MxMIndia

Tag: Mediacom

  • The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP

    WPP acquires remaining stake in MediaCom in India from Sam Balsara & Lara Balsara Vajifdar

    By Our Staff

     

    WPP, veteran adperson Sam Balsara and his daughter and adperson Lara Balsara Vajifdar have announced that WPP has purchased the remaining 26 per cent stake in MediaCom Communications Private Limited in India from Sam Balsara and Lara Balsara Vajifdar.

     

    Following WPP’s decision to merge Essence and MediaCom globally, Balsara and Vajifdar entered into a discussion with WPP agreeing to exit MediaCom in the interest of MediaCom clients to enable the merger.

     

    The initial agreement between WPP and Balsara and his family dated back to 2008, under which the Balsara family owned 51%. In 2017, the Balsara family sold 25% to WPP.

     

    Said Balsara said: “This innovative partnership we invested in nearly 15 years ago has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”

     

    Added Nick Lawson, Global CEO, MediaCom: “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future – founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”

     

    It may be recalled that on April 26, 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMediacom.

     

  • The agency will be responsible for the media strategy, planning, buying and implementation

    MediaCom wins mandate for Aqualite

    By Our Staff

     

    MediaCom India has been awarded the media mandate for Aqualite, the men’s and women’s shoes footwear brand. The mandate was bagged after a multi-agency pitch and will be serviced out of MediaCom’s Gurugram office. The media duties include media strategy, planning, buying and implementation for TV, OHH, Activation, Cinema.

     

    Commenting on the association, Avichal Gupta, Director Marketing, Aqualite said: “We are happy to team-up with MediaCom as our media partner as the agency brings the quality of experience and execution with them. For Aqualite, we always look for a partner who can understand and resonate with the brand as well as understand our consumer offerings and we saw this in the team and the work they put forward. We are confident that MediaCom will be able to develop a robust strategy for our media planning and buying to add impetus to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.”

     

    On being awarded the business, Navin Khemka, CEO, MediaCom South Asia: “We, at MediaCom are very excited and proud to partner with a brand like Aqualite – an organic homegrown start-up which became one of India’s largest footwear companies through the years. Their dedication to providing their customers with multiple product choices and stay rooted in their objective has driven them to become one of the market leaders. We understand how Aqualite is committed to its consumers. Similarly, we want to be committed to deriving a very focused consumer-driven 360-degree media approach across all media platforms and help the brand reach their business goals.”

     

  • Appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer

    MediaCom strengths top deck

    By Our Staff

     

    GroupM agency MediaCom has announced the appointments of Shekhar Sharma and Averill Sequeria. Sharma will take the role of Managing Partner (North & East), while Sequeria will be joining as the Chief Product Officer.

     

    Said Navin Khemka, Chief Executive Officer, MediaCom South Asia: “The media landscape is accelerating and ever-evolving. We want to continue to build on our strong track record of helping brands build campaigns that deliver results.  Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio.”

     

     

  • Agency expands remit into every operational market for the mobility company

    MediaCom is Uber’s Global Media AOR

    By A Correspondent

     

    GroupM’s MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.

     

    Effective January 1, 2021, MediaCom will oversee all digital and offline brand media in active markets. The account will be led by Ilana Nolte, MediaCom US Chief Transformation Officer, and Latha Sundaram, Group Business Lead, Executive Director at MediaCom US.

     

    Said Travis Freeman, Global Head of Media at Uber: “Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom. The work they’ve done for Uber during perhaps one of the most disruptive times in our industry, has given us the confidence that our partnership will continue to thrive globally.”

     

    Added Nick Lawson, Global CEO, MediaCom: “As one of the leaders of the new age of advertisers and one of the most cutting-edge brands around, we are proud to be part of Uber’s amazing global journey. To be appointed as their consolidated global agency of record is testament to the incredible work we see day-in-day-out across the business.”

     

    Said Christian Juhl, GroupM’s Global CEO: “This appointment is fantastic news and the consolidation speaks volumes about the innovative ideas MediaCom and GroupM bring to the table every day. We’re excited to scale those ideas within a global framework and look forward to working in partnership with Uber to continue their growth and develop more impactful work globally.”

     

     

  • MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements

    MediaCom bags mandate for Lionsgate Play

    By A Correspondent

     

    Following a competitive multi-agency pitch, MediaCom has bagged the media mandate for OTT platform Lionsgate Play in India.

