance company, had launched a campaign for its hair straighteners.
Said Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals: “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.”
Nex, the latest appliance brand launched by Bajaj Electricals Limited, unveiled its high-end models of Internet of Things (IoT) and Brushless Direct Current (BLDC) ceiling fans – the Dryft and Glyde series – though a digital campaign.
Said Ravindra Singh Negi, COO at Bajaj Electricals Ltd. commenting on the launch: “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customisable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”
Bajaj Electricals Limited has appointed Devika Sachdev as the Head of Advertising & Brand Management. She comes with experience of 21 years in brand marketing and communications. In this role, she will drive the brands’ communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep. She will be responsible for crafting and executing brand strategies, media planning and digital marketing.
Anuj Poddar, MD & CEO of Bajaj Electricals Limited, said: “Devika’s vast experience in building leading consumer-centric brands across a multitude of product categories puts her in a strong position to drive our ongoing brand transformation journey. What she brings to the table is her deep understanding of consumer insights and markets and translating that into strategic brand management. Over the next few years, she has the challenging agenda of fortifying our brands as we continue to drive growth. I am sure she will create value for the organisation, and I welcome her on board.”
Bajaj Electricals Ltd has unveiled its latest brand positioning – Bajaj: Built for Life. The brand’s creative agency McCann Worldgroup India has worked on the film.
Said Anuj Poddar, MD & CEO of Bajaj Electricals Limited: “At Bajaj Electricals, our consumers are at the heart of our business. Our brand has always stood for trust – our consumers’ trust in our consumers’ trust in our products and services for over 80 years. As we take this legacy forward, we are at the right juncture to take the Bajaj brand to the next level. This change has been introduced to create a sharp and unique positioning for the brand while offering a strong value proposition to our consumers. Our visual identity will be smarter, and more contemporary across all touch points. At a strategic level, this establishes a focused platform that we will build upon with a range of product offerings over the coming months and years. We are truly excited about this, and I am sure this sets the stage for driving our future growth.”
Added Prasoon Joshi, Executive Chairman & Regional ED AP, McCann Worldgroup, said, “Bajaj as a brand name has been synonymous with the quality of dependability for decades with cross-generational trust at its core. However, that is only the starting point, as the trajectory is that of innovation in sync with the changing customer needs. The new brand identity underscores the powerful brand idea of tenacity and resilience required to evolve and build in life.”
Bajaj Electricals Ltd has launched ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign for its range of LED lights.
Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd said: “The ‘Kaam Ka LED, Kamaal Ka LED’, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”
The campaign has been conceptualised by Bajaj Electricals’ and its creative agency McCann.
Bajaj Electricals Limited has announced the appointment of Anuj Poddar as the Executive Director of the organisation. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director. He takes up this post with immediate effect. Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members.
Speaking on his appointment, Shekhar Bajaj, Chairman and Managing Director, said “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure Anuj has provided many valuable insights which have benefitted the organisation. He has also ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.
Commenting on his new role, Anuj Poddar said “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals continuous transformation into a futuristic, innovative and smart-solutions companyâ€
Madison Media has announced that it has been appointed as the media agency for Bajaj Electricals. The account size is estimated to be Rs 100 crore per annum across all media.
Said Hemal Vadera, Head – Advertising, Digital & Branding, Bajaj Electricals: “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.â€
Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are very proud and excited to have won the Bajaj Electrical Account and look forward to using Media with impact to grow the brand and categoryâ€.
Mumbai-based Onads Communications has created Bajaj Electricals’ new television campaign featuring three real-life stories from the interiors of the country. Helmed by Jignesh Maniar, the agency specialises in breathing visual life into stories that have the potential to make people laugh, cry or simply – feel.
Anant Bajaj
Commenting on the films, Anant Bajaj, JMD, Bajaj Electricals said, “The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real-life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.â€
Jignesh Maniar
Added Jignesh Maniar, Founder of OnAds: “The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories.â€
United Sisters Foundation and Maximus Events along with former model, actor and Pinkathon founder Milind Soman formally announced the launch of the fifth edition run in Mumbai. This year Colors is actively associated with the run along with Bajaj Electricals.
