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Tag: McDowell

  • The show will be aired on Gemini TV starting June 25, every Sunday at 8:30pm

    RanaDaggubati associates with McDowell’s for Gemini TV initiative

    By A Correspondent

     

    United Spirits brand McDowell’s is set to bring alive such friendships of well-known personalities from real to reel life in a new talk show called No 1 Yaari in collaboration with Mindshare andGroupM. Hosted by superstar RanaDaggubati, the show will be aired on Gemini TV starting June 25, 2017, every Sunday from 8:30 to 9:30 pm.

     

    Commenting on the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said: “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

     

    Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger.”

     

  • McDowell's No. 1 Soda has roped in TV hosts and actors – RannvijaySingh and Manish Paul, for a live act on Facebook

    McDowell’s unveils unique contest on FB

    By A Correspondent

     

    McDowell’s No 1 Soda has launched a new campaign urging the country’s friends to come together in a unique way to cheer for team India.

     

    The campaign celebrates the time-honoured tradition that when close friends who are also frenzied sport lovers come together to watch a cricket match, very often one person ends up making a silly promise in the hope of securing India’s victory.

     

    McDowell’s No. 1 Soda has roped in TV hosts and actors – Rannvijay Singh and Manish Paul, for a live act on Facebook. It is a first of its kind engagement where the duo will be seen making and fulfilling the wacky friendship promises.

     

    Commenting on the initiative, Subroto Geed, Senior Vice President, Marketing at United Spirits said, “We know that AsliYaars will do everything to fulfiltheir No.1 Yaari promises and help India win. McDowell’s No.1 Soda enables the celebration of the moments that strengthen the bonds of brotherhood and we are very excited with this first of its kind digital activity using Facebook Live, an interactive video function, to bring together cricket and Yaariin aunique fashion. We are very pleased to have the talented duo Rannvijay and Manish on boardto help us create new benchmarks in audience engagement.”

     

    This activity concept has been co-created by DDB Mudra and Elements MediaWorks and the digital solutions are from 7Edge.

     

  • DDB Mudra Executive Creative Director SonalDabralhas written the lyrics for this musical

    McDowell’s #No.1 Yaari strikes a chord with viewers

    By A Correspondent

     

    McDowell’s No.1 has created another milestone as it announced the launch of the first seven minute musical – #No.1 Yaari. Capturing the essence of close friendships, the brand has released this campaign across several platforms to connect and engage with its consumers. The seven minute movie has gained popularity since its release last week especially with the song - ‘Aisi Waisi Dosti Nahi’ by Mohit Chauhan becoming very popular written by Sonal Dabral-Executive Creative Director and Chairman of DDB Mudra and directed by Anupam Mishra. The overall essence and message of the film – of close buddies, nostalgia and special moments resonates with the brand proposition of McDowell’s No. 1 hence the right fitment.

     

    McDowell’s No.1 has already created a huge burst through digital, cinema, radio as well as television to promote this film.

     

    Unnati Sinha

    “Real friendship is one of life’s strongest and most rewarding relationships. We’re very proud of our new McDowell’s No. 1 film that portrays real friendships that bind people together through the years. This is the first time that McDowell’s No1 had used a long musical narrative to communicate the brand proposition through nostalgia. Consumers and the trade have loved the film particularly as McDowell’s No. 1 is at the heart of their own special memories of celebration with their closest friends,” shared Unnati Sinha, Sr Vice President Marketing, United Spirits Limited.

     

    The campaign has received tremendous response digitally. Within 1 week of release, the campaign has received over 1.33 million views (Facebook + Youtube) and the number is only increasing. 9,500 people shared the campaign video on Facebook+Youtube. Also #No.1 Yaari video has received over 46,000 likes/comments on social media in constrains. This has been the biggest content campaigns for McDowell’s No.1 in India till date.

     

    Sonal Dabral

    Sonal Dabral- Chairman and Chief Creative Officer at DDB Mudra Group & lyricist for song ‘Aisi Waisi Dosti Nahi’ stated, “Beyond the transience of social networks, there is a friendship that is deep and genuine. I wrote the ‘#No1Yaari’ song as a tribute to such cherished, meaningful friendships that enrich our lives. ‘Aisee Waisi dosti nahin’ is exactly how I define these rare special friendships. It’s a track that will transport everyone to the wonderful moments that have made these friendships special and sure to bring a smile to their face, as it will remind them of their own No1 Yaari.”