     

    As its full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

     

    Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said: “This is an exciting year for Lionsgate Play. We will be launching our B2C app soon and aim to reach out to maximum number of audiences with the right media mix. We are glad to partner with MediaCom and are confident about their result oriented approach.”

     

    Speaking on the recent win, Navin Khemka, CEO, MediaCom South Asia, added: “Content consumption has witnessed unprecedented growth in the last couple of years more so over the last few months as a result of the lockdown. Lionsgate Play has some great content in their arsenal. Being the first OTT platform in the country to also focus on offering key Hollywood content in region-specific language will definitely make the right connect with the Indian consumer. We look forward to creating an unmatched brand experience for them.”

     

    The account will be managed and supervised by the MediaCom Mumbai office.

     

     

  • Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on the P&G business

    MediaCom announces key leadership appointments in Mumbai

    By A Correspondent

     

    MediaCom has strengthened its leadership team with the announcement of key appointments and role changes in the Mumbai team. Vishal Shah joins as Managing Partner, MediaCom West. In this role, Shah will be leading MediaCom’s West clients excluding P&G. Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on the P&G business.

     

    Speaking on these appointments, Navin Khemka, CEO, MediaCom South Asia, said: “It is great to have such talented leaders in our Mumbai team. Known to be brand change agent, I am confident that Vishal’s appointment will help grow MediaCom’s existing and potential clients and will add immense value to our media offering. Rachana, on the other hand, has been a passionate leader and I am delighted to see her grow and take on a larger role within the company. I am certain that team P&G is stronger and together this passionate team will help in growth to the next level.”

     

     

  • As a general rule, all companies need marketing leadership to drive a business forward, but that leadership can take many shapes, writes Brian Wieser

    Shaping Success of Marketing Organisations

     

    By Brian Wieser

     

    The marketing function is critical for all companies. It helps them understand what their consumers want and how to balance those desires with what their company can produce. However, not every company positions marketing in the same way.  To assess how marketing is organised in the wild, we recently studied 25 of the world’s largest advertisers to identify reporting lines as a proxy for these companies’ general organising principles. We note that even the firmest of corporate structures have fluid elements, with informal relationships commonly influencing actions.  Further, those personal networks can evolve with great frequency. In some instances, the position in the hierarchy of a senior full-time marketer may not be meaningful if a company has a thoroughly marketing-driven culture. In some companies, the CEOs may, for practical purposes, lead marketing.

     

    With this noted, among our group of 25 companies, we spotted that seven have individuals with marketing oversight who appear to report directly to their CEO, while two maintain concurrent business unit responsibilities.  In another seven instances, the company’s senior marketer has responsibilities covering multiple brands and reports either one or two levels below the CEO. In three cases, that individual appears to directly report to a primary brand leader, while in the other four, the individual reports to a centrally oriented corporate executive. In 11 of the 25, senior marketers operate primarily at the business unit level instead of the parent company. Finally, six companies have a senior marketer with global responsibilities for marketing within their business unit; the other five operate under regional management, sometimes overseeing multiple brands concurrently.

     

    The Direct-report approach.  Marketers who report directly into parent company CEOs are perhaps best placed to balance a portfolio-wide understanding of what their customers want with what their company can produce (given all the likely choices competitors and supply chain partners may make). This may be offset by the risks of removal from where actual business is conducted.  Towards those ends, marketers in these circumstances need to balance field intelligence across their companies with big picture, long-term thinking that they can lead. There can also be challenges coordinating potentially diverging interests of marketing functions across business units.

     

    The Indirect-CEO report (with a senior executive leading a central marketing organisation).   Placing a senior marketer in a central corporate organism can lead to standardised processes, drive costs down and realise economies of scale in fields such as data management. They can also help encourage the application of best practices across the enterprise.  If business trends are relatively stable and marketing does not present obvious advantages in driving growth, or where marketing savvy is thoroughly embedded throughout a company, such a structure could be beneficial.  On the other hand, marketing may be hard-pressed to truly lead growth if it is buried organisationally. Further, if centralisation exists to reduce costs, operating divisions may face constraints on finding their own pathways to growth.

