MxMIndia

Tag: Tonic Worldwide

  • Conceptualised and executed by Tonic Worldwide & Posterscope India

    L’Oréal unveils CGI OOH campaign

    L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.

    Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India.  Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”

  • To boost brand

    Tonic Worldwide bags digital mandate for Badshah Masala

    Tonic Worldwide, a digital-first creative agency, has secured the digital mandate for Badshah Masala. As the new digital partner, Tonic Worldwide aims to grow Badshah Masala’s business through integrated brand communication. The account will be managed by Tonic Worldwide’s Mumbai office.

    Speaking on the digital mandate, Rehan Hasan, CEO of Badshah Masala, said: “We are happy to partner with Tonic Worldwide for our digital mandate. Digital is a key platform where our consumers spend significant time, and it will play a crucial role in keeping our brand top of mind. We needed a partner who understands our brand values and consumer needs in the digital space. Tonic Worldwide’s experience with multiple staple brands and their strong grasp of our core target group made them the ideal choice.”

    Added Unmisha Bhatt, Co-Founder and Chief Strategy Officer of Tonic Worldwide: “We are thrilled to add Badshah Masala to our portfolio. Many of us have grown up with Badshah Masala in our kitchens, its fragrance making us hungry before the meal was even ready. It’s an integral part of our lives, and it’s a privilege to help reignite that love and make the brand appealing to new-age homemakers.”

  • Conceptualised and executed by Tonic Worldwide

    Smile Train campaign for Cleft Awareness Month

    By Our Staff

     

    Smile Train, an NGO that provides corrective surgery for children with cleft lips, has been running a campaign for Cleft Awareness Month in July. The campaign is conceptualized and executed by Tonic Worldwide.

     

    Talking about the campaign, Mamta Carroll, Smile Train’s Senior Vice President and Regional Director for Asia said: “At Smile Train, we believe that no matter who you are or how you smile, your unique face deserves to be celebrated. As a cleft-focused organization, we work closely with cleft affected individuals as they navigate their journey from cleft to confidence. National Lipstick Day is just one such occasion to celebrate the courage of our cleft warrior women! We are delighted to partner with Tonic Worldwide to bring focus on the stigma around clefts with this unique and powerful campaign.”

     

    Added Josna Joseph , Creative Director – Tonic Worldwide: “Beauty, I believe, is absolutely personal.  Imagine thinking twice about wearing a fun, pop colour that you love! That’s not right.  You can’t find an image of a person with a cleft wearing a bright lip colour online. That’s not right! During the shoot, it took just one person (model) to wear a bright lip colour and that brought a smile to everyones’ face. From there on, it was all excitement, laughter and pouts. It’s pretty simple, it all starts with representation – which neither makes you too bold, nor too subtle – just normal. We’ve tried to take a small step. Hope it becomes a giant leap someday.”

     

  • Conceptualized by Tonic Worldwide

    SoGood launches a new campaign

    By Our Staff

     

    Life Health Foods (India) Pvt. Ltd., a health beverage company, launches a new campaign #FeelsSoGood for their flagship brand, So Good. The brand film, centred around plant-based beverages, aims to resonate with health-conscious individuals who lead busy lives and seek convenient yet healthy options.

     

    Rohit Bhagat, Business Head of Life Health Foods said: “The company’s strong commitment to promoting plant-based options that deliver exceptional taste, versatility, and health benefits, all at an affordable price. By partnering with Tonic Worldwide, Life Health Foods aims to capture the essence of a busy lifestyle and inspire healthier choices among consumers through this transformative campaign.”

     

    Sudish Balan, Co-Founder, Tonic Worldwideadded: “We wanted the brand film to capture the essence of a hectic lifestyle, emphasizing the importance of incorporating healthier alternatives into daily routines. It highlights how SO GOOD offers a refreshing and nourishing solution to individuals seeking plant-based beverage options that complement their fast-paced lives.”

     

  • To commemorate World Milk Day

    Nutralite launches influencer campaign

    By Our Staff

     

    Nutralite launched an influencer campaign to commemorate World Milk Day, celebrated annually on June 1.

     

    Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite’s dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.

     

    Notes a communique: “By collaborating with popular social media influencers, such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, Nutralite successfully reached a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.”

