By Our Staff
Amazon India urges people to rethink the range of products that could be purchased from Amazon.in by asking “Aaj Kya Khareeda?” in its new campaign, created by Ogilvy India. This is to amplify the width of selection which is one of Amazon’s strengths, where the focus is on driving awareness around everyday products. It reminds customers that Amazon is a one-stop-shop for all their needs, not just the occasional, one-off needs but frequent, daily ones as well.
The campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc. All the films have been directed by Aarti Desai of Caffeine Films and conceptualized by Ogilvy India.
Speaking about the campaign, Neville Shah, Senior Executive Creative Director, Ogilvy said: “There is so much excitement when we get something in a box at home. But is it just as exciting, if it’s regular everyday things? Maybe not as much. The stories rely on the charming anticlimax, to remind people that Amazon.in has simple everyday things. Exciting. Perhaps just as much.”
Added Ravi Desai, Director, Mass, and Brand Marketing – Amazon India: “Our new campaign ‘Aaj Kya Khareeda’ reinforces Amazon as an everyday shopping destination that caters to daily requirements and needs of our customers. We want to simplify our customers life and be the shopping partner that helps you buy products from a wide selection spread across numerous categories, get reliable delivery and customer care, thus leading to a delightful shopping experience.”