     

    Brand-centric marketing leadership (Global).  Brand-centric marketing leadership (global) In some respects, direct marketing oversight by a brand manager or business unit CEO can be ideal, at least if the brand owner has complete control over their P&L and authority to make long-term investment choices. However, when brands exist in such a structure, one might question why the brand is not a stand-alone business rather than one among a portfolio. Of course, one reason portfolios of brands exist together is because their owners believe they can balance cost efficiencies, long-term financial planning and access to capital with some level of brand empowerment to maximise any return on internal investments. Doing this well can be challenging, although not impossible.

     

    Regional brand, business unit or brand portfolio-centred marketing leadership.  Organising at a regional level may be best when regional P&L management is optimal for an industry – perhaps because channel partners or product portfolios are unique to different geographies – and probably helps to meaningfully control costs.  The downside to this approach is that (as with the indirect-CEO-reporting structure), marketing is not optimally positioned to drive growth for global brands. Furthermore, such organisations may be particularly complicated to manage given the matrixed reporting lines that likely exist in these situations.

     

    Ultimately, companies possess a wide range of corporate structures, and there are pros and cons to every approach. As a general rule, all companies need marketing leadership to drive a business forward, but that leadership can take many shapes. CEOs or brand managers may be marketers at heart, and such capabilities will serve their organisations well. But if they are not, the better their businesses are tied to marketing functions, the more consumer-focused those businesses will be and, therefore, the more likely they will benefit from superior long-term outcomes.

     

    Brian Wieser is Global President, Business Intelligence GroupM. Republished from https://www.groupm.com/news/gradual-shift-age-gender-audiences This article originally appeared in Blink Magazine, Published by Mediacom

     

     

  • The appointment will see the Omnicom-owned agency take on the complete paid media duties (planning and buying)

    Royal Enfield appoints PHD as global media partner

    By A Correspondent

     

    Royal Enfield has named PHD India its media partner following a multi-agency pitch that involved incumbent Mediacom. The appointment will see the Omnicom-owned agency take on the complete paid media duties (planning and buying) for the Chennai-based motorcycle manufacturer in India as well as globally (across Asia-Pacific and Europe), for their motorcycles, apparel, genuine motorcycle accessories businesses.

     

    Said Shubhranshu Singh, Global Head – Brand & Marketing at Royal Enfield: “We were searching for a partner to drive growth in both our local and international markets, and with their impressive capabilities and reputation, PHD was the obvious choice. We’re excited to leverage PHD’s capabilities in data and digital, as well as their extensive global network, to continue driving fresh growth in today’s age, for the world’s oldest global motorcycle brand.”

     

    Added Jyoti Bansal, CEO of PHD India: “It is a great privilege to partner with such an iconic brand and ensure we continue their success story in today’s increasingly digital world. We look forward to growing the brand’s fanbase among a whole new set of consumers.”

     

     

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • Blink_live is MediaCom’s thought leadership and innovation lab

    MediaCom hosts inaugural Blink_live event in India

    By A Correspondent

     

    MediaCom India held its inaugural flagship Blink_live event in Mumbai earlier this week. The event is MediaCom’s thought leadership and innovation lab, designed to help its clients better understand and leverage the latest media and marketing trends, insights, innovations and opportunities.

     

    The theme of the event was ‘Decoding Growth in A Slowdown’, given the current economic slowdown in India.

     

    Byron Sharp

    The event saw a detailed session on “Laws of Growth” by the keynote speaker Byron Sharp, Marketing Science Professor & Director of Ehrenberg-Bass Institute, Australia. The other speakers included Josh Gallagher, Chief Product Officer, APAC at MediaCom who spoke on ‘Will the promise of E-commerce survive a slowdown’; Nihar Das, Overall Lead, Borderless WPP Team shared insights on how to ‘Tackle the slowdown through customised growth models’; Baldeep Singh, VP, Client Engagement & Data Partnership at [m] PLATFORM spoke on ‘Cutting slump with laser focused Consumer Behaviour’, whereas, Preeti Reddy, CEO South Asia at Kantar, Insights focused on ‘Identifying Real Growth’.

     

    Bianca Best

    Speaking of this launch Bianca Best, Global Managing Director of Blink and Strategic Partnerships, MediaCom, said: “In the volatile, exciting and ever evolving landscape brands are operating in today, Blink satisfies not just the potential that comes from trialling innovation (which we see as part of every client brief) but is an absolute necessity to ensure clients achieve sustainable, long term business success. Only once brands partner with technology specialists are the ambitions of true digital transformation realised.  I’m incredibly invigorated to be enabling this for our clients and see Blink becoming an essential complementary pillar to MediaCom’s already world class offering.”

