MxMIndia

Tag: Amazon India

  • Ad created by Media Monks

    Amazon Prime Announces 2.0 Campaign

    Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.

    Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”

    Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

     

  • Deepshikha Dharmaraj is the new President

    Public Affairs Forum announces officebearers for 2024-25

    Public Affairs Forum of India (PAFI), the association of corporate public affairs practitioners, has announced names of its officebearers for 2024-25. PAFI represents members from over 100 major Indian and global companies. Deepshikha Dharmaraj took over as the President of PAFI for 2024-25 with immediate effect from Vinita Sethi

    “This is a pivotal year as the world turns its attention to India and its influence in geopolitics, climate change, and business uncertainty,” said Dharmaraj, who is CEO of BCW India Group (soon to be Burson India Group). “With the collective experience and guidance of PAFI’s exceptional past presidents, officebearers and the PAFI secretariat, I am looking forward to foster meaningful ideas and facilitate dialogue to support the government, policy and corporate decision makers.”

    Added Sethi, the outgoing President of PAFI and Senior Vice President & Chief Public Affairs at the Apollo Hospitals Group: “Over the last year, we have implemented steps towards increasing member engagement through sectoral councils, hosted a very well- received 10th Annual Forum, and continued our efforts to build capacity among young public policy professionals. We also initiated a focused initiative towards accelerating the participation of women in the workforce and leadership. Looking ahead, I believe PAFI will continue to deepen this work and lead public policy practitioners across more areas.”

    Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President. Medha Girotra, Vice President- Communications, Asia Pacific, Mastercard is the new Secretary, and Shivnath Thukral, Director and Head Public Policy, Meta India is the new Treasurer.

  • Celebrates collective happiness

    Amazon India rolls out campaign for festive season

    By Our Staff

     

    As the festive season approaches, Amazon India has announced the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’.

     

    Said Noor Patel, Vice President, Amazon India: “The campaign touches upon the sweet spot of self-realization and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”

     

  • Amazon and the Ministry of Information and Broadcasting will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally, amongst various things

    Amazon pact with MIB

    By Our Staff

     

    Amazon India has signed a Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB), Government of India, with an objective of growing India’s creative economy. As part of this collaboration, Amazon and MIB will help build pathways to promote creative talent in India, create capacity across film and TV institutes, and globally showcase Made in India creative content. The LoE was signed at The National Media Centre, New Delhi in the presence of I&B minister Anurag Singh Thakur Chetan Krishnaswamy, Vice President Public Policy at Amazon India and Gaurav Gandhi, Vice President, Asia Pacific, Prime Video.

     

    As part of the LoE, National Film Development Corporation (NFDC) and IMDb will work together to help enable discoverability of India’s creative talent by listing their profiles and skillsets on the ranking’s platform. Prime Video and miniTV will both work towards providing internships, and scholarships to students at Film and Television Institute of India (FTII) and Satyajit Ray Film and Television Institute (SRFTII). This will enable students to gain real work exposure, and become industry-ready. Additionally, to commemorate the Azadi ka Amrit Mahotsav Celebrations, iconic content from NFDC, Doordarshan, and International Film Festival of India (IFFI) will be showcased on Prime Video and miniTV, reaching a vast majority of Indians, furthering its cultural influence and expanding its soft-power. Furthermore, skill-based masterclasses will be organized for the students of various film and TV institutes and 75 Creative Minds of Tomorrow – an annual talent enrichment program under the umbrella of IFFI where 75 young, talented artists, shortlisted by MIB will be selected and coached.

     

    Amazon.in will also curate a special storefront feature to promote books and journals across genre reflecting India’s proud heritage from MIB’s Publication Division. The Alexa All India Radio skill published by Prasar Bharti will help disseminate news bulletins, and educational content. The collaboration will also help in broadening the reach of Prasar Bharati’s, rich and diverse music via Amazon Music and Alexa.

     

    Speaking about the partnership with Amazon, Minister Thakur said: “The partnership with Amazon India is unique on a number of counts and the Letter of Engagement spans across various aspects of the creative industry. The partnership would help to strengthen industry-academia linkages through provisions for scholarships, internships, masterclasses, and other opportunities for students at Film and Television Institute of India and Satyajit Ray Film and Television Institute of India, and help to reduce the period of struggle for the talented artists coming out of prestigious film institutes of India”

     

    Added Chetan Krishnaswamy, Vice President Public Policy at Amazon India: “As the Indian economy expands at a fast-clip, Amazon is uniquely placed to contribute to the nation’s growth journey on multiple fronts including e-commerce, logistics, digital skilling, cloud computing, payments, artificial intelligence and in building the creative economy. Over the years, we have been working with the Indian government to create a meaningful impact at scale through our various collaborations and initiatives. As we celebrate Azadi ka Amrit Mahotsav, this milestone Letter of Engagement with the Ministry of Information & Broadcasting, strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services such as Prime Video, miniTV, Amazon Music, Alexa, IMDb, and our marketplace business.”

