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Tag: Havmor Ice Cream

  • As Vice President, Marketing

    Havmor appoints Rishabh Verma

    By Our Staff

     

    Havmor Ice Cream, a part of Lotte Wellfood Co. Ltd, has appointed Rishabh Verma as Vice President, Marketing.

     

    Said Komal Anand, Managing Director of Havmor Ice Cream: “We are delighted to have Rishabh Verma on board as our Vice President, Marketing. With his extensive experience and proven track record, Rishabh brings immense value to Havmor Ice Cream. I am confident that together we can build brand’s strong foundation and drive growth to newer heights.”

     

    Prior to joining Havmor Ice Cream, Verma was associated with brands like Biryani by Kilo, JK Foods (Dairy and Snacks), Schmitten Luxury Chocolates, Godfrey Phillips and HCL Info Systems Ltd.

     

  • With this, Havmor Ice Cream intends to connect with consumers at a "deeper level"

    Havmor launches web series

    By A Correspondent

     

    Havmor Ice Cream has launched its first ever web series- Havmor Passport, featuring actor Malhar Thakar.

     

    The series is written and directed by Manan Desai, co-founder of The Comedy Factory and has been conceptualized by Sideways. Each episode will be of six minutes, which will give a virtual tour of seven exotic international locations in seven different episodes, releasing one episode every Friday. The first episode went live on September 25 on the Havmor YouTube channel.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We believe, at Havmor, our purpose is to be a catalyst for delightful moments in our consumers’ life. We do that very well by continuously bringing newer ice cream led experiences and best in class and quality. And now with ‘Havmor Passport’, we intend to amplify the fun and delight that we stand for. It is one of its kind concepts which has not been explored earlier. The whole purpose behind launching such content is to bring back positivity, connecting with our consumers and getting the conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times when travelling can be done only virtually.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice Cream:  “This light-hearted series is aimed at everyone who can’t get enough of travel and ice-creams. Consumers are always on a lookout for exciting activities, and at present, the virtual tour is one of the most trending digital activities. The fact that people can’t step out and travel, we plan to take them on thrilling and memorable virtual tours.”

     

     

  • Associates with influencers and artists to share what they would like to do post the lockdown

    Havmor launches #HavmorUnlockChallenge

    By A Correspondent

     

    After its digital campaign ‘Sabse Pehle Kya Karega?’, Havmor Ice Cream has launched a campaign titled #HavmorUnlockChallenge. The brand has associated with over 150 artists and influencers pan-India where they are sharing their most awaited activity post the lockdown through their respective social media handles.

     

    Said Shekhar Agarwal, Head of Marketing – Havmor Ice Cream: “Taking the earlier campaign a little further, this time we have launched #HavmorUnlockChallenge where we are asking everyone, what is the first thing they would like to do post the lockdown. We have also associated with artists and influencers across different platforms who are sharing their ideas on what they would like to do, in the most jovial way. Ice-cream is a source of happiness and by doing this, we are planning to add one more scoop of happiness to our consumers.”

     

    Influencers and popular celebrities from Gujarat including Malhar Thakar, Arohi Patel, Yash Sone and others have been a part of this campaign. Additionally, Kritika Sharma, Eshanya Maheshwari, have been engaging with their followers while enjoying a scoop of Havmor ice-cream through short videos.

     

     

  • Conceptualised by Sideways, the film sources home videos keeping emotions raw and simple

    Havmor sources home videos for new campaign

    By A Correspondent

     

    Havmor icecream has unveiled a digital campaign titled  ‘Sabse pehle kya karega?’ focusing on what consumers really wants the moment life gets back to normal. Conceptualised by Sideways, the film sources home videos keeping emotions raw and simple.

     

    Said Anindya Dutta, MD – Havmor Ice Cream: “We feel this brand film will specifically help in strengthening our bond further with consumers, many of whom have been waiting to eat their favorite Havmor Ice Cream. We are confident that ice cream consumption will pick up and we are already seeing green shoots.”

     

    Added Abhijit Avasthi, Founder – Sideways: “Havmor is a brand that promises unlocking joy in ordinary moments. Under the given circumstances just the thought of getting back to a semblance of normalcy is a source of joy for most of us. And that’s what we have tried to capture using a nice hummable track.”

     

     

  • The ad film aims to celebrate the mother and daughter relationship, breaking the stereotype by taking an unconventional route

    Havmor Ice Cream’s brand campaign for Mother’s Day

    By A Correspondent

     

    Havmor came up with a digital brand campaign celebrating the bond between a mother and daughter on the eve of Mother’s Day.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We are utilizing our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “We wanted the film to bring a new side of our Mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor`s proposition of being a caring and innovative brand.”

     

     

  • Havmor launches new flavours

    Havmor launches new TVC

    By A Correspondent

     

    Havmor ice cream has launched a new TVC-led campaign created by Creativeland Asia. The 15-second film focuses on Cool Giaz (the two cows) where one of them is looking out for a new flavour and the other one gives him multiple choices.

     

    Expressing his enthusiasm on the ad campaign, Vincent Noronha, Vice President – Marketing at Havmor said: “Like every year, we are excited to introduce some new flavours this year as well. What better way than to reach out to our consumers through our very own Cool Gaiz. The TVC is helping the brand to spread the core message and reaching out to the target consumers. We wanted our ad to be creative and innovative just like our flavours, unlike traditional advertisements.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “It’s the summer of new at Havmor. So, all our communication has been around that. In this film, you see the Cool Gaiz in their usual staccato, funny way exploring the new ice creams at Havmor. It couldn’t have gotten simpler. It couldn’t have gotten cuter.”

     

     

  • During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight

    MediaCom executes high impact media campaigns for Havmor

    By A Correspondent

     

    Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.

     

    During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.

     

    Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

     

     

  • Will be responsible for branding and communication duties for Havmor

    Havmor Ice Cream appoints Creativeland Asia to handle creative biz

    By A Correspondent

     

    Creativeland Asia has won the creative duties for Havmor Ice Cream. The account was won following a multi-agency pitch.

     

    Chaitanya Rele

    On working with Creativeland Asia, Chaitanya‘Chai’ Rele, VP – Head of Marketing, Havmor Ice Cream said: “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”

     

     

    Sajan Raj Kurup

    On the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said: “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 percent real milk ice cream. We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

     

  • Hunt for 'Chief Tasting Officers' from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor begins nationwide hunt for ‘The Coolest Summer Job’

     

     

    Havmor Ice Cream, currently on a massive expansion across India, is offering consumers an opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavours.

     

    Talking about this promotion, Ankit Chona, Managing Director, Havmor Ice Cream said:  “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavours. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavours.”

     

    Commenting on the offer Chaitanya Rele, VP – Head of Marketing, added: “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavours of their choice. These flavours will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”