     

  • To grow business through integrated brand communication

    Tonic Worldwide bags digital mandate for Waman Hari Pethe Jewellers

    By Our Staff

     

    Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has won the digital mandate for Waman Hari Pethe, a Mumbai based Jewellery brand founded in the year 1909 with a legacy of 114 years. Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through integrated brand communication.

     

    Chetan Asher
    Chetan Asher

    Speaking on the new win, Chetan Asher, Co-founder & CEO, Tonic Worldwide, said: “We are excited to partner Waman Hari Pethe in its vision to reach the digital audience with WHP, the digital brand that will cater to the younger generation. This TG is increasingly getting more interested in the category.  With our digital first approach to brands and the understanding of e-commerce funnels, we wish to put the brand in the TG’s top consideration. Our specialist arms GIPSI, Twip and Yellow Labs will play an important role along with our Media expertise in realising this vision.”

     

    Dr. Aditya Pethe
    Dr. Aditya Pethe

    Added Dr. Aditya Pethe: “With this new venture we are looking at creating an online brand identity for WHP Jewellers that will have pan India resonance. Our aim is to expand The Waman Hari brand to include a larger group of patrons especially the younger generation through relatable and trending content. We are looking forward to this new journey.”

     

  • Will be crafting integrated digital creative strategies for the brand

    Tonic wins social mandate for SBI General

    By Our Staff

     

    After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the mandate of social media management for SBI General.

     

    Unmisha Bhatt
    Unmisha Bhatt

    Speaking on winning the mandate, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said: “It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brands ambitions and business objective. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social so as to be relevant to the audiences today.”

     

    Shefali Khalsa
    Shefali Khalsa

    Added Shefali Khalsa, Head Brand and Corporate Communications at SBI Gen: “With Tonic Worldwide’s digital first and data driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and Modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement, but build on a growth story for the brand.”

     

  • To build AI-powered conversational experiences for brands

    Tonic Worldwide partners with yellow.ai

    By Our Staff

     

    Digital marketing agency Tonic Worldwide has announced a partnership with yellow.ai, the Conversational CX Automation Platform, to build AI-powered intelligent virtual assistants, across text and voice channels for enterprises.

     

    Chetan Asher
    Chetan Asher

    Said Chetan Asher, Co-Founder and CEO, Tonic Worldwide:“Customer Experience is more important than ever. With technology & AI today we can offer an enhanced experience to the end user. yellow.ai is a leader in building conversational experiences and we are delighted to partner with them. Through this partnership we will be able to augment our hyper personalisation and digital transformation solutions which will help our clients unlock value.”

     

    Raghu Ravinutala
    Raghu Ravinutala

    Commenting on the partnership, Raghu Ravinutala, CEO and Co-founder, yellow.ai, added: “Delivering personalized customer experience at scale has long been at the heart of innovations for many marketing initiatives. Leveraging yellow.ai’s platform, marketers and marketing agencies can automate key consumer journeys towards attracting, engaging, acquiring, and retaining customers, across Web, In-app IVR and social channels. We are delighted to partner with Tonic Worldwide to empower brands with our AI-powered digital marketing solutions to deliver superior customer experiences.”

     

  • To build brand on digital platforms

    Tonic Worldwide bags digital mandate for Pure Nutrition

    By Our Staff

     

    Tonic Worldwide has bagged the integrated digital mandate for Pure Nutrition. As part of their mandate, Tonic Worldwide will be managing the social media, paid media, website development and SEO for Pure Nutrition.

     

    Chetan Asher
    Chetan Asher

    Said Chetan Asher, Co-Founder & CEO, Tonic Worldwide: “Pure Nutrition wants to create a strong impact in the domain of health and nutrition and we are delighted to partner with a brand which focuses on this realm in times like these. With our strategic and creative strengths, we look forward to building the brand on digital platforms.”

     

    Sushil Khaitan
    Sushil Khaitan

    Added Sushil Khaitan, CEO and Director, Pure Nutrition: “In today’s world it is of vital importance for businesses and brands of all kinds to have an effective online presence and stay relevant. Pure Nutrition’s prime forte lies in enhancing the complete well-being and quality of life of its customers through its natural supplements. With this association we are looking forward to exploring new avenues and serving our consumer base better. To encourage conversations with our consumers in the digital space, keep them engaged and create a strong relationship with them digitally will be the primary goals of this partnership. We look forward to everything that the digital space has to offer and hence work towards our consumers more effectively.”

