MxMIndia

Tag: L’Oréal Paris

  • Conceptualised and executed by Tonic Worldwide & Posterscope India

    L’Oréal unveils CGI OOH campaign

    L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.

    Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

  • The account was won following a multi-agency pitch

    Indigo bags L’oreal digital marketing mandate

    By A Correspondent

     

    L’Oreal Paris has awards Indigo Consulting, Publicis Groupe’s digital agency, with its complete digital marketing mandate. The account was won following a multi-agency pitch.

     

    As a part of the mandate, Indigo Consulting will drive key agendas for the brand on digital, a medium that is emerging as a critical channel for the brand for both engagement and commerce. Indigo Consulting will offer solutions across digital marketing, ORM, and analytics, as well as manage high velocity e-commerce content operations.

     

    Pau Gruart

    Said Pau Gruart, General Manager, L’Oreal India: “With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to build insightful and data led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”.

     

    Ankush Sohoni

    Commenting on the account win, Ankush Sohoni, Vice President, Strategic Business Unit, Indigo Consulting, added:“The beauty and skin care category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialling up on new marketing codes to provide access and deep personalised experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to use our capability of integrating data, creativity and technology to support L’Oreal Paris to achieve their business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand.”

     

     

  • The association aims at supporting the rise of beauty content providers/ creators on the platform

    L’Oreal Paris collaborates with YouTube to hunt for India’s top beauty content creators

    By A Correspondent

     

    L’Oréal Paris has announced a collaboration with YouTube for the first edition of YouTube NextUp for Beauty Creators. This association aims at supporting the rise of beauty content providers/ creators on the platform.

     

    Commenting on the collaboration, Pau Gruart, General Manger L’Oréal Paris India said: “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”

     

    Added Satya Raghavan, Director, YouTube Content Partnerships, India: “We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best. We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners.”

     

     

  • They will first come together in the Casting Crème Gloss campaign that celebrates women and their distinct personalities that set them #AShadeApart

    L’Oreal announces new brand ambassadors for India

    By A Correspondent

     

    L’Oréal Paris has announced actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team -Mithali Raj, and TV personality Shakti Mohan as the brand’s latest ambassadors in India.

     

    Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.

     

    Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”

     

    The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.

     

     

  • L’Oréal Paris launches a new campaign for Total Repair 5 that provides expert solutions for damaged hair

    L’Oréal Paris launches the #WinOverDamage ad campaign

    By A Correspondent

     

    L’Oréal Paris has announced the launch of its Total Repair 5 #WinOverDamage campaign featuring global ambassador Aishwarya Rai Bachchan and Sobhita Dhulipala as the new face in the campaign.

     

    Speaking on the announcement, Pau Gruart, General Manager L’Oréal Paris, said: “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”

     

     

  • With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with

    L’Oreal Paris encourages consumers to forget scissors

    By A Correspondent

     

    L’Oréal Paris has introduced the all new Total Repair 5 range that encourages consumers to ‘Forget scissors and keep the length of your hair just as you desire.’

     

    This new range was unveiled through a TVC with L’Oréal Paris brand ambassador Aishwarya Rai Bachchan playing her role to perfection. The TVC conceptualized by McCann Erickson Mumbai and produced by Equinox Productions Pvt Ltd shows Aishwarya Rai showcasing a unique short crop look while talking about how she doesn’t need to cut her hair and can now choose to grow it to the length she desires without worrying about damage as she uses the all new Total Repair 5 range.

     

    Commenting on the launch, Manashi Guha, General Manager – L’Oréal Paris India, said “With the launch of a new and improved Total Repair 5 product range, L’Oréal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. A lot of research has gone into giving the contemporary Indian woman exactly what she wants to care for her hair. As a beauty icon it will be refreshing to see the reaction of consumers to Aishwarya’s short cropped look in the TVC. Through her long-standing association with the brand, she is synonymous with our offering of ‘5 problems, 1 solution’ and embodies a classic essence of natural beauty.”

     

    Sharing their thoughts on the premise of the TVC, Sachin Talwalkar, ECD and Abhinav Tripathi, ECD, McCann Erickson Mumbai, shared, “It is interesting how we arrived at our insight. Most Indian women love long hair yet many choose to keep it short. And we always wondered why. Was it because of fashion? Obligation? Peer-pressure? Family? In our minds, the reasons were plenty but all these seemed very superficial. But all of us knew this was interesting space to explore. So we mulled over it, probed further and we also spoke to a couple of women.

     

    Interestingly, all of them had similar answers. They said that more often than not, they cut their hair short not out of choice, but because of circumstances. And in this case the ‘circumstance’ was clearly damage. That was our ‘Eureka!’ moment. It was such a beautifully simple answer and such a brilliant insight. We knew this insight would resonate with millions of women because each one of them was fighting the same battle. Damage. From there on, it was all about getting the message across. Why should any woman be forced to cut her hair because of damage?

     

    We wanted this to be a clutter-breaking commercial; and because our communication was different and our execution had to be too. That’s how we decided on Aishwarya sporting short hair, definitely a refreshing change. We’re very happy with the outcome. All of us love the commercial. We’re hoping the consumers will too.”