MxMIndia

Tag: Posterscope India

  • Conceptualised and executed by Tonic Worldwide & Posterscope India

    L’Oréal unveils CGI OOH campaign

    L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.

    Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

  • To create awareness about the brand’s range of bottles and tiffins

    Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • Aims to elevate the brand's perception as a solutions provider

    Dentsu’s Merkle B2B & Posterscope campaign for Lenovo

    By Our Staff

     

    Merkle B2B, the Dentsu’s B2B marketing agency, in partnership with Posterscope India, also part of Dentsu, has launched a 3D anamorphic campaign for Lenovo. Titled, ‘Lenovo-F1®’, the campaign aimed to elevate the brand’s perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.

     

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India said: “We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand’s unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalized world.”

     

    Anubhav Tyagi
    Anubhav Tyagi

    Added Anubhav Tyagi, Client Partner, Merkle B2B India: “This activation perfectly aligns with our network’s core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”

     

  • To focus on delivering fresh perspective to the company

    Posterscope appoints Pallavi Patil as VP – Strategy

    By Our Staff

     

    Posterscope, the OOH specialist agency from Dentsu India, has appointed Pallavi Patil as Vice President – Strategy. She will report to Imtiyaz Vilatra, Managing Director, Posterscope India.

     

    Commenting on the appointment, Imtiyaz Vilatra said: “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

     

  • Created by Posterscope, the location based marketing specialist

    Saif & Kareena feature in Pepperfry meme campaign

    By Our Staff

     

    Posterscope, the location based marketing specialist, location specialist agency from Dentsu India, has launched its latest OOH (out-of-home) campaign for Pepperfry. Titled, ‘A meme perfect experience’, the campaign is India’s first memevertisement on OOH. The campaign has turned brand ambassadors, Saif Ali Khan & Kareena Kapoor Khan into memes on OOH.

     

    Naveen Murali
    Naveen Murali

    Speaking on the campaign, Naveen Murali, Head of Marketing, Pepperfry said: “With Diwali right around the corner, we are back to opening up our homes to celebrations and hence, also setting up or upgrading our homes for this occasion. What Pepperfry offers is what the consumer of today seeks in their furniture shopping experience – the true omnichannel shopping experience. It offers the convenience of online shopping with endless choices and the possibility to experience the ones they wish to, up close at the walk-in studios. Outdoor as a medium needed to be treated differently and once the campaign creative was locked, Posterscope helped in crafting a perfect outdoor plan to break the clutter with innovative thinking and creative execution, backed by location-based intelligence.”

     

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Imtiyaz Vilatra, MD, Posterscope India added: “We got an opportunity to create INDIA’s FIRST OOH Meme campaign and left no stone unturned to create a high-impact campaign for the brand. The idea here remains to create buzz and drive talkability. With Diwali being a highly cluttered environment in OOH space, this MEME campaign truly broke that and made us stand out in minds of TG.”

     

  • Both will report to CEO Anand Bhadkamkar

    Divya Karani is CEO Media at Dentsu. Kartik Iyer, COO of the network

    By Our Staff

     

    Kartik Iyer
    Kartik Iyer

    Dentsu International has announced key leadership changes in India as part of its global organisational redesign. Kartik Iyer, erstwhile president – Media Brands and Amplifi, will now join the network’s market leadership team as its Chief Operating Officer (COO). He will continue to report to Anand Bhadkamkar and will be instrumental in driving the implementation of Dentsu’s new business model within the country.

     

    Divya Karani
    Divya Karani

    The network has also appointed Divya Karani, CEO at Dentsu X India, as the Chief Executive Officer (CEO) for Media, South Asia. Here, media includes the agencies Dentsu X, Carat, iProspect and Posterscope. In this additional role, Karana will be responsible for driving the global media strategy and delivery in South Asia, ensuring its alignment and relevance to the market. She will continue to report to Anand Bhadkamkar.

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Said Bhadkamkar: “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

     

    Meanwhile, Haresh Nayak will continue to serve as COO for Dentsu Media in India in addition to his other roles as President, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now incharge of the freshly rebranded iProspect. Anita Kotwani will continue to lead the Carat brand for India.

     

     

  • The expected growth rate stands to be anywhere between 12-15 per cent

    Posterscope predicts 12-15% growth for OOH in 2019

     

    By A Correspondent

     

    It’s the season for adspend forecasts. And here’s for OOH only from Dentsu Aegis Network arm Posterscopre. The 2019 is expected to be another important and exciting year for OOH in India, it notes expecting growth rate to be anywhere between 12-15 per cent.

     

    Posterscope India predicts disruptive growth this year on the back of important events like the upcoming General Elections, Cricket World Cup, and the Indian Premier league among other marquee events.

     

    It notes that digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.

     

    Here are some of the key developments that Posterscope believes will continue to drive OOH’s rapid evolution:

     

    Data-driven OOH: Campaigns will be driven using data that go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

     

    ROI-led OOH: ROI will be the driving force in the next 12 months. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings.

