By A Correspondent
McDowell’s No 1 Soda has launched a new campaign urging the country’s friends to come together in a unique way to cheer for team India.
The campaign celebrates the time-honoured tradition that when close friends who are also frenzied sport lovers come together to watch a cricket match, very often one person ends up making a silly promise in the hope of securing India’s victory.
McDowell’s No. 1 Soda has roped in TV hosts and actors – Rannvijay Singh and Manish Paul, for a live act on Facebook. It is a first of its kind engagement where the duo will be seen making and fulfilling the wacky friendship promises.
Commenting on the initiative, Subroto Geed, Senior Vice President, Marketing at United Spirits said, “We know that AsliYaars will do everything to fulfiltheir No.1 Yaari promises and help India win. McDowell’s No.1 Soda enables the celebration of the moments that strengthen the bonds of brotherhood and we are very excited with this first of its kind digital activity using Facebook Live, an interactive video function, to bring together cricket and Yaariin aunique fashion. We are very pleased to have the talented duo Rannvijay and Manish on boardto help us create new benchmarks in audience engagement.â€
This activity concept has been co-created by DDB Mudra and Elements MediaWorks and the digital solutions are from 7Edge.