     

    Navin Khemka

    Commenting on the India launch of Blink_live, Navin Khemka, CEO, MediaCom South Asia, said: “The media landscape has changed drastically, and exchange of trends and ideas globally has become more relevant than ever. Blink_live is one such platform that helps bring global marketing trends to India and shares India’s insights with the world. I am happy to bring Blink_live to India for the first time. I am sure it will add great value to our existing clientele and to enhance the brands’ marketing efforts. We are also hopeful to glean more insightful observations from the Indian team through this platform.”

     

    Added Jaydeep Chaudhuri, Regional Managing Partner, MediaCom: “It was wonderful to have Prof Byron Sharp as the keynote speaker at Blink_live addressing this topic, which is critical not only for India but also for all sizeable economies around the world. MediaCom’s partnership with the Ehrenberg-Bass Institute allows us access to the best thought leaders in marketing academia and their research helps us create communications ecosystems for brands to unlock sustained growth”

     

     

  • Automotive, drinks, financial services, FMCG, food and retail

    Warc reveals the ‘Best of the Best’ across six key categories

    By A Correspondent

     

    Warc has released a ‘Best of the Best’ ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors.

     

    The six separate product category reports are based on the analysis of the combined data of the three annual Warc Rankings — the Creative 100, Effective 100 and Media 100 rankings — compiled from the results of the most prestigious and rigorous award shows of 2018.

     

    Said Amy Rodgers, Managing Editor, Research & Rankings, Warc: “These sector analyses, the last of a series of reports produced based on the results of the Warc Rankings, provide category intelligence and an industry benchmark showcasing the top all-round sector performers across creativity, effectiveness and media excellence.”

     

    Automotive category highlights:

    With Audi topping two of the three automotive rankings, it is no surprise that Audi not only ranked #1 as a brand, but its owner Volkswagen Group came out as top automotive advertiser.

     

    This success is reflected through the companies who worked with Audi, with BBH London ranked as the #1 agency with its campaign ‘Clowns’ topping the automotive creative ranking. Strong performances from PHD Worldwide agencies drove the network to the number one spot.

    #1 campaign for creativity: Clowns, Audi, BBH London

    #1 campaign for media: Lead Generation, Kia, Havas Media Madrid

    #1 campaign for effectiveness: Beauty and Brains, Audi, BBH London / Salmon London / MediaCom London / PHD London

    #1 agency: BBH London

    #1 agency network: PHD Worldwide

    #1 brand: Audi

    #1 advertiser: Volkswagen Group

     

    Drinks category highlights:

    In the top ten agencies for drinks, there is a three-way split between Auckland (3 agencies), London (3 agencies) and Latin America (3 agencies), with MediaCom Mexico City taking first place and Africa São Paulo second. Touché! Montreal is the only agency representing North America.

     

    With campaigns featuring in two of the three drinks rankings, Coca-Cola has topped the brands list and is ranked #2 in the drinks advertisers list. Anheuser-Busch InBev is in first place.

     

    In the drinks category, MediaCom Mexico City tops the agency list and its network, MediaCom, ranks #4. BBDO Worldwide leads through the contribution of a range of agencies including AMV BBDO London (#7) and Colenso BBDO Auckland (#8).

    #1 campaign for creativity: Tagwords, Budweiser, Africa São Paulo

    #1 campaign for media: The Awesome Is Here, Cerveza Victoria, MediaCom Mexico City

    #1 campaign for effectiveness: No More Excuses, Heineken, Publicis Milan / POKE London / Starcom Amsterdam / Publicis London

    #1 agency: MediaCom Mexico City

    #1 agency network: BBDO Worldwide

    #1 brand: Coca-Cola

    #1 advertiser: Anheuser-Busch InBev

     

    Financial Services category highlights:

    Due to the long-term success of Fearless Girl, which topped both the Creative and Effective 100 for financial services, State Street Global Advisors ranks #1 for brands and its owner State Street Corporation leads the advertiser rankings in the financial services sector.