     

  • The account will be handled from the Tonic Worldwide's Mumbai office

    Tonic Worldwide awarded social media mandate for Warner Music India

    By A Correspondent

     

    Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country. The account will be handled from the Tonic Worldwide’s Mumbai office.

     

    The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.

     

    Speaking on the new win, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said: “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services witnessing unprecedented growth. Our strategic and creative strengths, together with the team’s passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”

     

     

  • To collaborate with Stoppress, an integrated brand and communications agency in Chennai

    Stop Press! Tonic expands footprints in S India

    By A Correspondent

     

    Tonic Worldwide, the digital-first creative agency, has joined forces with Chennai-based digital marketing agency – Stoppress Communications, as part of its expansion plans across the country. Through this collaboration, both agencies will be creating a stronger expanded offering by combining their technological and creative expertise.

     

    This collaboration will allow Tonic to extend their specialized services like their video content division ‘TWIP’, research & insights division ‘Gipsi’, and creative tech led services to brands from the southern region of India, and help them strengthen their offering of language based content to their current national clients. Tonic Worldwide & Stoppress will continue to operate as distinct brands and organizational structures while working together.

     

    Speaking on the collaboration, Unmisha Bhatt, Chief Strategy Officer & Director – India & MENA region, Tonic Worldwide, says, “Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands. With Stoppress’s understanding of the Southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of South with the diversity that the region holds.”

     

    “The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration. We look forward to work on large national campaigns and enhance our portfolio of offerings”, says Krithika Balasubramanian, Founder & CEO, Stoppress Communications.

     

     

  • Tonic Worldwide’s HI+AI insights division ‘Gipsi’ shares insights and implications for marketers which will help decode the Covid lockdown

    Gipsi study decodes consumer preferences during Covid-19

    By A Correspondent

     

    Gipsi, the HI+AI insights division of Tonic Worldwide, has published insights and implications which attempts to decode consumer behaviour amidst the Covid-19 lockdown. The data sources are multiple – from Gipsi’s panel across metros, digital conversations, interests and searches have been analysed with unique perspectives giving actionable insights.

     

    According to the report:

    1. India has leapfrogged into online life during the Covid-19 lockdown, right from online grocery shopping (32 per cent increase in interest compared to pre-lockdown), working online (313 per cent increase in interest), WhatsApping (40 per cent increase), banking (4 per cent increase in interest, paying bills to even praying online (73 per cent increase in searches)!

    2. Consumers are not living in the present. Past and future escapes are how the consumers are dealing with the lockdown. There is 60 times higher viewership for DD during lockdown due to #oldshows which are indulging the consumers in nostalgia. And looking for motivational content for hopeful future

    3. HQ (Hygiene quotient) is top of mind with 108,579 conversations around it and 643 per cent increase in ‘how to wash hands’ searches. Post covid all brands will have to pass HQ test

    4. India is introduced to WFH and it is here to stay. WFH memes searches increased to 27 per cent.

    5. There is cooking debut happening in each household. A new TG with respect to cooking is ready to be addressed post ‘covid lockdown’.

    6. How will you differentiate video content post covid- with its ‘greeting gesture!’ Indians are taking pride in ‘Namaste’ going global

    7. Learning is big on the agenda. 22per cent increase in searches for free online courses, 108 per cent increase in online training platforms. New skills and knowledge upgradation is here to stay as WFH becomes part of the work culture

     

    Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region, Tonic Worldwide, said: “In such sensitive times every move of a marketer will go through scrutiny from consumers. Data science should be looked at as a big boon in times like these. Just tracking weekly numbers will be a mere waste of the data. Brands will have to go beyond using data just for performance metrics and seeing digital as just an extension medium. They will have to consciously invest in ‘actionable insights’ not just ‘data’.”

     

    Added Anjali Malthankar, National Strategy Director at Tonic: “Brands in the time of Covid need to prepare for the ‘Post Covid lockdown World’ and not just worry about how to engage topically. Lockdown has forced Indian consumers to leapfrog and embrace digital, brands need to be ready for this. Digital is a very measured medium, any marketer’s dream come true. The most important step to taking your brand digital is to first, take your consumer understanding digital!”