     

    Said Gaurav Gandhi, Vice President, Asia-Pacific, Prime Video: “Our rich cultural diversity offers immense potential, to drive a thriving creative economy and further India’s soft- power, internationally. Our holistic collaboration with MIB, looks at every life stage and every-corner of integration to stimulate the growth of the industry, and we are very optimistic of the pathways that it will create.”

     

  • Highlights its role as an everyday shopping destination

    Ogilvy creates new campaign for Amazon

    By Our Staff

     

    Amazon India urges people to rethink the range of products that could be purchased from Amazon.in by asking “Aaj Kya Khareeda?” in its new campaign, created by Ogilvy India. This is to amplify the width of selection which is one of Amazon’s strengths, where the focus is on driving awareness around everyday products. It reminds customers that Amazon is a one-stop-shop for all their needs, not just the occasional, one-off needs but frequent, daily ones as well.

     

    The campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc. All the films have been directed by Aarti Desai of Caffeine Films and conceptualized by Ogilvy India.

     

    Speaking about the campaign, Neville Shah, Senior Executive Creative Director, Ogilvy said: “There is so much excitement when we get something in a box at home. But is it just as exciting, if it’s regular everyday things? Maybe not as much. The stories rely on the charming anticlimax, to remind people that Amazon.in has simple everyday things. Exciting. Perhaps just as much.”

     

    Added  Ravi Desai, Director, Mass, and Brand Marketing – Amazon India: “Our new campaign ‘Aaj Kya Khareeda’ reinforces Amazon as an everyday shopping destination that caters to daily requirements and needs of our customers. We want to simplify our customers life and be the shopping partner that helps you buy products from a wide selection spread across numerous categories, get reliable delivery and customer care, thus leading to a delightful shopping experience.”

     

  • Celebrates the Gen Z smart way of life

    Boat sails with new campaign

    By Our Staff

     

    Delhi-based consumer electronics lifestyle brand Boat, known for products such as earphones, headphones and smart watches,  has rolled out a new campaign promoting its Alexa built-in smartwatch, Boat Xtend, that shines the spotlight on GenZ. Titled #MoreInEveryday, the campaign brings out the various intelligent features of the watch-from setting reminders to counting calories.

     

    Speaking about the campaign, Siya Wadhawan, Brand Manager, Boat, said: “We get this generation. We know what makes them tick. The Xtend watch with Alexa Built-in has been designed to fit perfectly into their lifestyle, and we’re pretty sure that the campaign will resonate with them and make voice-enabled smart wearables mainstream.”

     

    Added Sonia Khurana, Chief Operating Officer from Digitas: #MoreInEveryday was a reminder for every GenZ, every hustler, and every doer, of all the things they can achieve with an Alexa on their wrists. It was a treat to partner with Boat to create yet another exciting campaign.

     

    Said Teena Sidana, Head of Alexa skills and voice services, Amazon India: “Customers in India interact with Alexa millions of times every day to ask for information, start their workout and manage their day with reminders, to-do lists, alarms and more. With the Boat Xtend smartwatch customers can interact with Alexa on the go, wherever they are, and continue to make the most of their day. We are sure this campaign will resonate with Gen Z and they will be able to see a little bit of themselves in the videos.”

     

    Note: The Boat brandname is written as boAt

     

  • The films are directed by Sharat Kataria for Lucifer Circus

    For Amazon Sellers India, ‘Itna aasan Hai’

    By A Correspondent

     

    Amazon India has launches its seller-driven campaign ‘Itna Aasan hai’ . The intent of three-ad campaign conceptualised by Ogilvy is to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon.  The films are directed by Sharat Kataria for Lucifer Circus.

     

    Said Satish Upadhyay, Head – Marketing, Amazon India Marketplace: “The 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers.  With this campaign, we intend to communicate to millions of MSMEs about how Amazon makes it easy for small businesses to go digital and start or expand their business by reaching millions of Amazon customers through e-commerce.”

     

    Added N Ramamoorthi, President, Ogilvy South: “For millions of small businesses, it is both easy to sell on Amazon as well as to grow with Amazon. While the nursery rhyme execution in this series of ads makes this point in a simple, memorable manner, it also underscores Amazon’s commitment to the progress of sellers and small businesses across India.”

     

    Said V Kamala Gowri, VP, Ogilvy South: “A lot of small businesses in the country look for a partner to help grow their business. Amazon is that platform which will enable your business to grow and reach greater heights. This campaign shows how simple it is to register your business on Amazon and kick start your online journey. The creative device of a nursery rhyme helps bring out the message in the most simplistic manner. Lets get started now.”

     

    One last quote, sorry. Added Mahesh Gharat, Chief Creative Officer, Ogilvy South: “The brief was simple. Change the perception of the sellers about selling on Amazon. They believe there are numerous barriers like paperwork to sell on Amazon. To communicate the ease of selling on Amazon, our campaign needed to be even simpler. When I say simple, the first thing that came to our mind was a nursery rhyme. Wake me up in the middle of the night and I can still narrate you a nursery rhyme. Taking this device and the iconic rhythm, we communicated how easy it is to sell on Amazon. Thus, driving home the thought about how simple it is to sell on Amazon.”