     

    Growing digital OOH: With DOOH inventory increasing, advertisers can now unlock at scale the flexible capabilities of DOOH by running creative bespoke to key triggers such as time, audience and weather. Posterscope’s ROOH digital OOH exchange is pioneering efforts in this space.

     

    Cluttered event calendar: The year being a particularly busy one in terms of large ticket events from sports, entertainment and even elections, we believe there will be a surge of investments from a varied base of advertisers.

     

    Location intelligence: As locations-based marketing specialists, Posterscope India believes in its ability to act as a common thread to tie multiple data sets together to create a clear OOH story about what’s changing the way out-of-home is being offered.

     

    Smart cities: A new area of urban development is upon most major cities globally, and in India, this is coined under the ever-ambiguous term and scope of ‘Smart Cities’. The way in which technology will redefine everyday tasks, transport and logistic services is now becoming a reality. Via partnerships with leading smart city development organisations, The Digit Group and DG Cities, Posterscope India is creating opportunities and encouraging brands to lean in, learn and redefine how this investment can last a lifetime.

     

    Disruptive OOH: Consumers are now always connected with more than 90% of OOH consumers using their phone whilst OOH in each week. In addition, we spend over two hours every day on social and messaging platforms sharing the things we stumble across and catch our eye in the OOH space. Now more than ever, disruptive innovations can deliver attention and engagement far beyond where it stands in the real-world through digital sharing.

     

    Said Fabian Cowan, Director, Posterscope India: “In a fast-paced ever-changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best ooh solutions.”

     

    Added Haresh Nayak, Group MD, Posterscope – South Asia: “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.”

     

     

  • Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising

    Posterscope launches digital outdoor ad exchange, ROOH

    By A Correspondent

     

    Posterscope India has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.

     

    Based on the use of APIs (application programming interface), Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising. This, in turn, allows advertisers to exercise direct control over the content that is being played on screens without the the need to access the media owner systems, individually.

     

    Said Haresh Nayak, the Group MD, Posterscope Group South Asia: “The ability to deliver dynamic content in real time, driven by highly relevant data and optimised to audience type and audience mindset, represents an enormous leap in the power of the OOH medium. I am certain that it will attract new advertisers to the medium, particularly those that need highly flexible and agile brand communication.”

     

    Added Deepak Kumar, Senior Vice President, ROOH: “Over the last two years, we have worked across 2500 towns, dealing with over 50 key media owners, to develop this tool. This has helped us in understanding and curating ROOH. The flexibility of ROOH will enable some interesting campaigns and will make OOH truly a dynamic medium. The Posterscope Group predicts that the year 2020 will be a defining year for Real Time Out Of Home.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket

    Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

    By A Correspondent

     

    We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.

     

    Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

     

    Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”

     

     

  • The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network

    CLab and Dentsu Impact execute campaign for V-Mart Retail

    By A Correspondent

     

    V-Mart Retail has partnered with Dentsu Aegis Network’s Dentsu Impact and CLab, to launch its new campaign introducing actors Ayushmann Khurrana and Bhumi Pednekar as brand ambassadors.

     

    Snehal Shah

    Commenting on the association with the Bollywood couple, Snehal Shah, Senior V.P- Marketing & Operations, V-Mart Retail said: “We are super-excited to associate with young talents like Ayushmann and Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann &Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”

     

     

    Deepak Kumar

    The association was designed by CLab, the entertainment and sports marketing arm of Dentsu Aegis Network. Speaking on the association, Deepak Kumar, Vice President, CLab, said: “We are extremely happy to have crafted a successful alignment between the celebrities and V-Mart. Our approach for the brand was based principally on factors of immediacy, quick recognition & response, relevancy and lastly demographic integration and acceptance.”

     

     

    Haresh Nayak

    Added Haresh Nayak, Managing Director, Posterscope India, under whose mentorship CLab has been set up: “We have evolved from the time in which celebrity endorsements were a product of gut feeling and perception to the time which involves intelligent and scientific planning for celebrity-brand matchmaking. With Star Matrix, our proprietary celebrity recommendation tool, our vision is to bring accountability and informed decision making in a discipline which functions on probability and gut feeling of advertisers in getting celebrities/sports personalities to associate with their brands. Our association with V-Mart is a testimony of our pioneering efforts in this discipline.”

     

     

  • The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas

    Posterscope executes innovative 3D face for Adidas

    By A Correspondent

     

    Posterscope India has rolled out an OOH campaign to announce the launch of ‘Adidas Predator’. The one-month campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Commenting on the campaign, Sharad Singla, Senior Manager- Omni channel marketing brand communication, Adidas said: “As a brand we wanted to make a bold statement, that was also in line with our product relaunch. We identified a powerful execution for outdoor which had an element of innovation, it brought to life the predatory instincts through the Pogba 3D execution on few sites.”

     

    Added Aditya Goel, Senior Business Director, Posterscope said: “This was a brief where we had to think beyond the work that we had already executed for Adidas in the past. The creative, servicing and operation teams at Posterscope came together to execute a larger than life size 3D model. It is something which has not been tried so far in the country in the OOH space.”