     

    Following on from this success, McCann New York, which worked on the campaign, tops the agency ranking and McCann Worldgroup is ranked #1 network with its agencies in Sydney, New Delhi and Mumbai also contributing to its success

    #1 campaign for creativity: Fearless Girl, State Street Global Advisors, McCann New York

    #1 campaign for media: The Animals’ Own Emergency Number, DNB, TRY/APT Oslo

    #1 campaign for effectiveness: The Impact of Fearless Girl, State Street Global Advisors, McCann New York

    #1 agency: McCann New York

    #1 agency network: McCann Worldgroup

    #1 brand: State Street Global Advisors

    #1 advertiser: State Street Corporation

     

    FMCG category highlights:

    With Colenso BBDO and AMV BBDO London taking first and second place in the FMCG sector agencies’ ranking, it is no surprise that BBDO Worldwide is the top network, ahead of MediaCom in second.

     

    Whilst Pedigree topped the FMCG brands list, this performance could only drive its owner Mars to #3 advertiser with Procter & Gamble ranked #1 through the performance of brands including Gillette, Procter & Gamble and Tide.

    #1 campaign for creativity: #Bloodnormal, Bodyform/Libresse, AMV BBDO London

    #1 campaign for media: I Don’t Roll On Shabbos, Gillette, MediaCom Connections Tel Aviv

    #1 campaign for effectiveness: Healthy Hands Chalk Sticks, Savlon, Ogilvy Mumbai

    #1 agency: Colenso BBDO Auckland

    #1 agency network: BBDO Worldwide

    #1 brand: Pedigree

    #1 advertiser: Procter & Gamble

     

    Food category highlights:

    Skittles is the top brand with campaigns featuring across all three food rankings: Exclusive The Rainbow #1 for creative, Let Out The Sour #1 for media and Breaking Conventions With Pride joint #4 for effectiveness.

     

    The agencies that worked on the winning Skittles campaigns all feature in the top ten agencies’ league table. The highest ranked is adam&eve DDB London, with work for Skittles as well as Marmite. DDB Chicago, which worked on the Exclusive The Rainbow is ranked #2. The success of these agencies alongside DDB’s offices in Paris, Johannesburg, Mexico and Moscow propelled DDB Worldwide to top network.

    #1 campaign for creativity: Exclusive The Rainbow, Skittles, DDB Chicago

    #1 campaign for media: Let Out The Sour, Skittles, MediaCom Dubai

    #1 campaign for effectiveness: Cheetos Museum, Cheetos, Goodby Silverstein & Partners San Francisco / OMD New York

    #1 agency: adam&eveDDB London

    #1 agency network: DDB Worldwide

    #1 brand: Skittles

    #1 advertiser: Mars

     

    Retail category highlights:

    Mindshare Shanghai tops the agency list for retail having contributed to three of the top ten campaigns in the category in the Media 100 ranking, driving Mindshare Worldwide to #2 network.

     

    Ogilvy is ranked #1 retail network, in part due to DAVID Miami’s work on Google Home of the Whopper, which came second in both the retail Creative 100 and Effective 100. This, along with Scary Clown Night (#1 creative campaign) meant that Burger King topped the retail brand list, with its owner Restaurant Brands International leading the retail advertisers table.

    #1 campaign for creativity: Scary Clown Night, Burger King, LOLA MullenLowe Madrid

    #1 campaign for media: Turning KFC Into Gamers Playground, KFC, Mindshare Shanghai

    #1 campaign for effectiveness: How Lidl Grew A Lot, Lidl, TBWA\London / Starcom London

    #1 agency: Mindshare Shanghai

    #1 agency network: Ogilvy

    #1 brand: Burger King

    #1 advertiser: Restaurant Brands International

     

     

  • Nick Lawson promoted to Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

    MediaCom announces changes to Worldwide, EMEA and UK leadership

    By A Correspondent

     

    Nick Lawson

    Nick Lawson, currently MediaCom’s EMEA CEO and Global Client Practice Lead, succeeds Toby Jenner as Worldwide Chief Operating Officer. Lawson will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as Global Client Practice Lead. Lawson has been with the agency for 28 years, originally as part of the Media Business before it merged with MediaCom in 1999.

     

    Josh Krichefski

    Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.

     

     

     

    Kate Rowlinson

    Krichefski is replaced as UK CEO by Kate Rowlinson, the agency’s current Managing Director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.

     

    Said Stephen Allan, Worldwide Chairman and CEO, of the appointments: “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”

     

    Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.