MxMIndia

Tag: Chaitanya Rele

  • The TVCs focus on how Havmor Ice Cream has more variants

    Havmor’s ‘Cool Gaiz’ make ice-cream eating a fun-filled affair

    By A Correspondent​

     

    Havmor Ice-Cream has released its latest campaign to beat the summer blues. Building on its commitment to authenticity, the Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants.

     

    Said Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd on the campaign: “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd – not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realized.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice-cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk.”

     

     

  • During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight

    MediaCom executes high impact media campaigns for Havmor

    By A Correspondent

     

    Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.

     

    During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.

     

    Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.”

     

     

  • #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for

    Havmor’s latest campaign reveals its new brand repositioning

    By A Correspondent

     

    In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with Cool Gaiz (cows).

     

    Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three-second to 20 second spots highlighting Havmor’s proposition of real milk ice cream.

     

    #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream.

     

    About the newly launched communication, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd said: “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

     

    Added Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group: “In a world where our attention span is diminishing and every second matters, we have decided to create a series of 3 second to 20 second spots for Havmor Ice Cream. Even in the shortest duration, the message that Havmor Ice Creams are made from real milk has been built in both, subliminally and explicitly. The first in the series is a 10 second spot that very strategically focuses on familiarising people with the brand name. I am pretty sure it will be a clutter-breaker.”

  • Will be responsible for branding and communication duties for Havmor

    Havmor Ice Cream appoints Creativeland Asia to handle creative biz

    By A Correspondent

     

    Creativeland Asia has won the creative duties for Havmor Ice Cream. The account was won following a multi-agency pitch.

     

    Chaitanya Rele

    On working with Creativeland Asia, Chaitanya‘Chai’ Rele, VP – Head of Marketing, Havmor Ice Cream said: “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”

     

     

    Sajan Raj Kurup

    On the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said: “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 percent real milk ice cream. We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

     

  • Hunt for 'Chief Tasting Officers' from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor begins nationwide hunt for ‘The Coolest Summer Job’

     

     

    Havmor Ice Cream, currently on a massive expansion across India, is offering consumers an opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavours.

     

    Talking about this promotion, Ankit Chona, Managing Director, Havmor Ice Cream said:  “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavours. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavours.”

     

    Commenting on the offer Chaitanya Rele, VP – Head of Marketing, added: “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavours of their choice. These flavours will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”