     

    Ouch. One more. Said Mukesh Kumar, Group Creative Director Bangalore: “The perception amongst sellers is, selling on Amazon involved a lot of barriers like paperwork. The brief was simple. Turn the barrier perception into something simple. When the team sat together, we realised our communication should be as simple as the process of selling on Amazon and what better than a nursery rhyme. There is nothing stickier and simpler than a nursery rhyme. It is still fresh in our heads and probably will stay in our heads for life. From there on, our job was simpler. The takeout after watching this campaign should be the ease of selling on Amazon is as simple as mugging up a nursery rhyme.”

    No more quotes. Now watch the ad.

     

     

  • The campaign includes TVCs and short content for customers across India

    Amazon starts ‘Inn Dibbon Mein Kya hai?’ campaign

    By A Correspondent

     

    Last Friday, Amazon India unveiled its campaign “Inn Dibbon mein kya hai”. Conceptualised by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan from Good Morning Films, the campaign includes TVCs and short content for customers across India.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

     

    Added N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

     

     

  • This ranges from kitchen appliances to cookware, fashion, beauty, devices, electronics, large appliances and more

    Amazon India launches second leg of its ‘Apno Ka Saath’ campaign

    By A Correspondent

     

    Amazon India launched the second leg of its ‘Apno ka Saath’ campaign, building on its ‘trusted, one stop shop’ ethos. It has been conceptualised by Ogilvy India.

     

    Talking about the treatment of the campaign, Ravi Desai, Director – Mass & Brand Marketing, Amazon India, said: “Be it conversations around food or the weather, with our ‘Apno ka Saath’ campaign, we have tried to weave in stories that every household in India can relate to. It is always heart-warming to see the small joys of convenience & comfort being brought to you by someone you trust. With over 17 crore products, Amazon.in is able to meet all these needs, from daily essentials to large appliances and more.”

     

    Added N Ram Moorthi, President-Ogilvy Group Companies, South: “The objective of the second phase is to add an extra dimension to the promise made in the ‘Apno ka Saath’ campaign which ran previously. We continue with the three characters – the brothers and the bhabhi but focus on delivering the message that when you buy products, Amazon also has your back – be it through brand warranty, installation guaranty or easy returns.”

     

     

  • The campaign reassures that genuine support can always lead to breakthroughs

    Amazon India launches its latest campaign ‘Apno Ka Saath’

    By A Correspondent

     

    Amazon India unveiled its latest campaign ‘Apno ka Saath.’ Conceptualised by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “We all have some inhibitions while trying something new but we change our perspective when someone we trust shares new information. Keeping this insight in mind, the ‘Apno ka Saath’ campaign shows the journey of two brothers who trust each other and Amazon.in to get everything they need in one place.”

     

    Added N Ramamoorthi, President-Ogilvy Group Companies – South: “Amazon.in is a trusted shopping destination for millions of customers across the country. The several benefits of shopping on Amazon.in are often introduced to someone by his or her circle of trust. We used this emotional insight of “Apno ka saath ho to sab kuch hai aasaan” as a true reflection of the role that Amazon.in and it’s ‘apni dukaan’ position plays in the lives of customers.”

     

     

  • The Dil-Dimaag campaign features three different TVCs and be on air starting August 20, 2018 through the month

    Amazon India asks consumers to splurge in latest festive campaign

    By A Correspondent

     

    Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’. Aimed at preparing customers for the festive season, the campaign showcases the ease and convenience of shopping on Amazon.in.

     

    Conceptualised by Leo Burnett Orchard and directed by Jerald Packiasamy of Still Waters Films, the campaign brings alive the heart and mind through twin characters in the film and showcases the eternal debate between the two when it comes to shopping online.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil-Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on Amazon.in where customers can expect the widest selection, the best deals and maximum savings.

     

     

  • Amazon Prime Video, which has the latest range of entertainment options, provides the viewers to watch what they want, whenever

    Amazon Prime Video talks about ease of accessing content via latest ad film

    By A Correspondent

     

    Video-on-demand brand Amazon Prime Video has launched a new quirky campaign created by Leo Burnett India.

     

    Speaking about the new campaign, Ravi Desai, Amazon India, said: “At Amazon, our focus has always been the customer.  Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign, which marks the next chapter in the larger story around the popular Prime Video Couple – Rohan and Roshni. We understand the need of consumers to be unshackled from the constraints of their traditional alternatives. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.”

     

    Speaking about the integrated campaign, Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett India, said:“We are building Amazon Prime Video as an alternate and a better choice for consumers when it comes to entertainment. Amazon Prime Video puts the viewer in command. This is reflected in our positioning – ‘India Ka Naya Primetime’. We started this journey last year by talking about the largest and the latest library, and our exclusive content. The current campaign builds on the role of the liberator further. It amplifies how Amazon Prime Video sets you free, letting you decide where to watch and when to watch your entertainment. The campaign draws from a typical banter between a couple about who is the ‘ghulam’. The phrase also works as a reference to not being a host to your entertainment.”