Said Soman: , “We are very excited to bring Colors Mumbai Pinkathon once again. We are confident the city and its people will support us and help make this run a success. It is more than a marathon. It is the seed of change and the first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.â€
Said Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 – “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.â€
Added Beena Koshy, Vice President & Head – Advertising & Brand Development, Bajaj Electricals:, “We, at Bajaj Electricals, are proud to partner with Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the year of the Girl Child.  We would also be rewarding special categories of runners like the senior citizens, the visually challenged or even the new MOMs who were running with babies.â€
Deveika Bhojwani, Vice President, Women’s Cancer Initiative at the Tata Memorial Hospital said, “Having worked towards the cause of breast cancer awareness for several years, I firmly believe that Indian women need to realise how important it is to understand the ailment and its risks. In addition, it is crucial to get yourself checked, spread the word on a personal basis, and adopt fitness as a way of life.”
The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate
Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 on the Pinkathon association:
:: Five years ago if somebody told me that we are having a marathon only for women I couldn’t visualise it and believe that women would actually come and run but when I’ve seen it grown, I think it can become bigger. I don’t see a reason five years from now why one lakh fifty-thousand women in the city of Mumbai wont run for Pinkathon.
:: The way Milind Soman and Reema have built this over a period of time I think they started with 2000 people in Mumbai, today across 8 cities over a lakh of women run and last year in Mumbai alone 11000 women ran. So it’s a great initiative and not only are women coming and running and they are not just in their teens but women from 30, 40, 50, 60, 65 years of age are running. It’s a great thing and not only are they running for themselves but they are also running for a cause. It’s a movement thats begun and we at Colors like to be associated with issues, we like to be associated with women centric issues and we believe that as a responsible broadcaster we have a role to play in the society and Pinkathon is one place where whatever money is collected is given for the breast cancer treatment. It’s a great cause and we are very very happy to be associated with it.
:: We have always been associated with social issues in our channel be it child marriage, widow remarriage, bonded labor, show on transgender. Now we have consciously made it a point that even outside the box we want to be associated with events and what we do within the screen we want to do it outside the screen.
After winning the creative duties of the entire Bajaj Electricals account, Onads has devised a new brand film for Bajaj Electricals.
Speaking on the thought behind the new campaign, Jignesh Maniar, Founder, Onads Communications said, “It’s only when the house has fans, lights, mixers, irons, cookers and other appliances does the house become a home. The vast Bajaj Electricals range of appliances has been a part of the Indian familes and home for the past 75 years and we are nothing less than family. This was the genesis of the new campaign thought ‘We are family’.â€
The film captures the core thought in a very endearing way. It starts with the husband waking up on the sound of alarm clock and rushes to wake his children. While the boy goes to have a bath in hot water the little girl rushes to get clothes ironed. The husband in the meantime starts getting the breakfast ready. The viewers are kept guessing as to what is happening. Just when the wife enters the kitchen is the suspense revealed when the husband says that 9 years ago she had sacrificed her career for the family and today is her first day with her new job. The gratitude of the family is perfectly captured by son holding his freshly ironed dress who says that this is their return gift.
The Bajaj range of products are beautifully woven into this entire story. The products come alive through human characters who represent the Bajaj products and help the husband and children to create this special moment. The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family.
Adds Beena Koshy – Vice President & Head – Advertising & Brand Development, “The campaign perfectly encapsulates what we as a company have always felt in terms of our relationship with our consumers, ‘We are family’. Also earlier the adage was that behind every successful man was a woman. But in today’s modern age it is behind every successful woman there is a family. This film beautifully captures this insight.â€
Close on the heels of the Bajaj Electricals win, Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division.
Making the announcement, S Ramnath, Executive Director, Prism Cement said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division.”
Samrat Bedi
Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.
Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai said, “This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going.”
Mohit Ahuja
Mohit Ahuja, Senior Vice President, Soho Square Mumbai, added: “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite’s Dr Fixit Raincoat and H&R Johnson’s floorings, bathrooms and kitchens.”
United Sisters Foundation and Maximus Events along with former model, actor and Pinkathon founder Milind Soman formally announced the launch of the fifth edition run in Mumbai. This year Colors is actively associated with the run along with Bajaj Electricals.
