L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.
Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”