MxMIndia

Tag: Jignesh Maniar

  • Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network

    Onads collaborates with AMIN Worldwide

     

     

    Onads Communications joins Advertising & Marketing Independent Network (AMIN) Worldwide, an alliance of more than 50 independent marketing agencies from around the world. This new collaboration will extend Onads’ reach to 30+ countries, notes a communique.

     

    “We are very excited to have Onads Communications on board and strengthen AMIN’s footprint in the APAC Region,” said AMIN Board Member Kevin Flynn, President of CVR in Indianapolis, IN, USA. “From the initial call with Onads Communications, we knew that this was a going to be a great partnership. There is an immense opportunity for Onads Communications to further AMIN’s mission, as well as the opportunity for AMIN to help enhance Onads Communication’s global reach.”

     

    Added Jignesh Maniar, Founder and CCO at Onads Communications: “Onads is proud to be associated with AMIN Worldwide, one of the oldest and strongest networks of independent agencies in the world. Globalization has shrunk the world. It is importantfor clients to be empowered with knowledge of global trends which can be replicated quickly in their local markets. With our affiliation with AMIN, it gives us the access to cultural insights and learnings across the world which can add value to our local clients without compromising on our DNA of delivering great creative work in line with our client’s business needs. We are also looking forward to serve AMIN’s clients for their marketing and communication needs in India.”

  • The objective of this new campaign was to create awareness about the successfully designed and commissioned landmark infrastructure projects carried out by Bajaj Electricals

    Onads showcases interesting stories from India for Bajaj Electricals

    By A Correspondent

     

    Mumbai-based Onads Communications has created Bajaj Electricals’ new television campaign featuring three real-life stories from the interiors of the country. Helmed by Jignesh Maniar, the agency specialises in breathing visual life into stories that have the potential to make people laugh, cry or simply – feel.

     

    Anant Bajaj

    Commenting on the films, Anant Bajaj, JMD, Bajaj Electricals said, “The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real-life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.”

     

     

    Jignesh Maniar

    Added Jignesh Maniar, Founder of OnAds: “The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories.”

     

  • The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family

    ‘We are family’, says Bajaj in new brand campaign

    By A Correspondent

     

    After winning the creative duties of the entire Bajaj Electricals account, Onads has devised a new brand film for Bajaj Electricals.

     

    Speaking on the thought behind the new campaign, Jignesh Maniar, Founder, Onads Communications said, “It’s only when the house has fans, lights, mixers, irons, cookers and other appliances does the house become a home. The vast Bajaj Electricals range of appliances has been a part of the Indian familes and home for the past 75 years and we are nothing less than family. This was the genesis of the new campaign thought ‘We are family’.”

     

    The film captures the core thought in a very endearing way. It starts with the husband waking up on the sound of alarm clock and rushes to wake his children. While the boy goes to have a bath in hot water the little girl rushes to get clothes ironed. The husband in the meantime starts getting the breakfast ready. The viewers are kept guessing as to what is happening. Just when the wife enters the kitchen is the suspense revealed when the husband says that 9 years ago she had sacrificed her career for the family and today is her first day with her new job. The gratitude of the family is perfectly captured by son holding his freshly ironed dress who says that this is their return gift.

     

    The Bajaj range of products are beautifully woven into this entire story. The products come alive through human characters who represent the Bajaj products and help the husband and children to create this special moment. The takeway from this film is how Bajaj Electrical products are an integral part of our the day to day life and of the Indian family.

     

    Adds Beena Koshy – Vice President & Head – Advertising & Brand Development, “The campaign perfectly encapsulates what we as a company have always felt in terms of our relationship with our consumers,  ‘We are family’. Also earlier the adage was that behind every successful man was a woman. But in today’s modern age it is behind every successful woman there is a family. This film beautifully captures this insight.”

     

  • Gadre has also signed on renowned Michelin Chef Vikas Khanna to endorse the brand

    Onads wins creative and digital duties of Gadre

    By A Correspondent

     

    Onads has won both the creative and digital duties of Gadre Marine. The account is estimated to be in the range of Rs 10 crore.

     

    Speaking on the win, Onads founder Jignesh Maniar said, “We are absolutely delighted to work on this business especially because it gives an opportunity not only to build a brand but a new category. Crabsticks is very popular around the world and our mandate is to make it popular in India.”

     

    Gadre has also signed on renowned Michelin Chef Vikas Khanna to endorse the brand.

     

    Gadre Marine, established 1978, is the leading Surimi manufacturer and exporter of highest-quality and best tasting marine products the world over. Gadre Marine is the largest exporter of Surimi Paste made from fish and of value added products made from Surimi. Gadre Sea Food is also the largest exporter of crab sticks in India.

     

    The company has made grand plans to market this product in the Indian markets as they see a strong potential in the product. The product has already garnered a great response in the soft release done at select retailers across India. The vision is now to make this product popular.